1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.        Research Methodology

3.1         Scope of the Study

3.2         Research Methodology

3.2.1        Data Collection:

3.2.2        Primary Interviews:

3.2.3        Hypothesis Formulation:

3.2.4        Macro-economic Factor Analysis:

3.2.5        Developing Base Number:

3.2.6        Data Triangulation:

3.2.7        Country Level Data:

4.           North America Functional Beverages Market Landscape

4.1         Market Overview

4.2         Porter's Five Forces Analysis

4.2.1        Bargaining Power of Suppliers

4.2.2        Bargaining Power of Buyers

4.2.3        Threat of New Entrants

4.2.4        Competitive Rivalry

4.2.5        Threat of Substitutes

4.3         Expert Opinion

4.4         Value Chain Analysis

4.4.1        Raw Material

4.4.2        Manufacturing/Processing

4.4.3        Packaging

5.           North America Functional Beverages Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Surging Demand for Beverages with Functional Benefits

5.1.2        Increasing Healthcare Expenditure

5.2         Market Restraints

5.2.1        High Costs of Functional Beverages and Stringent Labelling Norms

5.3         Market Opportunities

5.3.1        Hike in Demand for Plant-based Functional Beverages

5.4         Future Trends

5.4.1        Growing Popularity of Nootropic Beverages

5.5         Impact Analysis of Drivers and Restraints

6.           Functional Beverages – North America Market Analysis

6.1         North America Functional Beverages Market Overview

6.2         North America Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

7.           North America Functional Beverages Market Analysis – By Type

7.1         Overview

7.2         North America Functional Beverages Market Breakdown, By Type, (2020 & 2028)

7.3         Energy Drinks

7.3.1        Overview

7.3.2        North America Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)

7.4         Sports Drinks

7.4.1        Overview

7.4.2        North America Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)

7.5         Fortified Juices

7.5.1        Overview

7.5.2        North America Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)

7.6         Functional Water

7.6.1        Overview

7.6.2        North America Functional Water Market Revenue Forecasts to 2028 (US$ Million)

7.7         Others

7.7.1        Overview

7.7.2        North America Others Market Revenue Forecasts to 2028 (US$ Million)

8.           North America Functional Beverages Market Analysis By Distribution Channel

8.1         Overview

8.2         North America Functional Beverages Market Breakdown, By Distribution Channel, (2020 & 2028)

8.3         Supermarkets and Hypermarkets

8.3.1        Overview

8.3.2        North America Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

8.4         Convenience Stores

8.4.1        Overview

8.4.2        North America Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

8.5         Online Retail

8.5.1        Overview

8.5.2        North America Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

8.6         Others

8.6.1        Overview

8.6.2        North America Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

9.           North America Functional Beverages Market – Country Analysis

9.1         Overview

9.1.1        North America Functional Beverages Market Breakdown, by Key Countries

9.1.1.1          US Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

9.1.1.1.1          US Functional Beverages Market Breakdown By Type

9.1.1.1.2          US Functional Beverages Market Breakdown by Distribution Channel

9.1.1.2          Canada Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

9.1.1.2.1          Canada Functional Beverages Market Breakdown By Type

9.1.1.2.2          Canada Functional Beverages Market Breakdown by Distribution Channel

9.1.1.3          Mexico Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

9.1.1.3.1          Mexico Functional Beverages Market Breakdown By Type

9.1.1.3.2          Mexico Functional Beverages Market Breakdown by Distribution Channel

10.        Industry Landscape

10.1      Overview

10.2      Market Initiative

10.3      New Product Development

10.4      Merger and Acquisition

11.        Company Profiles

11.1      PepsiCo

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      The Coca-Cola Company

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      Nestlé

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4      The Kraft Heinz Company

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5      GENERAL MILLS, INC.

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      Danone S.A.

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

11.7      Monster Energy Company

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8      Red Bull

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.8.6     Key Developments

11.9      CAMPBELL SOUP COMPANY

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.9.6     Key Developments

11.10   The Wonderful Company LLC.

11.10.1  Key Facts

11.10.2  Business Description

11.10.3  Products and Services

11.10.4  Financial Overview

11.10.5  SWOT Analysis

11.10.6  Key Developments

12.        Appendix

12.1      About The Insight Partners

12.2      Word Index

LIST OF TABLES

Table 1.             North America Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

Table 2.             US Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)

Table 3.             US Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)

Table 4.             Canada Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)

Table 5.             Canada Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)

Table 6.             Mexico Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)

Table 7.             Mexico Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)

Table 8.             List of Abbreviation

LIST OF FIGURES

Figure 1.           North America Functional Beverages Market Segmentation

Figure 2.           North America Functional Beverages Market Segmentation – By Country

Figure 3.           North America Functional Beverages Market Overview

Figure 4.           North America Functional Beverages Market: By Type

Figure 5.           North America Functional Beverages Market: By Country

Figure 6.           Porter's Five Forces Analysis

Figure 7.           Expert Opinion

Figure 8.           Value Chain: North America Functional Beverages Market

Figure 9.           US Healthcare Spending (US$ Million), 2016 to 2020

Figure 10.        North America Functional Beverages Market Impact Analysis of Drivers and Restraints

Figure 11.        North America Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        North America Functional Beverages Market Breakdown by Type, 2020 & 2028 (%)

Figure 13.        North America Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)

Figure 14.        North America Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)

Figure 15.        North America Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)

Figure 16.        North America Functional Water Market Revenue Forecasts to 2028 (US$ Million)

Figure 17.        North America Others Market Revenue Forecasts to 2028 (US$ Million)

Figure 18.        North America Functional Beverages Market Breakdown by Distribution Channel, 2020 & 2028 (%)

Figure 19.        North America Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

Figure 20.        North America Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

Figure 21.        North America Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

Figure 22.        North America Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)

Figure 23.        North America Functional Beverages Market, by key Country Revenue (2020) (US$ Million)

Figure 24.        North America Functional Beverages Market Breakdown by Key Countries, 2020 & 2028 (%)

Figure 25.        US Functional Beverages Market Forecasts to 2028 (US$ Million)

Figure 26.        Canada Functional Beverages Market Forecasts to 2028 (US$ Million)

Figure 27.        Mexico Functional Beverages Market Forecasts to 2028 (US$ Million)