South America Sparkling Wine Market

Market Introduction

The South American sparkling wine market is segmented into Brazil, Argentina, and the Rest of South America. The region holds high potential for the market as sparkling wines and Champagne are consumed in large quantities. The sparkling wine market across the region is mainly driven by the factors such as the availability of high-quality sparkling wine, different manufacturing techniques, and the existence of a long sparkling winemaking tradition. Argentina, Chile, Brazil, and Uruguay have created their own sparkling wine styles, based on local tastes and preferences, holding Champagne as a reference. This has made the domestic sparkling wine varieties highly popular across the region, and they are gaining popularity across the world. Moreover, South American countries have a tropical climate, which is highly favorable for growing grapes. In tropical Brazil, high-quality wine grapes are cultivated. In addition to this, substantial economic development, improving lifestyles, changing customer preferences, and rising disposable income levels are favoring the growth of the sparkling wine market in South America. Increase in popularity of sparkling wine is the major factor driving the growth of the SAM sparkling wine market.

The country with the most confirmed COVID-19 cases in South America was Brazil, followed by Argentina, Peru, Chile, and Ecuador. Governments across the region have implemented several preventive measures to protect their residents and limit the spread of the novel coronavirus. Limitations on operations of various industries across the region have adversely affected the demand for sparkling wine, which is further expected to restrain the growth of sparkling wines market in South America.

Market Overview and Dynamics

The sparkling wine market in SAM is expected to grow from US$ 2,664.61 million in 2021 to US$ 3,632.79 million by 2028; it is estimated to grow at a CAGR of 4.5% from 2021 to 2028. The increasing practice of consuming vintage wine on special occasions and surge in the acceptance of wine are the key factors supporting the expansion of the sparkling wines market in economies such Argentina and Chile. For instance, wine consumption in Argentina has risen steadily in the 21st century due to high popularity and availability of sparkling wine varieties, especial through online retail channels. The country is also scaling up its domestic wine production. Its vineyard acreage more than doubled during 2006–2016. While most of that land is being utilized for growing table grapes, wine production is gradually increasing. Moreover, international winemakers are seeking entry into the market, and they are altering their winemaking styles and adjusting their packaging designs to appeal to the local consumers. The rising consumption of grape wine is also providing opportunities for the local manufacturers. People have started adopting the tradition of popping champagne corks on special events such as completing new deals, earning large profits, corporate parties, and weddings and receptions. This has resulted in the expansion of the sparkling wine market in the country. Thus, several countries are providing enormous opportunities for the sparkling wines market players across SAM region.

Key Market Segments

The SAM sparkling wine market is segmented on the bases type, packaging type, and distribution channel, and country. Based on type, the market is segmented into white, red, and rose. The white segment dominated the market in 2020 and red segment is expected to be the fastest growing during the forecast period. On the basis of packaging type, the sparkling wine market is segmented into bottles and cans. The bottles segment dominated the market in 2020 and cans segment is expected to be the fastest growing during the forecast period. On the basis of distribution channel, the sparkling wine market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment dominated the market and online retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the sparkling wine market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Bacardi and Company Limited; Chandon; Constellation Brands, Inc.; Henkell Freixenet; and Treasury Wine Estates Ltd are among others.

Reasons to buy report

• To understand the SAM sparkling wine market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM sparkling wine market
• Efficiently plan M&A and partnership deals in SAM sparkling wine market by identifying market segments with the most promising probable sales  
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM sparkling wine market
• Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.

SAM Sparkling Wine Market Segmentation

SAM Sparkling Wine Market -By Type

• White
• Red
• Rose

SAM Sparkling Wine Market -By Packaging type

• Bottles
• Cans

SAM Sparkling Wine Market -By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

SAM Sparkling Wine Market -By Country

• Brazil
• Argentina
• Rest of South America

SAM Sparkling Wine Market -Company Profiles

• Bacardi and Company Limited
• Chandon
• Constellation Brands, Inc.
• Henkell Freixenet
• Treasury Wine Estates Ltd

South America Sparkling Wine Market Strategic Insights

South America Sparkling Wine Market Segmentation Analysis

South America Sparkling Wine Market Report Highlights

South America Sparkling Wine Report Scope

South America Sparkling Wine Market Country and Regional Insights