South America Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

Name: South America Events Market
SKU: Technology, Media and Telecommunications
Rating: 4.4 (62 reviews)

The events market in South America is expected to grow from US$ 27.71 billion in 2022 to US$ 45.53 billion by 2028; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028.

Hybrid events combine a virtual event's reach and flexibility with an in-person event's intimacy and engagement. Corporate sponsors favor hybrid events because they can take advantage of the hybrid model's worldwide reach, the ability to connect with both in-person and virtual audiences, and the potential to promote their brand across both mediums. Since hybrid events provide precise event metrics, sponsors may use detailed event metrics to interact with their target audiences. Apart from the benefits mentioned above, one of the key aspects of the hybrid model that makes it even more popular is its lower environmental effect. Compared to physical events, these activities utilize fewer resources and have a lower carbon impact. Hybrid events are likely to be the main trend in the events market in the next few years.

South America Events Market Revenue and Forecast to 2028 (US$ Billion)

South America Events Market Segmentation

The South America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is further sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the South America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. Based on revenue source, the South America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the South America events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the South America events market is segmented intoBrazil, Argentina, and the Rest of South America. The UAE would dominate the market in 2022.

Key players operating in the South America events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 SAM Events Market – By Event Type

1.3.2 SAM Events Market – By Application

1.3.3 SAM Events Market – By Enterprise Size

1.3.4 SAM Events Market – By Revenue Source

1.3.5 SAM Events Market – By Organizer

1.3.6 SAM Events Market – By Type

1.3.7 SAM Events Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. SAM Events Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 SAM

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. SAM Events Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rapid Increase in Events Sponsorship

5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars

5.2 Market Restraints

5.2.1 High Operational Costs Involved in Organizing Events

5.3 Market Opportunities

5.3.1 Technological Advancements

5.4 Future Trends

5.4.1 Increasing Demand for Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Events Market – SAM Analysis

6.1 SAM Events Market Overview

6.2 SAM Events Market Forecast and Analysis

7. SAM Events Market –by Event Type

7.1 Overview

7.2 SAM Events Market, By Event Type (2021 and 2028)

7.3 Virtual

7.3.1 Overview

7.3.2 Virtual: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.1 Webinars

7.3.2.1.1 Overview

7.3.2.1.2 Webinars: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.2 Others

7.3.2.2.1 Overview

7.3.2.2.2 Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.4 Hybrid

7.4.1 Overview

7.4.2 Hybrid: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.5 Physical

7.5.1 Overview

7.5.2 Physical: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

8. SAM Events Market–by Application

8.1 Overview

8.2 SAM Events Market, By Application (2021 and 2028)

8.3 B2B

8.3.1 Overview

8.3.2 B2B: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

8.4 B2C

8.4.1 Overview

8.4.2 B2C: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

9. SAM Events Market–by Enterprise Size

9.1 Overview

9.2 SAM Events Market, By Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises

9.3.1 Overview

9.3.2 Small and Medium Enterprises: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

10. SAM Events Market–by Revenue Source

10.1 Overview

10.2 SAM Events Market, By Revenue Source (2021 and 2028)

10.3 Ticket Sale

10.3.1 Overview

10.3.2 Ticket Sale: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.4 Sponsorship

10.4.1 Overview

10.4.2 Sponsorship: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.5 Others

10.5.1 Overview

10.5.2 Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11. SAM Events Market–by Organizer

11.1 Overview

11.2 SAM Events Market, By Organizer (2021 and 2028)

11.3 Corporate

11.3.1 Overview

11.3.2 Corporate: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.4 Sports

11.4.1 Overview

11.4.2 Sports: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.5 Education

11.5.1 Overview

11.5.2 Education: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.6 Entertainment

11.6.1 Overview

11.6.2 Entertainment: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.7 Association

11.7.1 Overview

11.7.2 Association: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.8 Others

11.8.1 Overview

11.8.2 Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12. SAM Events Market–by Type

12.1 Overview

12.2 SAM Events Market, By Type (2021 and 2028)

12.3 Music Concert

12.3.1 Overview

12.3.2 Music Concert: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.4 Festival

12.4.1 Overview

12.4.2 Festival: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.5 Sports

12.5.1 Overview

12.5.2 Sports: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.6 Exhibitions and Conferences

12.6.1 Overview

12.6.2 Exhibitions and Conferences: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.7 Corporate Events and Seminars

12.7.1 Overview

12.7.2 Corporate Events and Seminars: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.8 Others

12.8.1 Overview

12.8.2 Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

13. SAM Events Market – Country Analysis

13.1 Overview

13.1.1 SAM: Events Market, by Key Country

13.1.1.1 Brazil: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.1.1 Brazil: Events Market, By Event Type

13.1.1.1.1.1 Brazil: Events Market, By Virtual

13.1.1.1.2 Brazil: Events Market, By Type

13.1.1.1.3 Brazil: Events Market, By Revenue Source

13.1.1.1.4 Brazil: Events Market, By Organizer

13.1.1.1.5 Brazil: Events Market, By Enterprise Size

13.1.1.1.6 Brazil: Events Market, By Application

13.1.1.2 Argentina: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.2.1 Argentina: Events Market, By Event Type

13.1.1.2.1.1 Argentina: Events Market, By Virtual

13.1.1.2.2 Argentina: Events Market, By Type

13.1.1.2.3 Argentina: Events Market, By Revenue Source

13.1.1.2.4 Argentina: Events Market, By Organizer

13.1.1.2.5 Argentina: Events Market, By Enterprise Size

13.1.1.2.6 Argentina: Events Market, By Application

13.1.1.3 Rest of SAM: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.3.1 Rest of SAM: Events Market, By Event Type

13.1.1.3.1.1 Rest of SAM: Events Market, By Virtual

13.1.1.3.2 Rest of SAM: Events Market, By Type

13.1.1.3.3 Rest of SAM: Events Market, By Revenue Source

13.1.1.3.4 Rest of SAM: Events Market, By Organizer

13.1.1.3.5 Rest of SAM: Events Market, By Enterprise Size

13.1.1.3.6 Rest of SAM: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative

14.2 Merger and Acquisition

14.3 New Development

14.4 Key Companies Analysis, By Virtual Events

14.5 Key Companies Analysis, By Physical Events

14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Anschutz Entertainment Group

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 ATPI Ltd.

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 BCD Meetings & Events

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 Cvent Inc.

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Live Nation Worldwide, Inc.

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Pollstar

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 StubHub

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Glossary

LIST OF TABLES

Table 1. SAM Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)

Table 2. Brazil: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 3. Brazil: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 4. Brazil: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 5. Brazil: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 6. Brazil: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 7. Brazil: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 8. Brazil: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 9. Argentina: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 10. Argentina: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 11. Argentina: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 12. Argentina: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 13. Argentina: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 14. Argentina: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 15. Argentina: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 16. Rest of SAM: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 17. Rest of SAM: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 18. Rest of SAM: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 19. Rest of SAM: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 20. Rest of SAM: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 21. Rest of SAM: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 22. Rest of SAM: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 23. Glossary of Terms, SAM Events Market

LIST OF FIGURES

Figure 1. SAM Events Market Segmentation

Figure 2. SAM Events Market Segmentation - Country

Figure 3. SAM Events Market Overview

Figure 4. SAM Events Market, By Event Type

Figure 5. SAM Events Market, By Virtual

Figure 6. SAM Events Market, By Application

Figure 7. SAM Events Market, By Enterprise Size

Figure 8. SAM Events Market, By Revenue Source

Figure 9. SAM Events Market, By Organizer

Figure 10. SAM Events Market, By Type

Figure 11. SAM Events Market, By Country

Figure 12. SAM: PEST Analysis

Figure 13. SAM Events Market Ecosystem Analysis

Figure 14. Expert Opinion

Figure 15. SAM Events Market: Impact Analysis of Drivers and Restraints

Figure 16. SAM Events Market, Forecast and Analysis (US$ Bn)

Figure 17. SAM Events Market, By Event Type (2021 and 2028)

Figure 18. Virtual: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 19. Webinars: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 20. Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 21. Hybrid: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 22. Physical: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 23. SAM Events Market, By Application (2021 and 2028)

Figure 24. B2B: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 25. B2C: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 26. SAM Events Market, By Enterprise Size (2021 and 2028)

Figure 27. Small and Medium Enterprises: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 28. Large Enterprises: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 29. SAM Events Market, By Revenue Source (2021 and 2028)

Figure 30. Ticket Sale: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 31. Sponsorship: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 32. Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 33. SAM Events Market, By Organizer (2021 and 2028)

Figure 34. Corporate: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 35. Sports: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 36. Education: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 37. Entertainment: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 38. Association: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 39. Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 40. SAM Events Market, By Type (2021 and 2028)

Figure 41. Music Concert: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 42. Festival: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 43. Sports: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 44. Exhibitions and Conferences: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 45. Corporate Events and Seminars: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 46. Others: SAM Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 47. SAM: Events Market, by key Country– Revenue (2021) (US$ Billion)

Figure 48. SAM: Events Market Revenue Share, by Key Country (2021 and 2028)

Figure 49. Brazil: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 50. Argentina: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 51. Rest of SAM: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the South America Events Market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the South America Events Market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth South America market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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