South America Automotive ECU Market

Market Introduction

The automotive manufacturing industry in SAM is witnessing growth owing to the presence of many OEMs and automakers in the region. Brazil benefits from a large domestic market potential with low vehicle ownership and a growing economy. The region has strong presence of leading commercial vehicle manufacturers such as Agrale S.A, Volkswagen, Mecedez-Benz, MAN, Volvo, Scania, Ford, and Iveco. Moreover, major automakers such as General Motors, Volkswagen, Hyundai, Ford, Toyota, Peugeot, and Renault have presence in the region. Various national regulatory bodies in the region are taking initiatives for encouraging the further development of the automotive sector in the respective countries. For instance, the Brazilian government has formulated favorable trade investment policies to encourage private investments. The government has also made provisions to give investors exemption from customs duties and other taxes on the purchase of certain infrastructure and capital goods. In 2017, Argentine President announced the “1 Million Plan” for the automotive industry. Under this plan, the country aims to attain the production capacities of 750,000 cars annually by 2019 and 1 million units annually by 2023. Therefore, the government initiatives to support the growth of the automotive sector would strengthen the automotive manufacturing industry in the region in the coming years, which is likely to support the growth of the automotive ECU market in SAM during the forecast period. The COVID-19 pandemic significantly affected the production and sales of vehicles in SAM in 2020, mainly due to the shutdown of production facilities, which, in turn, has restrained the growth of the automotive ECU market in the region.

In case of COVID-19, SAM is highly affected especially Brazil. In addition to Brazil, countries such as Colombia, Ecuador, Chile, Peru, and Argentina are witnessing the adverse effects of the COVID-19 pandemic across various industries. Governments of countries in SAM have taken significant actions to protect their citizens and contain COVID-19 spread. The automotive ECY market in SAM is anticipated to face a steep decline as the majority of stimulus package deployed by the government were focused on public healthcare and tax relief. In addition, the online as well as retail distribution channels will face tremors due to disruptions in supply chains and non-availability of raw materials. The sharp decline in business activities and product sales are expected to directly affect the growth of the automotive ECU market in this region for the next three to four quarters.

South America Automotive ECU Strategic Insights

Strategic insights for the South America Automotive ECU provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South America Automotive ECU Report Scope

South America Automotive ECU Regional Insights

The geographic scope of the South America Automotive ECU refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The SAM automotive ECU market is expected to grow from US$ 283.77 million in 2021 to US$ 365.24 million by 2028; it is estimated to grow at a CAGR of 3.7% from 2021 to 2028. The demand for automotive electronic control unit (ECU) is increasing at a notable rate in the SUVs segment of the automotive sector. The rising demand for SUVs is thus boosting the growth of automotive ECU market. The popularity of SUVs continues to grow in almost every market in the region. As the marketplace has experienced tremors due to trade tensions and a slowdown in the market, car manufacturers look for new ways to expand their presence. The shifting interest of customers from sedan or hatchbacks to SUVs started 7 years ago and is still progressing strong, which has encouraged vehicle manufacturers to focus on integrating advance automotive ECUs in these vehicles. GM keeps the lead but it squandered some of its market share to Toyota, Nissan, Ford, and Honda. FCA, the second-largest player, overtook shares on the back of its new offerings—Jeep Wrangler and Compass. VW Group, Hyundai-Kia, Mazda, Subaru, and BMW Group are among the other major SUV market shareholders in the region. Thus, the proliferation of SUV market is driving the demand and adoption of automotive ECUs in the SAM region.

Key Market Segments

In terms of application, the ADAS and Safety System segment accounted for the largest share of the SAM automotive ECU market in 2020. In terms of propulsion type, the ICE segment held a larger market share of the SAM automotive ECU market in 2020. In terms of ECU capacity, the 32-bit ECU segment held a larger market share of the SAM automotive ECU market in 2020.  Further, the light duty segment held a larger share of the SAM automotive ECU market based on vehicle type in 2020.  

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the SAM automotive ECU market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Aptiv PLC; Continental AG; Denso Corporation; Hitachi, Ltd.; Mitsubishi Electric Corporation; Pektron; Robert Bosch GmbH; and ZF Friedrichshafen AG among others.

Reasons to buy report

• To understand the SAM automotive ECU market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM automotive ECU market
• Efficiently plan M&A and partnership deals in SAM automotive ECU market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM automotive ECU market
• Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.

SAM Automotive ECU Market Segmentation

SAM Automotive ECU Market - By Application

• ADAS and Safety System
• Body Control and Comfort System
• Infotainment and Communication System
• Powertrain System

SAM Automotive ECU Market -

By Propulsion Type

• Electric
• Hybrid
• ICE

SAM Automotive ECU Market -

By ECU Capacity

• 16-bit ECU
• 32-bit ECU
• 64-bit ECU

SAM Automotive ECU Market -

By Vehicle Type

• Heavy Duty
• Medium Duty
• Light Duty

SAM Automotive ECU Market - By Country

• Brazil
• Argentina 
• Rest of SAM

SAM Automotive ECU Market - Company Profiles

• Aptiv PLC
• Continental AG 
• Denso Corporation 
• Hitachi, Ltd.
• Mitsubishi Electric Corporation
• Pektron 
• Robert Bosch GmbH
• ZF Friedrichshafen AG