North America Ultrasound Endoscopes Market Outlook (2021-2031)

The North America ultrasound endoscopes market size is expected to reach US$ 756.19 million by 2031 from US$ 495.82 million in 2024. The market is estimated to record a CAGR of 6.3% from 2025 to 2031.

Executive Summary and North America Ultrasound Endoscopes Market Analysis:

The ultrasound endoscopes market in North America is mature and highly advanced, owing to its advanced healthcare systems and strong clinical demand. Endoscopic ultrasound is used extensively in hospitals and specialty clinics to diagnose gastrointestinal and pancreatic conditions. The market is bolstered by high patient awareness, coverage by Medicare and Medicaid insurance, and an ongoing supply of trained personnel. Research institutions and teaching hospitals are also advancing techniques and discovering new applications. While the U.S. takes the lead on scale and innovation, Canada's adoption continues to grow with escalated endoscopic ultrasound use in urban areas. The region’s emphasis on early detection and minimally invasive procedures supports continued growth. With strong infrastructure, regulatory clarity, and ongoing investment, ultrasound endoscopy remains a core component of diagnostic care in North America.

North America Ultrasound Endoscopes Market Strategic Insights

North America Ultrasound Endoscopes Market Segmentation Analysis

Key segments that contributed to the derivation of the ultrasound endoscopes market analysis are product type, application, and end user.

• By product type, the ultrasound endoscope market is segmented into linear and radial. The linear segment dominated the market in 2024.
• By application, the ultrasound endoscope market is segmented into gastrointestinal endoscopy, bronchoscopy, and others. The gastrointestinal endoscopy segment dominated the market in 2024.
• By end user, the market is segmented into hospitals, specialty clinics, ambulatory surgical centers and diagnostic centers. The hospitals segment held the largest share of the market in 2024.  

North America Ultrasound Endoscopes Market Outlook

The ultrasound endoscope market in North America is heavily influenced by the region's emphasis on value-based healthcare. Providers are incentivized to provide better outcomes while managing costs. Given its high accuracy and minimal patient discomfort and recovery times, ultrasound endoscopy works well under this model and the hospitals are applying ultrasound to care pathways for treating gastrointestinal and pancreatic conditions. Insurance companies also endorse technologies that deliver improved diagnoses and reduce total cost of treatment in the long term. Strong alignment between clinical effectiveness and economic value is establishing a firmer foothold for ultrasound endoscopy. As healthcare systems continue to prioritize outcome-driven care, the role of advanced diagnostics like ultrasound endoscopes is expected to grow.

North America Ultrasound Endoscopes Market Country Insights

Based on country, the North America ultrasound endoscopes Market is segmented into the United States, Canada and Mexico. The United States held the largest share in 2024.

The United States represents the largest market for ultrasound endoscopes in North America, fueled by advanced health care infrastructure, high patient demand, and a shift to more minimally invasive surgeries. Hospitals and outpatient surgery centers in major urban areas have state-of-the-art operating rooms that routinely use ultrasound endoscopes for gastrointestinal and pancreatic conditions. Private hospital networks and academic medical center systems work together with top global device companies to procure the latest generation endoscopic equipment, maintenance, and training support. Government-funded and privately funded insurance payments are also encouraging adoption of minimally invasive surgery, which increases the demand for high-quality ultrasound endoscope devices. The US has also established professional training programs for surgeons and technicians to properly use and maintain devices. Although cost and regulations continue to be limiting factors, the US advanced health care system, surgical capabilities, and willingness to invest in new technologies create a strong growth driver for ultrasound endoscopes in North America.

North America Ultrasound Endoscopes Market Report Highlights

North America Ultrasound Endoscopes Market Company Profiles

Olympus Corporation, FUJIFILM Holding Corporation, Hoya Corporation, SonoScape Medical Corp, and Beijing LepuImage Technology Co., Ltd are among the key players operating in the market. These players adopt strategies such as expansion, product innovation, and mergers and acquisitions to stay competitive in the market and offer innovative products to their consumers.

North America Ultrasound Endoscopes Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations
• Industry trade journals and other relevant publications
• Government documents, statistical databases, and market reports
• News articles, press releases, and webcasts specific to companies operating in the market

Note: All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.

Primary Research

Business Market Insights conducts a significant number of primary interviews each year with industry stakeholders and experts to validate and analyze the data and gain valuable insights. These research interviews are designed to:

• Refine findings from secondary research
• Enhance the expertise and market understanding of the analysis team
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects

Primary research is conducted via email interactions and telephone interviews with industry experts across various markets, categories, segments, and sub-segments in different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

North America Ultrasound Endoscopes Market Country and Regional Insights

North America Ultrasound Endoscopes Key Sources Referred:

• The World Bank
• World Health Organization (WHO)
• Center for Disease Control and Prevention (CDC)
• American Society for Gastrointestinal Endoscopy
• European Society of Gastrointestinal Endoscopy
• World Endoscopy Organization
• Society of American Gastrointestinal and Endoscopic Surgeons
• Global Cancer Observatory
• Company website
• Company annual reports
• Company investor presentations