North America Social Media Management Market Forecast to 2028 – COVID-19 Impact and Regional Analysis - by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)
The North America social media management market is expected to reach US$ 25562.7 million by 2028 from US$ 6874.1 million in 2022; it is estimated to grow at a CAGR of 24.5%from 2022 to 2028.
The competition continues to affect business profit margins, and companies are constantly looking for technological solutions to maximize their productivity and reduce costs while maintaining an edge in the competition. Businesses need to integrate demographic, competitive, and business information and customer data to discover the intricacies of outperforming their competitors. Organizations focus on analyzing sales and various marketing aspects to identify gaps.
They demand lower prices, better quality, and faster delivery of products and services. Thus, advanced social media analytics is being incorporated to help achieve market goals. Therefore, social media management solutions help analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. For instance, in June 2022, Google Marketing Platform introduced Ads Creative Studio, a unified solution to create an advertisement that allows for building compelling experiences for audio, display, and video ads. Ads creative studio enables customers to develop and innovate advertisements with an interactive, easy-to-use user interface.
Further, organizations retrieve huge amounts of information about customer sentiments about their brands and strategize their marketing and sales activities. In addition, businesses use social media management solutions to enhance their market presence and gain a competitive edge by analyzing the competition and consumer behavior from social media platforms. Thus, this results in the rise of the use of social media management solutions for businesses, which, in turn, supports the North America social media management market. Therefore, the market is expected to grow at a promising CAGR during the forecast period.
North America Social Media Management Market Revenue and Forecast to 2028 (US$ Million)
North America Social Media Management Market Segmentation
The North America social media management market is segmented based on component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.
Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.
Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.
Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.
Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.
Based on Country, the market is segmented into the US, Canada, and Mexico. The US led the market with the highest market share in 2022.
The key companies operating in the North America social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues to the North America social media management market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Social Media Management Market – By Component
1.3.2 North America Social Media Management Market – By Deployment
1.3.3 North America Social Media Management Market – By Enterprise Size
1.3.4 North America Social Media Management Market – By Application
1.3.5 North America Social Media Management Market – By Vertical
1.3.6 North America Social Media Management Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. North America Social Media Management Market –Market Analysis
6.1 North America Social Media Management Market Forecast and Analysis
7. North America Social Media Management Market Analysis – By Component
7.1 Overview
7.2 North America Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Social Media Management Market Analysis – By Deployment
8.1 Overview
8.2 North America Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Social Media Management Market Analysis – By Enterprise Size
9.1 Overview
9.2 North America Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Social Media Management Market Analysis – By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11. North America Social Media Management Market Analysis – By Vertical
11.1 Overview
11.2 North America Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
12. North America Social Media Management Market –Country Analysis
12.1 North America: North America Social Media Management Market
12.1.1 North America: Social Media Management, by Key Country
12.1.2 North America: Social Media Management, by Key Country
12.1.2.1 US: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
12.1.2.1.1 US: Social Media Management, By Component
12.1.2.1.2 US: North America Social Media Management Market, By Application
12.1.2.1.3 US: North America Social Media Management Market, By Vertical
12.1.2.1.4 US: North America Social Media Management Market, By Deployment
12.1.2.1.5 US: North America Social Media Management Market, By Enterprise Size
12.1.2.2 Canada: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
12.1.2.2.1 Canada: Social Media Management, By Component
12.1.2.2.2 Canada: North America Social Media Management Market, By Application
12.1.2.2.3 Canada: North America Social Media Management Market, By Vertical
12.1.2.2.4 Canada: North America Social Media Management Market, By Deployment
12.1.2.2.5 Canada: North America Social Media Management Market, By Enterprise Size
12.1.2.3 Mexico: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
12.1.2.3.1 Mexico: Social Media Management, By Component
12.1.2.3.2 Mexico: North America Social Media Management Market, By Application
12.1.2.3.3 Mexico: North America Social Media Management Market, By Vertical
12.1.2.3.4 Mexico: North America Social Media Management Market, By Deployment
12.1.2.3.5 Mexico: North America Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. North America Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. US: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. US: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 5. US: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 6. US: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 10. Canada: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. Canada: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. Mexico: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. Mexico: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 16. Mexico: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 17. Glossary of Terms, North America Social Media Management Market
LIST OF FIGURES
Figure 1. North America Social Media Management Market Segmentation
Figure 2. North America Social Media Management Market Segmentation – Country
Figure 3. North America Social Media Management Market Overview
Figure 4. North America Social Media Management Market, By Component
Figure 5. North America Social Media Management Market, By Deployment
Figure 6. North America Social Media Management Market, By Enterprise Size
Figure 7. North America Social Media Management Market, By Application
Figure 8. North America Social Media Management Market, By Vertical
Figure 9. North America Social Media Management Market, By Country
Figure 10. North America: PEST Analysis
Figure 11. North America Social Media Management Market Ecosystem Analysis
Figure 12. North America Expert Opinion
Figure 13. North America Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. North America Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. North America Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. North America: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 37. North America: Social Media Management Revenue Share, by Key Country (2021 and 2028)
Figure 38. US: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
Figure 39. Canada: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
Figure 40. Mexico: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)
- Adobe.
- IBM Corporation.
- Google LLC.
- Oracle Corporation.
- Salesforce.com,inc.
- HubSpot,Inc.
- Zoho Corporation Pvt.Ltd.
- Meltwater.
- Brandwatch.
- Sprout Social,Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America social media management market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in North America social media management market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.