North America Smart Clothing Market

Market Introduction

Smart clothing is designed and manufactured with the integration of smart technologies to offer fabric with different functionality. The growing use of smart clothing across sectors such as healthcare, military, sports, and defense can influence market growth over the coming years. Increasing injury cases during sports activities coupled with increased investments in the military & defense sector may increase demand for the product. High demand for body activity monitoring via sensors can stimulate market growth. Growing consumer awareness about fitness is likely to fuel market growth. Shifting athletes' preference for smart clothing to prevent possible injuries and boost their performance may spur market growth over the forecast period. The growth of the North America smart clothing market is also led by escalating spending by sectors, such as healthcare, sports & fitness, and the fashion industry sector.

Market Overview and Dynamics

The smart clothing market in North America is expected to grow from US$ 491.84 million in 2019 to US$ 2438.87 million by 2027; it is estimated to grow at a CAGR of 22.5% from 2020 to 2027. Designer brands and well-known clothing manufacturers are teaming up with major technological giants to create new wearable smart textiles. Research and development in clothes have resulted in apparels that illuminate or change colors in certain conditions, or display real-time text or emoticons associated with the user's mood. New designers are now applying their creativity to take an advantage of these possibilities to develop the future fashion. Major sports and fitness apparel manufacturers making a few use cases or pilot projects. For instance, Nike is cooperating with Google to launch gym shoes that can track real-time footprints using Google Earth. Such initiatives and product developments is paving way for the rise in the demand for smart textiles, which is expected to drive the North America smart clothing market growth during 2020–2027.

The pandemic due to outbreak of COVID-19 had negatively affected the economic stability in North American countries, so far, the US is the worst hit country in North America. In order to control the outbreak of corona virus the governments across North America initiated various measures such as travel bans, factories and business shutdowns, and lockdowns. These containment measure ultimately hampered the projected revenue generation and growth opportunities in North America. Furthermore, the service sector had witnessed significant impact of the global pandemic owing to decline in services along with laying off of employees across different service verticals across the distribution channel such as retailers, suppliers, distributors and delivery providers. The retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. Furthermore, the rising number of cases continue to negatively impact the production, distribution and continue operation of supply chain for smart clothing market across the North American region.

Key Market Segments

In terms of type, the passive accounted for the largest share of the North America smart clothing market in 2019. In terms of product, the apparel segment held a larger market share of the North America smart clothing market in 2019. On the basis of connectivity, the Bluetooth segment held a larger market share of the North America smart clothing market in 2019. Further, the sports & fitness segment held a larger share of the market based on end user in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the smart clothing market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, and among others. Major companies listed in the report are Carre Technologies inc (Hexoskin), Google LLC, Jabil Inc., Sensoria Inc., Siren Care, Inc., Wearable X, Under Armour, Inc. among others.

Reasons to buy report

• To understand the North America smart clothing market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for North America smart clothing market
• Efficiently plan M&A and partnership deals in North America smart clothing market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America smart clothing market
• Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.

NORTH AMERICA SMART CLOTHING MARKET SEGMENTATION

North America Smart Clothing Market – By Type

• Passive
• Active
• Ultra-Smart

North America Smart Clothing Market – By Product

• Apparel
• Footwear
• Wearable Patches
• Others

North America Smart Clothing Market – By Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

North America Smart Clothing Market – By End User

• Healthcare
• Sport and Fitness
• Fashion and Lifestyle
• Military
• Others

North America Smart clothing market – By Country

• US
• Canada
• Mexico

North America Smart clothing market -Companies Mentioned

• Carre Technologies Inc. (Hexoskin)
• Sensoria Inc.
• Under Armour, Inc.
• WEARABLE X
• Jabil Inc.
• Siren Care, Inc.
• Google LLC

North America Smart Clothing Market Strategic Insights

North America Smart Clothing Market Segmentation Analysis

North America Smart Clothing Market Report Highlights

North America Smart Clothing Report Scope

North America Smart Clothing Market Country and Regional Insights