North America Sexual Wellness Market

The sexual wellness market in North America is expected to grow from US$ 23,165.78 million in 2022 to US$ 34,649.63 million by 2028; it is estimated to grow at a CAGR of 6.9% from 2022 to 2028. 

Changing Perception Toward Use of Sexual Wellness Products Boosts North America Sexual Wellness Market Growth

The diminishment of taboos related to sexual health and pleasure is opening a vast market for the established brands offering a wide variety of products such as toys and personal lubricants. Growing concerns about personal hygiene, attractive and informative branding, and campaigning, along with increasing openness about sexual fantasies, are the significant factors driving the sexual wellness market across North America. Major sexual wellness brands are experiencing lucrative demand for sex toys from both men and women. Also, online shopping has further enhanced sales as these platforms allow customers to purchase products such as sex toys, lubricants, and condoms in a discrete manner. Many new players are entering the sexual wellness market due to the substantial potential.

Moreover, aging leads to many body changes such as vaginal dryness and erectile dysfunction, which can also be caused by stress, lifestyle changes, and chronic illnesses that can compromise the intimacy between partners. The application of lubricants provides the feel of natural vaginal lubricants and helps alleviate the problem, which makes them a preferred choice among consumers for masturbation and penetrative sex. The use of sex toys can increase arousal, relieve stress, and trigger hormonal changes, which is especially helpful for women approaching menopause. In addition, continuous advancements in products are further driving the sexual wellness market growth. Urja BEAUTY, a skincare brand, offers a collection of luxe vulva care products. Urja Intimates, a premium vulva and vagina care range, consists of Vibrant V pH Balanced Personal Wash, Intense Hydrating Lubricant, and Vibrant V Moisturizing Silky-Serum.

Market Overview

The North America sexual wellness market is segmented into the US, Canada, and Mexico. The US holds the largest share of the sexual wellness market owing to factors such as the increasing burden of sexual diseases, growing product launches, and rising R&D activities to develop advanced sexual wellness products. In the US, several barriers hinder achieving optimal sexual health due to the high exposure to sexually transmitted diseases, HIV, and other sexual health problems. However, the potential benefits of a sexual health approach are significant; this includes creating a broader coalition for change by emphasizing a prevention and wellness approach and an expanded role for public health in promoting sexual health. Within the U.S. Department of Health and Human Services (HHS), good sexual health and responsible sexual behavior are among the leading health indicators of healthy people. Erectile dysfunction worsens the sex life of the middle-aged population, and they rely on lubricants to aid in the process. Currently, ~30.0 million men in the US have erectile dysfunction. With the recent healthcare reform and a new focus on prevention, the government has committed to preventing unwanted teenage pregnancies and improving sexual health.

North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Million)

North America Sexual Wellness Market Segmentation

The North America sexual wellness market is segmented on the basis of pharmaceutical product, non-pharmaceutical product, distribution channel, application, and country.

• Based on pharmaceutical product, the market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment held the largest share of the market in 2022.
• Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment held the largest share of the market in 2022.
• Based on distribution channel, the market is segmented into retail pharmacies, online distribution, mass merchandize, and hospitals pharmacies. The retail pharmacies segment dominated the market in 2022.
• Based on application, the market is segmented into erectile dysfunction (ED) treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The erectile dysfunction (ED) treatment segment dominated the market in 2022.
• Based on country, the North America sexual wellness market is segmented into the US, Canada, and Mexico. The US dominated the market in 2022.

Bayer AG; Church & Dwight Co., Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Pfizer Inc.; Reckitt Benckiser Group Plc; TENGA Co., Ltd.; and Topco Sales are the leading companies operating in the sexual wellness market in North America.   

North America Sexual Wellness Market Strategic Insights

North America Sexual Wellness Market Segmentation Analysis

North America Sexual Wellness Market Report Highlights

North America Sexual Wellness Report Scope

North America Sexual Wellness Market Country and Regional Insights