North America Product Analytics Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component (Solutions and Services), Deployment (On Premise and Cloud-Based), Mode (Tracking Data and Analyzing Data), and Vertical (Retail and Consumer Goods, Food and Beverages, Healthcare and Pharmaceuticals, Energy and Utilities, Automotive, Manufacturing, and Others)

Name: North America Product Analytics Market
SKU: Technology, Media and Telecommunications
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Market Introduction

The North America product analytics market is anticipated to witness significant growth during the next few years. The demand for tools from product managers to assess how customers engage with digital products and analyze critical information from the performance of the digital experiences is propelling the market growth. There is a rising trend to track, visualize, and analyze real-time engagement and behavioral data to optimize the customer journey. The growing need to make data-driven decisions and create captivating digital experiences has also surfaced as a market driver. The development of cloud-based analytics and their increased deployments in small and medium-sized enterprises to minimize maintenance costs is supporting this regional market.

Product managers in the retail and consumer goods sector are demanding efficient analytics tools to estimate consumer needs and attitudes. Leading players in the North American product analytics market are utilizing advances in technologies, such as machine learning, data mining, artificial intelligence, and modeling, to provide high-end solutions to their customers.

Consumer optimism and spending have remained strong in North America during the pandemic. Progress in vaccination programs and the reopening of businesses is anticipated to fuel the demand for product analytics in the coming years. While the first half of 2020 led to reduced sales revenue due to the lockdown and halted operations of several industries, the second half of 2020 witnessed a massive surge in online sales. In the latter half of 2021, this growth was further driven by the strong consumer intent to splurge. Social media is continuing to influence consumer purchases, particularly for younger generations, in discretionary, travel, and entertainment categories. As a result, market players are investing in customer data collection and management technologies to boost sales and generate revenues. There is an increasing trend of using artificial intelligence, cloud technology, edge computing, and machine learning, along with IoT technology in North America. Further, the advent of 5G technology, combined with IoT is expected to create opportunities in maximizing efficiency and minimizing wastage of resources across various industry verticals.

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Market Overview and Dynamics

The product analytics market in North America is expected to grow from US$ 3,764.19 million in 2021 to US$ 11,191.25 million by 2028; it is estimated to grow at a CAGR of 16.8% from 2021 to 2028. Cloud computing environments, where data is kept remotely in distributed storage systems, allow IT infrastructure to be scaled up or down quickly. Pay-as-you-go arrangements are also facilitated in these contexts. This means that businesses that need to process massive amounts of data and have a lot of storage and processing capacity do not have to invest in an extensive IT infrastructure. Instead, companies can license the storage and processing capacity they require and pay only for their use. As a result, most large companies that deal with significant amounts of data are turning to cloud computing to supply their solutions to businesses. However, migrating data from an on-premises solution to the cloud is complicated and time-consuming. Before the data migration is complete, businesses must sync their data sources and platforms for several weeks to months. These factors are not preventing people from using cloud-based solutions. Instead, they are encouraging them to use hybrid and multi-cloud installations.

Key Market Segments

North America product analytics market is segmented into component, deployment, mode, vertical and country. Based on component, the North America product analytics market can be bifurcated into solutions and services. The solutions segment held the largest market share in 2020. Based on deployment type, the North America product analytics is categorized into on premise, and cloud-based. The cloud-based segment led the North America product analytics with a larger market share. Based on mode, the product analytics can be categorized into tracking data, and analyzing data. Analyzing data segment held the largest market share in 2020. Based on vertical, the product analytics market is segmented into retail and consumer goods, food and beverages, healthcare and pharmaceuticals, energy, and utilities, automotive, manufacturing, and others. The retail and consumer goods segment led the North America product analytics with a market with larger market share. Based on country, the North America product analytics market is segmented into US, Canada, and Mexico. US held the largest market share in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the product analytics market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Amplitude, Inc.; Gainsight; Heap Inc.; IBM Corporation; KISSMETRICS; LogRocket, Inc; Mixpanel; Pendo.io, Inc.; and USERIQ.

Reasons to buy report

To understand the North America product analytics market landscape and identify market segments that are most likely to guarantee a strong return.
Stay ahead of the race by comprehending the ever-changing competitive landscape for North America product analytics market.
Efficiently plan M&A and partnership deals in North America product analytics market by identifying market segments with the most promising probable sales.
Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America product analytics market.
Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.

North America Product Analytics Market Segmentation

North America Product Analytics Market - By Component

Solution
Services

North America Product Analytics Market - By Deployment

On Premise
Cloud-based

North America Product Analytics Market - By Mode

Tracking Data
Analyzing Data

North America Product Analytics Market - By Vertical

North America Product Analytics Market - By Country

US
Canada
Mexico

North America Product Analytics Market - Company Profiles

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Product Analytics Market – By Component

1.3.2 North America Product Analytics Market – By Deployment

1.3.3 North America Product Analytics Market – By Mode

1.3.4 North America Product Analytics Market – By Vertical

1.3.5 North America Product Analytics Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Product Analytics Market Landscape

4.1 Market Overview

4.2 North America PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Product Analytics Market- Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Requirement for Enhanced Customer Behavior Management Services

5.1.2 Increase in Usage of Advanced Technologies

5.2 Market Restraint

5.2.1 Rising Concerns Over Data Privacy and Security

5.3 Market Opportunity

5.3.1 Impactful Role of Product Analytics and Intelligence Tools in Post-pandemic Era

5.4 Future Trend

5.4.1 Rising Need for Cloud-based Analytical Solutions

5.5 Impact Analysis of Drivers and Restraints

6. Product Analytics Market – North America Market Analysis

6.1 North America Product Analytics Market Overview

6.2 North America Product Analytics Market Forecast and Analysis

7. North America Product Analytics Market Analysis – By Component

7.1 Overview

7.2 North America Product Analytics, by Component (2020 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Product Analytics Market – By Deployment

8.1 Overview

8.2 North America Product Analytics, by Deployment (2020 and 2028)

8.3 On-Premise

8.3.1 Overview

8.3.2 On-Premise: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Cloud-Based

8.4.1 Overview

8.4.2 Cloud-Based: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Product Analytics Market – By Mode

9.1 Overview

9.2 North America Product Analytics, by mode (2020 and 2028)

9.3 Tracking Data

9.3.1 Overview

9.3.2 Tracking Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Analyzing Data

9.4.1 Overview

9.4.2 Analyzing Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Product Analytics Market – By Vertical

10.1 Overview

10.2 North America Product Analytics Market, by Vertical (2020 and 2028)

10.3 Retail and Consumer Goods

10.3.1 Overview

10.3.2 Retail and Consumer Goods: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Food and Beverages

10.4.1 Overview

10.4.2 Food and Beverages: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Healthcare and Pharmaceuticals

10.5.1 Overview

10.5.2 Healthcare and Pharmaceuticals: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Energy and Utilities

10.6.1 Overview

10.6.2 Energy and Utilities: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.7 Automotive

10.7.1 Overview

10.7.2 Automotive: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.8 Manufacturing

10.8.1 Overview

10.8.2 Manufacturing: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

10.9 Others

10.9.1 Overview

10.9.2 Others: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

11. North America Product Analytics Market –Country Analysis

11.1 Overview

11.1.1 North America Product Analytics Market Breakdown, by Country

11.1.1.1 US Product Analytics Market, Revenue and Forecast to 2028

11.1.1.1.1 US Product Analytics Market Breakdown, By Component

11.1.1.1.2 US Product Analytics Market Breakdown, By Deployment

11.1.1.1.3 US Product Analytics Market Breakdown, By Mode

11.1.1.1.4 US Product Analytics Market Breakdown, By Vertical

11.1.1.2 Canada Product Analytics Market, Revenue and Forecast to 2028

11.1.1.2.1 Canada Product Analytics Market Breakdown, By Component

11.1.1.2.2 Canada Product Analytics Market Breakdown, By Deployment

11.1.1.2.3 Canada Product Analytics Market Breakdown, By Mode

11.1.1.2.4 Canada Product Analytics Market Breakdown, By Vertical

11.1.1.3 Mexico Product Analytics Market, Revenue and Forecast to 2028

11.1.1.3.1 Mexico Product Analytics Market Breakdown, By Component

11.1.1.3.2 Mexico Product Analytics Market Breakdown, By Deployment

11.1.1.3.3 Mexico Product Analytics Market Breakdown, By Mode

11.1.1.3.4 Mexico Product Analytics Market Breakdown, By Vertical

12. Impact of COVID-19 Pandemic on North America Product Analytics Market

12.1 North America: Impact Assessment of COVID-19 Pandemic

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 New Development

14. Company Profiles

14.1 Amplitude, Inc.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Gainsight

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Heap Inc.

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 IBM Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Mixpanel

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Pendo.io, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 LogRocket, Inc

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 USERIQ

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 KISSMETRICS

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

15. Appendix

15.1 About the Insight Partners

15.2 Glossary

LIST OF TABLES

Table 1. North America Product Analytics Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. North America Product Analytics Market, Revenue and Forecast To 2028 – By Country (US$ million)

Table 3. US Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)

Table 4. US Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)

Table 5. US Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)

Table 6. US Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)

Table 7. Canada Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)

Table 8. Canada Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)

Table 9. Canada Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)

Table 10. Canada Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)

Table 11. Mexico Product Analytics Market Breakdown, By Component

Table 12. Mexico Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)

Table 13. Mexico Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)

Table 14. Mexico Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)

Table 15. Glossary of Terms, North America Product Analytics Market

LIST OF FIGURES

Figure 1. North America Product Analytics Market Segmentation

Figure 2. North America Product Analytics Market Segmentation - Country

Figure 3. North America Product Analytics Market Overview

Figure 4. North America Product Analytics Market, By Component

Figure 5. North America Product Analytics Market, By Deployment

Figure 6. North America Product Analytics Market, By Mode

Figure 7. North America Product Analytics Market, By Country

Figure 8. North America: PEST Analysis

Figure 9. Product Analytics Market Ecosystem Analysis

Figure 10. Expert Opinion

Figure 11. North America Product Analytics Market Impact Analysis of Drivers and Restraints

Figure 12. North America Product Analytics Market, Forecast and Analysis (US$ Mn)

Figure 13. North America Product Analytics Market Revenue Share, by Component Type (2020 and 2028)

Figure 14. North America Solutions: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. North America Services: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. North America Product Analytics Market Revenue Share, by Deployment (2020 and 2028)

Figure 17. North America On-Premise: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. North America Cloud-Based: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. North America Product Analytics Market Revenue Share, by Mode (2020 and 2028)

Figure 20. North America Tracking Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. North America Analyzing Data: Product Analytics Market– Revenue and Forecast to 2028 (US$ Million)

Figure 22. North America Product Analytics Market Revenue Share, by Vertical (2020 and 2028)

Figure 23. North America Retail and Consumer Goods: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. North America Food and Beverages: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. North America Healthcare and Pharmaceuticals: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. North America Energy and Utilities: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. North America Automotive: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. North America Manufacturing: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. North America Others: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30. North America Product Analytics Market, Revenue and Forecast to 2028 (US$ million)

Figure 31. North America Product Analytics Market Breakdown, by Country, 2020 & 2028 (%)

Figure 32. US Product Analytics Market, Revenue and Forecast to 2028 (US$ million)

Figure 33. Canada Product Analytics Market, Revenue and Forecast to 2028 (US$ million)

Figure 34. Mexico Product Analytics Market, Revenue and Forecast to 2028 (US$ million)

Figure 35. Impact of COVID-19 Pandemic in North American Country Markets

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