The natural food colors market in North America is expected to grow from US$ 476.20 million in 2022 to US$ 736.50 million by 2028. It is estimated to grow at a CAGR of 7.5% from 2022 to 2028.
Increasing Consumer Proclivity Towards Clean Label Products
Many people believe that food and beverage products are healthier only when they have a label with recognizable ingredients. The food and beverage industry has entered a phase of clean label products, which has led manufacturers to adopt natural food colors in order to gain a competitive edge. Clean label products also attract more number of customers, as they are more comfortable in consuming products with known ingredients. Other factors such as increasing health awareness and increasing spending power of consumers have also created a rise in food with natural ingredients and clean label products. According to Clean Label Alliance, a minimum of 75% people are ready to pay high prices for clean label products. This can be attributed to the fact that these products are minimally processed, eco-friendly and organic. The market for natural food colors is expected to grow during the forecast period, as there has been a constantly growing consumer preference for clean label products. Consumers proclivity towards clean labelled products are rising due to the rise in health awareness and food adulteration. This results in consumers looking to the labels before purchasing any products. This factor is expected to be a crucial driver for the demand growth of natural food colors.
Market Overview
The North America natural food color market is segmented into US, Canada and Mexico. The utilization of natural food colors is anticipated to rise in the North America region due to rising awareness of natural and clean label products. The Clean Label Alliance report showed that about 75 % of customers are willing to pay more for clean labels and natural products. Also, the stringent regulations introduced by the US Food and Drug Administration (FDA) on the approval of artificial food colors and ban on several food colors such as Red 40, Yellow 5 and Blue 1, along with exemption for certification for naturally derived colors, is expected to boost the natural food colors market in North America.
The food colorants are significantly utilized in beverage industry, as food processing leads to loss of color. The increasing production and demand of liquid refreshments, including carbonated soft drinks, energy drinks, fruit beverages and sports beverages, is anticipated to increase the demand for natural food colors. Moreover, North America is home to several multi-national food and beverage companies, such as PepsiCo, Inc., Campbell Soup Company, Mondelēz International, ConAgra Foods, General Mills, Inc. and Pepperidge Farm. These companies utilize natural food colors for the production of beverages, snacks, sauces and bakery products. According to Natural Food Colors Food Association (NATCOL), North America's consumer request for natural solutions and products with natural colorants was 58% in 2019-2020. The rising traction of snacks, fast foods and salads amongst youth population of the North America, along with rising increasing awareness of clean label food is expected to drive the demand of natural food color market.
North America Natural Food Colors Market Revenue and Forecast to 2028 (US$ Million)
North America Natural Food Colors Market Segmentation
The North America natural food colors market is segmented into type, form, application and country. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment registered the largest market share in 2022.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 476.20 Million |
| Market Size by 2028 | US$ 736.50 Million |
| CAGR (2022 - 2028) | 7.5% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered |
North America
|
| Market leaders and key company profiles |
|
The North America Natural Food Colors Market is valued at US$ 476.20 Million in 2022, it is projected to reach US$ 736.50 Million by 2028.
As per our report North America Natural Food Colors Market, the market size is valued at US$ 476.20 Million in 2022, projecting it to reach US$ 736.50 Million by 2028. This translates to a CAGR of approximately 7.5% during the forecast period.
The North America Natural Food Colors Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Natural Food Colors Market report:
The North America Natural Food Colors Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Natural Food Colors Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Natural Food Colors Market value chain can benefit from the information contained in a comprehensive market report.
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