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North America Manuka Honey Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Nature (Organic and Conventional), Type [UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm)], and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others)

Code: TIPRE00023010 | Pages: 108 | Industry: Food and Beverages | Date: Jun 2021
Covid

Market Introduction

The North America region consists of developed economies such as the US, Canada, and Mexico. Several domestic and international companies have a strong foothold in the North American region. wedderspoon organic, comvita, manuka health, and oha honey are among the key market players present in the North America manuka honey market. These companies are constantly working toward innovation and new product developments of manuka honey with improved tastes and qualities to attract new consumers and widen the consumer base in the region. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey is used for making snacking bars whose recipes are provided by the companies. For instance, comvita offers Sweet & Salty manuka magic bars recipe. The US is a major market for manuka honey in the North America region, followed by Canada and Mexico. The increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, which propels the growth of the manuka honey market. The presence of modern retail outlets such as supermarket & hypermarket in the US and Canada favors the market for manuka honey in these countries.

The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the food and beverages industry in the region as the COVID-19 pandemic negatively affects the supply and distribution chain. The ongoing pandemic has drastically altered the status of the manuka honey industry has negatively impacted the growth of the market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the manuka honey market. However, as the economies are planning to revive their operations, the demand for manuka honey is expected to rise. Although the focus over just-in-time production is another concerning factor hindering market growth. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for manuka honey is expected to take huge leaps.

Market Overview and Dynamics

The manuka honey market in North America is expected to grow US$ 409.83 million by 2028 from US$ 248.74 million in 2020. The market is estimated to grow at a CAGR of 6.4% from 2020 to 2028. The demand for manuka honey is extensively growing owing to the increasing import rate among countries such as the US, Mexico and Canada. Therefore, these countries hold a significant share of the North America manuka honey market. The highest paying markets are, Canada and the US, where they spend relatively more, in comparison to others. The top ten export destinations make up 95% of total export earnings. However, there is a plenty of growth opportunities among untapped countries across the world. Rising awareness about the benefits of manuka honey is anticipated to boost the demand for various products made up of this honey in distinguished applications, such as cosmetics, medicines, food and beverage. The high disposable incomes of consumers in untapped countries with rising awareness regarding the health benefits of manuka honey is resulting in the large consumer inclination toward a healthy lifestyle, which in turn, is encouraging manufacturers to market these products in the untapped countries. Prospects in the countries remain strong and are driven by familiar megatrends such as rising incomes and urbanization. Therefore, these factors are expected to create a lucrative opportunity for market growth in the untapped countries.

Key Market Segments

North America manuka honey market is segmented based on nature, type, and distribution channel Based on nature, the North America manuka honey market based on nature is segmented into organic and conventional. The conventional segment accounted for the highest share in the market in 2019 and organic segment is expected to be fastest growing during forecast period. Based on type, is segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for the highest share in 2019 and UMF 20+/MGO 829 mg/kg (ppm) segment is expected to be the fastest growing during forecast period. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores and others. The supermarket/hypermarket segment accounted for the highest share in 2019 and online store segment is expected to be the fastest growing during forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on manuka honey market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are 100% Pure New Zealand Honey; Arataki Honey; Comvita; Manuka Health; Oha Honey; Midlands Holdings; Capilano Honey Ltd; Streamland; and Wedderspoon Organic.

Reasons to buy report

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America manuka honey market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in North America manuka honey market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the manuka honey market as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution  

 

NORTH AMERICA MANUKA HONEY MARKET SEGMENTATION

North America Manuka Honey Market – By Nature

  • Organic
  • Conventional

 

North America Manuka Honey Market – By Type

  • UMF 5+/MGO 83 mg/kg (ppm)
  • UMF 10+/MGO 263 mg/kg (ppm)
  • UMF 15+/MGO 514 mg/kg (ppm)
  • UMF 20+/MGO 829 mg/kg (ppm)

 

North America Manuka Honey Market – By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

North America Manuka Honey Market – By Country

  • US
  • Canada
  • Mexico

North America Manuka Honey Market – Company Profiles

  • 100% Pure New Zealand Honey      
  • Arataki Honey                                     
  • Comvita                                               
  • Manuka Health                                   
  • Oha Honey                                          
  • Midlands Holdings                              
  • Capilano Honey Ltd                           
  • Streamland 
  • Wedderspoon Organic                     

TABLE OF CONTENTS

1.          Introduction

1.1        Study Scope

1.2        The Insight Partners Research Report Guidance

1.3        Market Segmentation

2.          Key Takeaways

3.          Research Methodology

3.1        Scope of the Study

3.2        Research Methodology

3.2.1        Data Collection

3.2.2        Primary Interviews

3.2.3        Hypothesis Formulation

3.2.4        Macro-economic Factor Analysis

3.2.5        Developing Base Number

3.2.6        Data Triangulation

3.2.7        Country Level Data

4.          North America Manuka Honey Market Landscape

4.1        Market Overview

4.2        PEST Analysis

4.3        Expert Opinion

5.          North America Manuka Honey Market – Key Market Dynamics

5.1        Market Drivers

5.1.1        Healthcare Benefits Associated with Manuka Honey

5.1.2        Raising Use of Manuka Honey for Medical Purposes

5.2        Market Restraints

5.2.1        High Cost Associated with Manuka Honey

5.3        Market Opportunities

5.3.1        Augmented Demand from Different Applications

5.4        Future Trends

5.4.1        Growing Adoption of Self-Grooming Products

5.5        Impact Analysis of Drivers and Restraints

6.          North America Manuka Honey – Market Analysis

6.1        Manuka Honey Market Overview

6.2        North America Manuka Honey Market –Revenue and Forecast to 2028 (US$ Million)

7.          North America Manuka Honey Market Analysis – By Nature

7.1        Overview

7.2        North America Manuka Honey Market Breakdown, By Nature, 2019 & 2028

7.3        Organic

7.3.1        Overview

7.3.2        Organic: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

7.4        Conventional

7.4.1        Overview

7.4.2        Conventional: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

8.          North America Manuka Honey Market Analysis – By Type

8.1        Overview

8.2        North America Manuka Honey Market Breakdown, By Type, 2019 & 2028

8.3        UMF 5+/MGO 83 mg/kg (ppm)

8.3.1        Overview

8.3.2        UMF 5+/MGO 83 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

8.4        UMF 10+/MGO 263 mg/kg (ppm)

8.4.1        Overview

8.4.2        UMF 10+/MGO 263 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

8.5        UMF 15+/MGO 514 mg/kg (ppm)

8.5.1        Overview

8.5.2        UMF 15+/MGO 514 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

8.6        UMF 20+/MGO 829 mg/kg (ppm)

8.6.1        Overview

8.6.2        UMF 20+/MGO 829 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

9.          North America Manuka Honey Market Analysis – By Distribution Channel

9.1        Overview

9.2        North America Manuka Honey Market Breakdown, By Distribution Channel, 2019 & 2028

9.3        Supermarkets/ Hypermarkets

9.3.1        Overview

9.3.2        Supermarkets/Hypermarkets: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

9.4        Convenience Stores

9.4.1        Overview

9.4.2        Convenience Stores: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

9.5        Online Stores

9.5.1        Overview

9.5.2        Online Stores: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

9.6        Others

9.6.1        Overview

9.6.2        Others: Manuka honey Market – Revenue and Forecast to 2028 (US$ Million)

10.       North America Manuka Honey Market – Country Analysis

10.1      Overview

10.1.1     North America: Manuka Honey Market, By Key Country

10.1.1.1       US: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1       US: Manuka Honey Market, By Nature

10.1.1.1.2       US: Manuka Honey Market, By Type

10.1.1.1.3       US: Manuka Honey Market, By Distribution Channel

10.1.1.2       Canada: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1       Canada: Manuka Honey Market, By Nature

10.1.1.2.2       Canada: Manuka Honey Market, By Type

10.1.1.2.3       Canada: Manuka Honey Market, By Distribution Channel

10.1.1.3       Mexico: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1       Mexico: Manuka Honey Market, By Nature

10.1.1.3.2       Mexico: Manuka Honey Market, By Type

10.1.1.3.3       Mexico: Manuka Honey Market, By Distribution Channel

11.       Overview- North America Manuka Honey Market Impact of Coronavirus Outbreak

11.1      North America Manuka Honey Market Impact Assessment of COVID-19 Pandemic

11.2      Impact of COVID-19 Pandemic in North American Country Markets

12.       Company Profiles

12.1% Pure New Zealand Honey

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Arataki Honey

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      Comvita

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      Manuka Health

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Oha Honey

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      Midlands Holdings

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

12.7      Capilano Honey Ltd

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

12.7.6     Key Developments

12.8      Streamland

12.8.1     Key Facts

12.8.2     Business Description

12.8.3     Products and Services

12.8.4     Financial Overview

12.8.5     SWOT Analysis

12.8.6     Key Developments

12.9      Three Peaks Manuka Honey

12.9.1     Key Facts

12.9.2     Business Description

12.9.3     Products and Services

12.9.4     Financial Overview

12.9.5     SWOT Analysis

12.9.6     Key Developments

12.10   Wedderspoon Organic

12.10.1   1.10.1 Key Facts

12.10.2   Business Description

12.10.3   Products and Services

12.10.4   Financial Overview

12.10.5   SWOT Analysis

12.10.6   Key Developments

13.       Appendix

13.1      About The Insight Partners

13.2      Word Index

LIST OF TABLES

Table 1.            US: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)

Table 2.            US: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)

Table 3.            US: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)

Table 4.            Canada: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)

Table 5.            Canada: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)

Table 6.            Canada: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)

Table 7.            Mexico: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)

Table 8.            Mexico: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)

Table 9.            Mexico: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)

Table 10.          List of Abbreviation

LIST OF FIGURES

Figure 1.           North America Manuka Honey Market Segmentation

Figure 2.           North America Manuka Honey Market Segmentation – By Country

Figure 3.           North America Manuka Honey Market Overview

Figure 4.           Conventional Segment Held Largest Share of North America Manuka Honey Market

Figure 5.           Supermarkets/Hypermarkets Segment Held Largest Share of North America Manuka Honey Market

Figure 6.           US Held Largest Share of North America Manuka Honey Market

Figure 7.           North America Manuka Honey Market, Industry Landscape

Figure 8.           North America: PEST Analysis

Figure 9.           Expert Opinion

Figure 10.        Manuka Honey Market Impact Analysis of Drivers and Restraints

Figure 11.        North America: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        North America: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)

Figure 13.        Organic: North America Manuka Honey Market, Revenue and Forecast to to 2028 (US$ Million)

Figure 14.        Conventional: North America Manuka Honey Market, Revenue and Forecast to to 2028 (US$ Million)

Figure 15.        North America: Manuka Honey Market Revenue Share, by Type (2019 and 2028)

Figure 16.        UMF 5+/MGO 83 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 17.        UMF 10+/MGO 263 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 18.        UMF 15+/MGO 514 mg/kg (ppm): North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 19.        UMF 20+/MGO 829 mg/kg (ppm).: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 20.        North America: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)

Figure 21.        Supermarkets/Hypermarkets: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 22.        Convenience Stores: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Online Stores: North America Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)

Figure 24.        Others: Manuka honey Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25.        Geographic Overview of North America Manuka Honey Market

Figure 26.        North America: Manuka Honey Market Revenue Share, By Key Country (2019 and 2028)

Figure 27.        US: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Canada: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        Mexico: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)

  1. 100% Pure New Zealand Honey      
  2. Arataki Honey                                     
  3. Comvita                                               
  4. Manuka Health                                   
  5. Oha Honey                                          
  6. Midlands Holdings                              
  7. Capilano Honey Ltd                           
  8. Streamland 
  9. Wedderspoon Organic                      
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America manuka honey market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in North America manuka honey market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the manuka honey market as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution  

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