North America Lead Generation Solution Market

Market Introduction

North America is one of the most powerful economies as alone the US accounts around US$ 18.1 trillion worth nominal GDP in 2019, which is the largest by any country across the world to lead such value. The companies operating in the lead generation solution market in North America are providing solutions to many industries. Real estate is one of the fastest growing industries in the region. The industry in the US is extensively using lead generation techniques for business development activities, such as local search engine optimization (SEO); creating community pages; placing ads on Google; blogging; optimizing social media pages; and creating landing pages of buyers guide, property listing, and appointments page. Real Estate, renting, and leasing constitutes the largest sector of the US economy with the GDP value of around $2 trillion accounting for approx. 13% of the national GDP. The sector contributes to the economy in two fronts; the first being through consumer spending through rent and payment of household utilities, and the other being through residential investment that encompasses the construction of new housing units, broker fees, and residential remodeling. In addition, North America constitutes industries such as finance and insurance, healthcare, retail, and automotive that widely uses lead generation solutions for selling their products. Thus, the strong presence of various industries in the region is propelling the growth of the lead generation solution market in North America.

In case of COVID-19, North America is highly affected especially the US. The economic growth was slowed, which directly impacted various trading activities across the region. By the end of 2020, the US witnessed 140,000 job losses, and unemployment rate stood at 6.7%, clearly indicating that the economy was faltering. One of the biggest impacts of COVID-19 on the B2B industry was the cancellations of in-person meetings and trade shows. eMarketer highlights, a survey from Demand Gen Report in 2020, stated that almost 53% of US B2B marketers see trade shows and in-person meetings as an effective approach to drive the conversion of leads. Since number of trade shows and personal meetings decreased, this has had significant impacts on lead generation as well as sales. On the other hand, limited workforce strength, owing to the imposition of strict containment measures, led to rise of online meetings through platforms such as Zoom, Google Meet, and Cisco. Thus, lead generation software and services helped these online platforms to generate leads for many big and small companies. Decreased demand in sectors such as real estate, travel, and automotive hampered the market growth of lead generation software and services in North America. However, post-pandemic, the lead generation solution market is anticipated to see a promising growth.

Market Overview and Dynamics

The North America lead generation solution market is expected to grow from US$ 1,224.68 million in 2021 to US$ 3,618.21 million by 2028; it is estimated to grow at a CAGR of 16.7% from 2021 to 2028. In North America, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies. Companies and firms can make use of lead generation software and services for approaching relevant customers with high conversion probability. The lead generation software and services help in collecting and generating leads based on parameters such as past loan history, credit score, salary, income, and assets. Based on various statistics and figures, companies can structure innovative plans and schemes for respective new segment of customers. For example, Hubspot’s Marketing Software helps in running successful campaigns, converting visitors to customers, and attracting only potential leads, thereby saving time wasted on every single visitor. Therefore, rising expansion of finance and insurance sector is expected to fuel the North America lead generation solution market growth in coming years.

Key Market Segments

In terms of offering, the software segment accounted for the largest share of the North America lead generation solution market in 2020.  In terms of enterprise size, the large enterprises segment held a larger market share of the North America lead generation solution market in 2020.    

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the North America lead generation solution market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are agilecrm.com; Belkins Inc.; Bitrix, Inc.; callboxinc.com; Cience Technologies; Cloudtask; DemandWorks Media; HubSpot, Inc.; Leadfeeder; Martal Group; PureB2B; TechTarget; and WebiMax.com.

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North America Lead Generation Solution Market Segmentation

North America Lead Generation Solution Market - By Offering

• Software 
• Services

North America Lead Generation Solution Market - By Enterprise Size

• SMEs 
• Large Enterprises

North America Lead Generation Solution Market - By Country

• US
• Canada    
• Mexico

North America Lead Generation Solution Market - Company Profiles

• agilecrm.com
• Belkins Inc.
• Bitrix, Inc.   
• callboxinc.com
• Cience Technologies
• Cloudtask
• DemandWorks Media
• HubSpot, Inc.
• Leadfeeder
• Martal Group
• PureB2B
• TechTarget
• WebiMax.com

North America Lead Generation Solution Market Strategic Insights

North America Lead Generation Solution Market Segmentation Analysis

North America Lead Generation Solution Market Report Highlights

North America Lead Generation Solution Report Scope

North America Lead Generation Solution Market Country and Regional Insights