North America Infant, Child, and Maternal Probiotic Supplements Market

The North America infant, child, and maternal probiotic supplements market is expected to grow from US$ 237.56 million in 2022 to US$ 386.82 million by 2028; it is estimated to grow at a CAGR of 8.5% from 2022 to 2028.

 According to the World Health Organization (WHO), providing proper nutrition to babies in their first three years can reduce mortality and morbidity, decrease the risk of chronic diseases throughout their lifetime, and promote regular mental and physical growth. The poor nutrition of infants can cause serious health issues, including stunted growth and malnutrition. Additionally, poor nutrition during the first three months of a baby's life can increase the risk of death. However, the rising awareness of proper infant nutrition among parents has reduced the infant mortality rate. According to the Centers for Disease Control and Prevention (CDC), the infant mortality rate in the US in 2020 was 5.4 deaths per 1,000 live births.

Due to the benefits of infant and child probiotic supplements, it has also gained immense traction among parents. Probiotics help relieve acute constipation, acid reflux, and colic in healthy infants and children. Moreover, probiotics help build a strong barrier against distress, causing bacteria in the gastrointestinal (GI) tract of infants and children, improving their immunity and digestive health. Probiotic supplements also help in preventing children from eczema and other allergies. Parents are increasingly seeking supplements infused with probiotics to support a range of health requirements for their children. According to a survey conducted by Fonterra Co-operative Group Limited and Euromonitor, 52% of the surveyed population stated that digestive health is the primary reason for giving probiotic vitamins and supplements to their children, while 41% voted for general health and 38% voted for immune health. Thus, the rising importance of specific nutrition for children's proper development and well-being and the increasing demand for probiotic supplements in pediatric nutrition are the key factors driving the infant, child, and maternal probiotic supplements market growth.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America infant, child, and maternal probiotic supplements market growth at a notable CAGR during the forecast period.

 North America Infant, Child, and Maternal Probiotic Supplements Market Revenue and Forecast to 2028 (US$ Million)

North America Infant, Child, and Maternal Probiotic Supplements Strategic Insights

Strategic insights for the North America Infant, Child, and Maternal Probiotic Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Infant, Child, and Maternal Probiotic Supplements Report Scope

North America Infant, Child, and Maternal Probiotic Supplements Regional Insights

The geographic scope of the North America Infant, Child, and Maternal Probiotic Supplements refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Infant, Child, and Maternal Probiotic Supplements Market Segmentation         

The for North America infant, child, and maternal probiotic supplements market  is segmented into form, end user, and country. Based on form, the market is categorized into capsules and soft gels, gummies, liquid, and others. Based on end user, the market is segmented into infant and toddler, children, and maternal women. Based on country, the North America infant, child, and maternal probiotic supplements market is segmented into the US, Canada, and Mexico.

North America Infant, Child, and Maternal Probiotic Supplements Market — Companies Mentioned

Bayer Corporation; MaryRuth Organics, LLC; Mommy’s Bliss Inc.; Pharmavite LLC; Nestlé S.A.; BioGaia AB; Evolve Biosystems; Lovebug Probiotics; Biomeology; and Nordic Naturals are a few major companies operating in the North America infant, child, and maternal probiotic supplements market.