North America Hard Seltzer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The North America hard seltzers market is expected to grow from US$ 1,772.08 million in 2021 to US$ 3,047.95 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
Ready-to-drink (RTD) beverages are gaining popularity as they are convenient to consume and not restricted to a specific location or time. Due to hectic lifestyle and busy schedule, people prefer products in RTD packaging; it is ideal for on-the-go consumption. Additionally, due to COVID-19-induced lockdowns, alcohol consumption pattern has changed dramatically. Owing to the restriction to stay at home, visits to bar have decreased, resulting in a surge in the demand for products that could be consumed at home. According to ISWR Drinks Market Analysis, the RTD category—including hard seltzers—accounted for the highest rise in consumption in the US in 2020. Also, hard seltzers are available in various flavor combinations. Moreover, RTD beverages—including hard seltzers—usually come in cans that meet the sustainability concerns of consumers, as cans are easily recyclable. Additionally, cans are sleek and compact, as well as printed in vibrant colors, making them easy to carry and appealing to a wide range of consumers. These factors have significantly increased the popularity of RTD beverages across regions, thereby promoting the growth of the hard seltzers market.
The US recorded the highest number of COVID-19 confirmed cases than Mexico and Canada. The crisis adversely affected the manufacturing sector in the region due to a restricted supply chain, raw material shortage, and manufacturing unit’s shutdown. In addition, the overall disruptions in manufacturing processes and research and development activities restrained new developments in the hard seltzer market. However, due to the in-home consumption trend and RTD packaging of hard seltzer, the product demand remained significant even during the lockdowns. Moreover, due to the strong foothold of e-commerce platforms in the region, the market witnessed growth.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the North America hard seltzers market is expected to grow at a good CAGR during the forecast period.
North America Hard Seltzers Market Revenue and Forecast to 2028 (US$ Million)
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North America Hard Seltzers Market Segmentation
By Flavors Type
- Citrus Fruits
- Berries
- Tropical Fruits
- Others
By Packaging Type
- Bottles
- Can
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
By Country
- North America
- US
- Mexico
- Canada
Companies Mentioned -
- The Boston Beer Company
- Anheuser-Busch InBev
- Constellation Brands, Inc.
- Kona Brewing Co.
- Lift Bridge Brewing Co.
- Oskar Blues
- Molson Coors Beverage Company
- Heineken N.V
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. North America Hard Seltzer Market Landscape
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Hard Seltzer Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Low Calorie and Low ABV Content Beverages
5.1.2 Increasing Consumption of RTD Beverages
5.2 Market Restraints
5.2.1 Low Availability of RTD Beverages
5.3 Market Opportunities
5.3.1 Innovative Seltzer’s Flavors to Boost Market Growth
5.4 Future Trends
5.4.1 Gaining Brand Visibility Through Social Media
5.5 Impact Analysis of Drivers and Restraints
6. North America Hard Seltzer – Country Market Analysis
6.1 North America Hard Seltzer Market Overview
6.2 North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
7. North America Hard Seltzer Market Analysis – By Flavour
7.1 Overview
7.2 North America: North America Hard Seltzer Market, by Flavor
7.3 Citrus Fruits
7.3.1 Overview
7.3.2 Citrus Fruits: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Berries
7.4.1 Overview
7.4.2 Berries: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
7.5 Tropical Fruits
7.5.1 Overview
7.5.2 Tropical Fruits: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
8. North America Hard Seltzer Market Analysis – By Packaging Type
8.1 Overview
8.2 North America: North America Hard Seltzer Market, by Packaging Type
8.3 Bottles
8.3.1 Overview
8.3.2 Bottles: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
8.4 Cans
8.4.1 Overview
8.4.2 Cans: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
9. North America Hard Seltzer Market Analysis – By Distribution Channel
9.1 Overview
9.2 North America: North America Hard Seltzer Market, by Distribution channel
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
10. North America Hard Seltzer Market – Country Analysis
10.1 Overview
10.2 North America: North America Hard Seltzer Market
10.2.1 North America: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
10.2.2 North America Hard Seltzer Market, by Country – Revenue and Forecast to 2028 (US$ Million)
10.2.2.1 US: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
10.2.2.1.1 US: North America Hard Seltzer Market, by Flavor
10.2.2.1.2 US: North America Hard Seltzer Market, by Packaging Type
10.2.2.1.3 US: North America Hard Seltzer Market, by Distribution channel
10.2.2.2 Canada: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
10.2.2.2.1 Canada: North America Hard Seltzer Market, by Flavor
10.2.2.2.2 Canada: North America Hard Seltzer Market, by Packaging Type
10.2.2.2.3 Canada: North America Hard Seltzer Market, by Distribution channel
10.2.2.3 Mexico: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
10.2.2.3.1 Mexico: North America Hard Seltzer Market, by Flavor
10.2.2.3.2 Mexico: North America Hard Seltzer Market, by Packaging Type
10.2.2.3.3 Mexico: North America Hard Seltzer Market, by Distribution channel
11. Impact of COVID-19 Pandemic on North America Hard Seltzer Market
11.1 North America : Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
13. Company Profiles
13.1 The Boston Beer Company
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Anheuser-Busch InBev
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Constellation Brands, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Kona Brewing Co.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Lift Bridge Brewing Co.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Oskar Blues
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Molson Coors Beverage Company
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Heineken N.V.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. North America Hard Seltzer Market, by Flavor – Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Hard Seltzer Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. North America Hard Seltzer Market, by Distribution Channel– Revenue and Forecast to 2027 (US$ Million)
Table 4. US North America Hard Seltzer Market, by Flavor – Revenue and Forecast to 2028 (US$ Million)
Table 5. US North America Hard Seltzer Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Million)
Table 6. US North America Hard Seltzer Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada North America Hard Seltzer Market, by Flavor – Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada North America Hard Seltzer Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada North America Hard Seltzer Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico North America Hard Seltzer Market, by Flavor – Revenue and Forecast to 2028 (US$ Million)
Table 11. Mexico North America Hard Seltzer Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico North America Hard Seltzer Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)
Table 13. Glossary of Terms, North America Hard Seltzer Market
LIST OF FIGURES
Figure 1. North America Hard Seltzer Market Segmentation
Figure 2. North America Hard Seltzer Market Overview
Figure 3. North America Hard Seltzer Market , By Flavor
Figure 4. North America Hard Seltzer Market , By Country
Figure 5. Porter's Five Forces Analysis
Figure 6. Ecosystem: North America Hard Seltzer Market
Figure 7. Expert Opinion
Figure 8. North America Hard Seltzer Market Impact Analysis of Drivers and Restraints
Figure 9. Country Overview of North America Hard Seltzer Market
Figure 10. North America Hard Seltzer Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. North America: North America Hard Seltzer Market Revenue Share, by Flavor (2020 and 2028)
Figure 12. Citrus Fruits: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Berries: North America Hard Seltzer Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Tropical Fruits: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 15. Others: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 16. North America: North America Hard Seltzer Market Revenue Share, by Packaging Type (2020 and 2028)
Figure 17. Bottles: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 18. Cans: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 19. North America: North America Hard Seltzer Market Revenue Share, by Distribution Channel (2020 and 2028)
Figure 20. Supermarkets and Hypermarkets: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 21. Specialty Stores: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 22. Online Retail: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 23. Others: North America Hard Seltzer Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 24. North America Hard Seltzer Market Revenue Share, by Region (2021 and 2028)
Figure 25. North America: North America Hard Seltzer Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. US: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
Figure 27. Canada: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
Figure 28. Mexico: North America Hard Seltzer Market –Revenue and Forecast to 2028 (US$ Million)
Figure 29. Impact of COVID-19 Pandemic in North American Country Markets
- The Boston Beer Company
- Anheuser-Busch InBev
- Constellation Brands, Inc.
- Kona Brewing Co.
- Lift Bridge Brewing Co.
- Oskar Blues
- Molson Coors Beverage Company
- Heineken N.V.
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