The North America dried blueberry market is accounted to US$ 164.8 Mn in 2018 and is expected to grow at a CAGR of 6.7% during the forecast period 2019 – 2027, to account to US$ 293.7 Mn by 2027.
Blueberries are one of the most popular fruit in the world. With multiple application areas, blueberries are offered as fresh or processed fruit, juice, or dried or infused berries. Blueberries are used in different food products such as jellies, jams, and snack foods, additive to breakfast cereals. Most commonly available types of blueberries are highbush and lowbush blueberries. Blueberries are rich with fiber, nutrients, antioxidants, vitamin C, Vitamin K, and manganese, amongst others. The high antioxidant content helps to reduce DNA damage and act as anti-aging and anti-cancer. There has been a rising demand for blueberries and the products incorporated with the same among the cosmetics industry, health-conscious population, and athletes. Consumption of dried blueberries has increased due to its role in boosting health and longevity through its antioxidant, anti-cancer, and anti-aging properties. The benefits of antioxidants are attributed to their capability to reduce the oxidative damages caused by the presence of free radicals, ultraviolet (UV) light, and environmental pollutants. In recent years, the focus of cosmetic companies has shifted toward formulations containing natural ingredients having antioxidant properties. Fresh or frozen blueberries are dehydrated to ~10–20% humidity and are later grounded to berry powder. Today, the blueberry powder is being consumed by thousands of people all across the North American region. Both blueberry powder and extract are the significant raw material for making dietary supplements. Dried blueberries have long shelf life period which makes them suitable for use in the cosmetic industry. These factors have been noted to fuel the dried blueberry market in North America.
Market Insights
Growing health and wellness consciousness are favoring North America dried blueberry market
Products of natural origin or those containing natural ingredients are trending all over the world. Growing healthy snacking trends, increasing the application of dried blueberries in bakery goods and confectionaries, and the launch of products with dried blueberries as an ingredient is driving the demand for these berries in North America. In response to the growing market demand for products with dried blueberries, manufacturers are coming up with the new varieties of such products in the market. For instance, in 2017, Del Monte launched its dried blueberries in the retail market. The newly launched dried blueberries were the addition to Del Monte’s present dried fruit product range. Dried blueberries are rich in dietary fiber content and benefit the consumers through slow absorption of carbohydrates and fats, and low fat and sodium content, among others. These dried blueberries can also be mixed with breakfast cereals and salads. The shelf life of the dried blueberries available on the market is nine months, and the product is available in the majority of key superstores and retail outlets in North America and has favored to the expansion of the dried blueberry market in North America.
Product Type Insights
The North America dried blueberry market is segmented on the basis of product type as – freeze dried, sun dried, infused dried, and others. The freeze dried segment in the North America dried blueberry market is estimated to hold a leading share in the market, while the infused drying segment is estimated to grow at the fastest rate. The freeze-drying process is used to preserve the food products without the use refrigeration or chemical preservatives. Vegetables, fruits, meats, fish, dairy products, herbs, etc., are among the food products that are preserved using the process of freeze drying. The freeze drying process involves lowering of the temperature of products below freezing point, followed by the application of high-pressure vacuum to extract water in the form of vapor. The vapor accumulated on a condenser converts back into ice, and in the final stage, a gradual temperature rise extracts all remaining moisture from the product. This process maintains the physical structure of the food product and preserves it for rehydration. Freeze drying has its own benefits such as foods and liquids can be dried at low temperatures without hampering their physical structure. These products can be reconstituted quickly and easily by adding water.
Nature Insights
The North America dried blueberry market is segmented on the basis of nature as conventional and organic. The conventional segment accounted to hold the largest share in the North America dried blueberry market, while the organic segment is estimated to grow at the fastest rate. Conventional farming is one of the most practiced farming methods because of its benefits to the producers and consumers such as availability and low product price. However, there are several disadvantages related to this method. Dried blueberries produced by conventional method may contain less nutrients. The conventional method involves the use of chemical fertilizers and pesticides, and these harmful chemicals can be absorbed by the crops, which are further consumed by animals and humans.
End Use Insights
The North America dried blueberry market is segmented on the basis of end use as bakery products, confectionaries, dairy products, beverages, cereal and snack bars, cosmetics, and others. The bakery products segment was estimated to hold the largest share in the North America dried blueberry market followed by cereal & snacks bar segment. Bakery products majorly include bread, rolls, cookies, pies, pastries, and muffins, and the dried blueberries are used in the recipes of many bakery product variants. These are usually prepared from flour or meal derived from some form of grains like oats. Blueberries are used for enhancing the quality and flavor of products. Further, rising health conscious population prefers to go for products which are healthy and nutritious. Blueberries are used as whole or as flavoring agent in bakery products. Blueberry pastries are gaining huge attraction among children and youths due to its unique flavor. The increasing application of dried blueberries in the bakery industry has been a contributing factor for the rise and expansion of the dried blueberry market in North America.
Distribution Channel Insights
The North America dried blueberry market is segmented on the basis of distribution channel as hypermarkets and supermarkets, convenience stores, online, and others. The hypermarkets and supermarkets segment accounts for the largest share in the North America dried blueberry market, followed by the convenience stores segment. Manufacturers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. The sales of dried blueberries through the hypermarkets and supermarkets is growing at high pace, fueling the dried blueberry market in North America.
NORTH AMERICA DRIED BLUEBERRY MARKET SEGMENTATION
North America Dried Blueberry Market – By Product Type
| Report Attribute | Details |
|---|---|
| Market size in 2018 | US$ 164.8 Million |
| Market Size by 2027 | US$ 293.7 Million |
| CAGR (2019 - 2027) | 6.7% |
| Historical Data | 2016-2017 |
| Forecast period | 2019-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered |
North America
|
| Market leaders and key company profiles |
|
The North America Dried Blueberry Market is valued at US$ 164.8 Million in 2018, it is projected to reach US$ 293.7 Million by 2027.
As per our report North America Dried Blueberry Market, the market size is valued at US$ 164.8 Million in 2018, projecting it to reach US$ 293.7 Million by 2027. This translates to a CAGR of approximately 6.7% during the forecast period.
The North America Dried Blueberry Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Dried Blueberry Market report:
The North America Dried Blueberry Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Dried Blueberry Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Dried Blueberry Market value chain can benefit from the information contained in a comprehensive market report.
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