North America Children Audiobook Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Genre (Action & Adventure, Education & Learning, Fairy Tales & Myths, and Others), Type (One-Time Download and Subscription-Based Model), and Age Group (0–5 Years, 6–8 Years, and 9 Years and Above)

BMIRE00027860 | Pages: 105 | Technology, Media and Telecommunications | Jan 2023 | Type: Regional | Status: Published

The North America children audiobook market is expected to reach US$ 651.95 million by 2028 from US$ 95.77 million in 2022, with an estimated CAGR of 31.8%.

The North America children audiobook market is segmented into the US, Canada, and Mexico. In 2021, the US dominated the market with a substantial revenue share, followed by Canada and Mexico. The growth of the children audiobooks market in the US is primarily attributed to growth prospects in the adoption of digital books. Countries in North America are highly focused on embracing advanced technology in children’s education, fun learning, and entertainment, which has propelled a corresponding growth in the adoption of children’s audiobooks among consumers. The need to engage children in learning activities while the schools were closed due to the pandemic accelerated the demand for children’s audiobooks, driving the market. For instance, according to the Audio Publishers Association, publishers experienced a 12% increase in audiobook revenue in 2020. Further, in November 2021, Spotify announced purchasing Findaway, one of the largest audiobook distributors in the US, to expand its audiobook and podcast offerings. Also, the rising adoption of audiobooks in schools in various languages to enhance student performance is propelling the North America children audiobook market growth.

Market Overview and Dynamics              

With the growing use of voice-based services, children are engaging in new ways to interact with library and audiobook stores using speech. In addition, the voice-activated assistant helps users discover and borrow books from the library’s digital collection with speech. Also, it allows them to search for a book, read a description, and get a recommendation for their next read. Moreover, AI and virtual reality play a vital role in audiobooks, and key players continue enhancing their product offerings, making AI text-to-speech sound human. Apple, Google, Microsoft, and Amazon have all been attempting to improve the voices of their AI personal assistants. Alexa responds smoothly and quickly to several audiobook voice commands, ranging from simple actions like, “Alexa, play [book title],” to the more advanced, “Alexa, go to chapter number [#].” In December 2021, Audible, the Amazon-owned audiobook company, launched over 100 audiobooks for free on Alexa. Customers can access these titles for free via the voice assistant and need to rely on voice commands to get Alexa to start reading audiobooks. Therefore, growing technological advancements in voice-activated assistants and increasing implementation of virtual reality across several audiobook product lines are expected to boost the market growth in the coming years.

Key Market Segments

By type, the North America children audiobook market is bifurcated into one-time download and subscription-based model. The one-time download segment holds a larger market share as most users prefer to download audiobooks. However, subscription-based services are gaining attraction as paying per audiobook download is expensive. Children’s audiobooks have transitioned from tangible products purchased in stores to digitally downloaded books on various devices. Most readers and listeners prefer to download a single, high-quality audiobook. The downloaded audiobook provides the flexibility to listen to book content anytime at any place. Many companies offer discounts and special packages for one-time download purchases. Google LLC sells a few audiobook titles with a 30–50% discount. The rise in customer demand for single high-quality audiobooks is driving the North America children audiobook market for the one-time download segment.

Based on genre, the North America children audiobook market is segmented into action & adventure, education & learning, fairy tales & myths, and others. The education & learning segment is growing with the highest CAGR in the forecast period.

In terms of age group, the North America children audiobook market is segmented into 0–5 years, 6–8 years, and 9 years and above. The 9 years and above segment holds the largest market share as children aged nine years and above are highly involved and engaged in reading and learning activities. This age group is ideal for developing a hobby of reading and an interest in learning something new.

Major Sources and Companies Listed

Company websites, annual reports, financial reports, national government documents, and statistical databases are among the major primary and secondary sources considered for preparing this report on the North America children audiobook market. Major companies listed in the North America children audiobook market report include Amazon.com Inc., Macmillan Holdings LLC, Deyan Audio Services Inc., Google LLC, Blackstone Audio Inc., Naxos AudioBooks (UK) Ltd., HarperCollins Publishers LLC, Simon & Schuster Inc., Oasis Family Media LLC, and Dreamscape Media LLC.

Reasons to Buy Report

  • To understand the North America children audiobook market landscape and identify market segments that are most likely to guarantee a strong return
  • To stay ahead of the race by comprehending the ever-changing competitive market landscape
  • To efficiently plan mergers and acquisitions and partnership deals in the North America children audiobook market by identifying market segments with the most promising probable sales
  • To take knowledgeable business decisions from a perceptive and comprehensive analysis of the market performance of various segments in the market
  • To obtain the North America children audiobook market growth based on various segments for the period 2022–2028

The report segments the North America children audiobook market as follows:

Based on genre, the North America children audiobook market is segmented into action & adventure, education & learning, fairy tales & myths, and others. In terms of type, the market is segmented into one-time download and subscription-based model. Based on age group, the North America children audiobook market is divided into 0–5 years, 6–8 years, and 9 years and above.

 North America Children Audiobook Market – Company Profiles

  • Amazon.com Inc.
  • Macmillan Holdings LLC
  • Deyan Audio Services Inc.
  • Google LLC
  • Blackstone Audio Inc.
  • Naxos AudioBooks (UK) Ltd.
  • HarperCollins Publishers LLC
  • Simon & Schuster Inc.
  • Oasis Family Media LLC
  • Dreamscape Media LLC

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        North America Children Audiobook Market – By Genre

1.3.2        North America Children Audiobook Market – By Type

1.3.3        North America Children Audiobook Market – By Age Group

1.3.4        North America Children Audiobook Market – By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           North America Children Audiobook Market Landscape

4.1         Market Overview

4.2         PEST Analysis

4.2.1        North America

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           North America Children Audiobook Market –  Key Market Dynamics

5.1         Market Drivers

5.1.1        Increase in Demand for Digitalized Learning Among Children

5.1.2        Ability to Multitask While Listening to Audiobooks

5.1.3        Surge in Number of Young Listener Registration

5.2         Market Restraints

5.2.1        High Cost of Audiobook Subscriptions

5.3         Market Opportunities

5.3.1        Technological Advancements in Voice-Activated Assistants and Implementation of Virtual Reality in Audiobooks

5.4         Future Trends

5.4.1        Rise in Usage of Smartphone Among Children

5.5         Impact Analysis of Drivers and Restraints

6.           Children Audiobook Market – North America Market Analysis

6.1         Overview

6.2         North America Children Audiobook Market Forecast and Analysis

6.3         Market Positioning- Top Five Players

7.           North America Children Audiobook Market Analysis – By Genre

7.1         Overview

7.2         North America Children Audiobook, by Genre (2021 and 2028)

7.3         Action and Adventure

7.3.1        Overview

7.3.2        Action and Adventure: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

7.4         Education and Learning

7.4.1        Overview

7.4.2        Education and Learning: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

7.5         Fairy Tales and Myths

7.5.1        Overview

7.5.2        Fairy Tales and Myths: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

7.6         Others

7.6.1        Overview

7.6.2        Others: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

8.           North America Children Audiobook Market Revenue and Forecasts To 2028 –Type

8.1         Overview

8.2         North America Children Audiobook Market, By Type (2021 and 2028)

8.3         One-Time Download

8.3.1        Overview

8.3.2        One-Time Download: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Subscription-Based Model

8.4.1        Overview

8.4.2        Subscription-Based Model : North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

9.           North America Children Audiobook Market Revenue and Forecasts To 2028 –Age Group

9.1         Overview

9.2         North America Children Audiobook Market, By Age Group (2021 and 2028)

9.3         0-5 Years

9.3.1        Overview

9.3.2        0-5 Years: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

9.4         6-8 Years

9.4.1        Overview

9.4.2        6-8 Years: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

9.5         9 Years and Above

9.5.1        Overview

9.5.2        9 Years and Above: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

10.        North America Children Audiobook Market –  Country Analysis

10.1      Overview

10.2      North America Children Audiobook Market Breakdown, by Country

10.2.1     US Children Audiobook Market, Revenue and Forecast to 2028 (US$ Million)

10.2.1.1       US Children Audiobook Market Breakdown, By Genre

10.2.1.2       US Children Audiobook Market Breakdown, By Type

10.2.1.3       US Children Audiobook Market Breakdown, By Age Group

10.2.2     Canada Children Audiobook Market, Revenue and Forecast to 2028 (US$ Million)

10.2.2.1       Canada Children Audiobook Market Breakdown, By Genre

10.2.2.2       Canada Children Audiobook Market Breakdown, By Type

10.2.2.3       Canada Children Audiobook Market Breakdown, By Age Group

10.2.3     Mexico Children Audiobook Market, Revenue and Forecast to 2028 (US$ Million)

10.2.3.1       Mexico Children Audiobook Market Breakdown, By Genre

10.2.3.2       Mexico Children Audiobook Market Breakdown, By Type

10.2.3.3       Mexico Children Audiobook Market Breakdown, By Age Group

11.        North America Children Audiobook Market - COVID-19 Impact Analysis

11.1      Overview

12.        Children Audiobook Market - Industry Landscape

12.1      Overview

12.2      Market Initiative

12.3      New Product Development

13.        Company Profiles

13.1      Amazon.com Inc

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Macmillan Holdings LLC

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Deyan Audio Services Inc

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Google LLC

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      Blackstone Audio Inc

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      Naxos AudioBooks (UK) Ltd

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7      HarperCollins Publishers LLC

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8      Simon & Schuster Inc

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9      Oasis Family Media LLC

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10   Dreamscape Media LLC

13.10.1  Key Facts

13.10.2  Business Description

13.10.3  Products and Services

13.10.4  Financial Overview

13.10.5  SWOT Analysis

13.10.6  Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Glossary

 

LIST OF TABLES

Table 1.             North America Children Audiobook Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             US Children Audiobook Market, Revenue and Forecast to 2028 – By Genre (US$ Million)

Table 3.             US Children Audiobook Market, Revenue and Forecast to 2028 – By Type (US$ Million)

Table 4.             US Children Audiobook Market, Revenue and Forecast to 2028 – By Age Group (US$ Million)

Table 5.             Canada Children Audiobook Market, Revenue and Forecast to 2028 – By Genre (US$ Million)

Table 6.             Canada Children Audiobook Market, Revenue and Forecast to 2028 – By Type (US$ Million)

Table 7.             Canada Children Audiobook Market, Revenue and Forecast to 2028 – By Age Group (US$ Million)

Table 8.             Mexico Children Audiobook Market, Revenue and Forecast to 2028 – By Genre (US$ Million)

Table 9.             Mexico Children Audiobook Market, Revenue and Forecast to 2028 – By Type (US$ Million)

Table 10.          Mexico Children Audiobook Market, Revenue and Forecast to 2028 – By Age Group (US$ Million)

Table 11.          Glossary of Terms, North America Children Audiobook Market

 

 

LIST OF FIGURES

Figure 1.           North America Children Audiobook Market Segmentation

Figure 2.           North America Children Audiobook Market Overview

Figure 3.           North America Children Audiobook Market, By Genre

Figure 4.           North America Children Audiobook Market, By Type

Figure 5.           North America Children Audiobook Market, By Age Group

Figure 6.           North America Children Audiobook Market, By Country

Figure 7.           North America – PEST Analysis

Figure 8.           North America Children Audiobook Market Ecosystem Analysis

Figure 9.           Expert Opinion

Figure 10.        North America Children Audiobook Market Impact Analysis of Drivers and Restraints

Figure 11.        North America Children Audiobook Market, Forecast and Analysis (US$ Mn)

Figure 12.        Market Positioning- Top Five Players

Figure 13.        North America Children Audiobook Market Revenue Share, by Genre (2021 and 2028)

Figure 14.        Action and Adventure: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        Education and Learning: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16.        Fairy Tales and Myths: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Others: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        North America Children Audiobook Market, By Type (2021 and 2028)

Figure 19.        One-Time Download: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        Subscription-Based Model : North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        North America Children Audiobook Market, By Age Group (2021 and 2028)

Figure 22.        0-5 Years: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        6-8 Years: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        9 Years and Above: North America Children Audiobook Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25.        North America Children Audiobook Market Revenue Share, By Country (2021 and 2028)

Figure 26.        US Children Audiobook Market, Revenue and Forecast To 2028 (US$ Million)

Figure 27.        Canada Children Audiobook Market, Revenue and Forecast To 2028 (US$ Million)

Figure 28.        Mexico Children Audiobook Market, Revenue and Forecast To 2028 (US$ Million)

Figure 29.        Impact of COVID-19 Pandemic in North America Country Markets

The List of Companies - North America Children Audiobooks Market

  1. Amazon.com Inc
  2. Macmillan Holdings LLC
  3. Deyan Audio Services Inc.
  4. Google LLC
  5. Blackstone Audio Inc.
  6. Naxos AudioBooks (UK) Ltd.
  7. HarperCollins Publishers LLC
  8. Simon & Schuster Inc.
  9. Oasis Family Media LLC
  10. Dreamscape Media LLC
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America children audiobooks market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the North America children audiobooks market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth regional market trends and outlook coupled with the factors driving the market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
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