North America Augmented Reality and Virtual Reality Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Technology (Augmented Reality and Virtual Reality), Component (Semiconductor Components, Sensors, and Others), and End-user Industry (Entertainment, Educational, Industrial, Medical, Real Estate & Architecture, Retail, Aerospace & Defense, and Others)
The augmented reality and virtual reality market in North America is expected to grow from US$ 11,623.09 million in 2021 to US$ 100,109.48 million by 2028; it is estimated to register a CAGR of 36.0% from 2021 to 2028.
A few investments were made in the AR and VR technologies. For instance, as per an article published by Tech Crunch, Niantic, a San Francisco-based developer of augmented reality platforms, closed a deal of US$ 300 million in November 2021 to build the real-world metaverse. Similarly, according to an article published by Crunchbase, Magic Leap, a Florida-based wearable tech maker, raised a total of US$ 500 million in October 2021. Such rising investments in AR and VR technologies are likely to create future growth opportunities for the augmented reality and virtual reality market players, which is further anticipated to drive the market in North America.
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North America Augmented Reality and Virtual Reality Market Segmentation
The North America augmented reality and virtual reality market is segmented into technology, component, end-user industry, and country. Based on technology, the North America augmented reality and virtual reality market is bifurcated into augmented reality and virtual reality. In 2020, the augmented reality segment held the largest share of the North America augmented reality and virtual reality market. Based on components, the market is segmented into sensors, semiconductor components, and others. In 2020, the semiconductor components segment held the largest share of the North America augmented reality and virtual reality market. Based on end-user industry, the market is segmented into entertainment, educational, industrial, medical, real estate & architecture, retail, aerospace & defense, and others. In 2020, the entertainment segment held the largest share of the North America augmented reality and virtual reality market. Similarly, based on country, the North America augmented reality and virtual reality market is segmented into the US, Canada, and Mexico. The US held a substantial share of the market in 2020. EON Reality; Google LLC; Immersive Gaze; Innovega Inc.; Vuzix Corporation; YeppAR; and Zugara, Inc. are among the leading companies in the North America augmented reality and virtual reality market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Augmented Reality and Virtual Reality Market – By Technology
1.3.2 North America Augmented Reality and Virtual Reality Market – By Component
1.3.3 North America Augmented Reality and Virtual Reality Market – By End-user Industry
1.3.4 North America Augmented Reality and Virtual Reality Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Augmented Reality and Virtual Reality Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Augmented Reality and Virtual Reality Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Use of Virtual Reality to Offer Better Customer Experience in Online Retail
5.1.2 Immersive Learning Experience with VR, AR, and Gamification
5.2 Market Restraints
5.2.1 Security and Privacy Issues
5.3 Market Opportunities
5.3.1 Investments in AR and VR Technologies
5.4 Future Trends
5.4.1 Transformation of Travel Sector with AR & VR
5.5 Impact Analysis of Drivers and Restraints
6. Augmented Reality and Virtual Reality Market – North America Market Analysis
6.1 North America Augmented Reality and Virtual Reality Market Overview
6.2 North America Augmented Reality and Virtual Reality Market Forecast and Analysis
7. North America Augmented Reality and Virtual Reality Market– By Technology
7.1 Overview
7.2 North America Augmented Reality and Virtual Reality, by Technology (2020 and 2028)
7.3 Augmented Reality
7.3.1 Overview
7.3.2 Augmented Reality: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Virtual Reality
7.4.1 Overview
7.4.2 Virtual Reality: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Augmented Reality and Virtual Reality Market – By Component
8.1 Overview
8.2 North America Augmented Reality and Virtual Reality, by Component (2020 and 2028)
8.3 Semiconductor Components
8.3.1 Overview
8.3.2 Semiconductor Components: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Sensors
8.4.1 Overview
8.4.2 Sensors: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Augmented Reality and Virtual Reality Market – By End-user Industry
9.1 Overview
9.2 North America Augmented Reality and Virtual Reality, by End-user Industry (2020 and 2028)
9.3 Entertainment
9.3.1 Overview
9.3.2 Entertainment: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Educational
9.4.1 Overview
9.4.2 Educational: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Industrial
9.5.1 Overview
9.5.2 Industrial: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Medical
9.6.1 Overview
9.6.2 Medical: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Real Estate and Architecture
9.7.1 Overview
9.7.2 Real Estate and Architecture: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.8 Retail
9.8.1 Overview
9.8.2 Retail: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.9 Aerospace and Defense
9.9.1 Overview
9.9.2 Aerospace and Defense: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
9.10 Others
9.10.1 Overview
9.10.2 Others: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Augmented Reality and Virtual Reality Market – Country Analysis
10.1 Overview
10.1.1 North America Augmented Reality and Virtual Reality Market Breakdown, by Country
10.1.1.1 US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028
10.1.1.1.1 US Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.1.2 US Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.1.3 US Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.2 Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028
10.1.1.2.1 Canada Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.2.2 Canada Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.2.3 Canada Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
10.1.1.3 Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028
10.1.1.3.1 Mexico Augmented Reality and Virtual Reality Market Breakdown, By Technology
10.1.1.3.2 Mexico Augmented Reality and Virtual Reality Market Breakdown, By Component
10.1.1.3.3 Mexico Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry
11. North America Augmented Reality and Virtual Reality Market - Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Development
12. Company Profiles
12.1 Immersive Gaze
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Google LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 EON Reality.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Vuzix Corporation
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Innovega Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 YeppAR
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Zugara, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. North America Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Country (US$ million)
Table 3. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 4. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 5. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 6. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 7. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 8. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 9. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)
Table 10. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)
Table 11. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)
Table 12. Glossary of Terms, North America Augmented Reality and Virtual Reality Market
LIST OF FIGURES
Figure 1. North America Augmented Reality and Virtual Reality Market Segmentation
Figure 2. North America Augmented Reality and Virtual Reality Market Segmentation - Country
Figure 3. North America Augmented Reality and Virtual Reality Market Overview
Figure 4. North America Augmented Reality and Virtual Reality Market, By Technology
Figure 5. North America Augmented Reality and Virtual Reality Market, By Component
Figure 6. North America Augmented Reality and Virtual Reality Market, By End-user Industry
Figure 7. North America Augmented Reality and Virtual Reality Market, By Country
Figure 8. North America PEST Analysis
Figure 9. North America Augmented Reality and Virtual Reality Market Ecosystem Analysis
Figure 10. Expert Opinion
Figure 11. North America Augmented Reality and Virtual Reality Market: Impact Analysis of Drivers and Restraints
Figure 12. North America Augmented Reality and Virtual Reality Market, Forecast and Analysis (US$ Mn)
Figure 13. North America Augmented Reality and Virtual Reality Market Revenue Share, by Technology (2020 and 2028)
Figure 14. Augmented Reality: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Virtual Reality: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America Augmented Reality and Virtual Reality Market Revenue Share, by Component (2020 and 2028)
Figure 17. Semiconductor Components: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Sensors: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Augmented Reality and Virtual Reality Market Revenue Share, by End-user Industry (2020 and 2028)
Figure 21. Entertainment: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Educational: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Industrial: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Medical: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Real Estate and Architecture: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Retail: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Aerospace and Defense: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Others: North America Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America Augmented Reality and Virtual Reality Market, by key Country Revenue (2020) (US$ million)
Figure 30. North America Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)
Figure 31. US Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 32. Canada Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
Figure 33. Mexico Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)
- EON Reality
- Google LLC
- Immersive Gaze
- Innovega Inc.
- Vuzix Corporation
- YeppAR
- Zugara, Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Augmented Reality and Virtual Reality Market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America Augmented Reality and Virtual Reality Market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the Augmented Reality and Virtual Reality Market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution