Nordic Veterinary Imaging Market Outlook (2022-2033)

Increasing focus on companion animal health and welfare

The veterinary imaging market throughout the Nordic region is being driven by a surge of interest from pet owners in the welfare and health of their companion animals. There has been a shift in the way that most pet owners care for their pets, and they are emphasizing preventive care, early identification of conditions, and long-term health monitoring for their pets more than ever.

As a result, veterinary clinics have begun to utilize diagnostic imaging tools, including X-ray, ultrasound, and CT scans, as part of their standard practice; thus allowing for proper evaluations, the development of effective treatment strategies, and increased accuracy when monitoring chronic conditions in pet patients.

In response to the increase within veterinary practices for high-quality care, veterinary clinics are investing in new equipment, staff training, and building renovations. The routine use of imaging services results in early identification of disease, development of effective treatment strategies, and reduced time between the beginning of care and the recovery of the patient.

As the focus of veterinarians continues to be on the health and welfare of companion animals within the Nordic region, there will be continued demand and growth within the veterinary imaging market.

The growth in demand for diagnostic imaging will also continue due to the increase in animals suffering from both chronic and complex illnesses. Veterinary clinics that utilize advanced imaging technologies will have a substantial advantage over those who do not and will be able to provide high standards of care while managing a variety of patients. The commitment of veterinarians in the Nordic region to providing the best possible care for companion animals, will result in increased growth in the veterinary imaging market, as well as demonstrate the critical role that imaging technologies play within modern veterinary care.

Expanding adoption of advanced diagnostic technologies

Diagnostics using advanced diagnostic imaging technologies are changing how veterinary practices operate and conduct imaging procedures across the Nordic Region. The ability to diagnose animals accurately has improved due to the use of digital radiography, ultrasound, and CT imaging in practice. The number of available methods for diagnosing and treating patients has been expanded, while the overall quality of care provided to animals has improved through the use of modern technology and the ability to detect diseases at an earlier stage, track disease progression, and use more comprehensive approaches to providing care for complex cases.

With the ability to perform diagnostic imaging anywhere, regardless of location, the demand for portable imaging systems has increased. This flexibility has allowed practitioners to provide timely veterinary care, whether within the confines of their practice or at farms and remote locations, and has greatly increased the ability of practitioners to deliver comprehensive services to clients who may not typically have access to veterinary services. As a result, veterinary clinics and hospitals throughout the Nordic Region are being modernized to embrace technology and integrate it into daily operations.

Multiple advances have also been made with digital tools including the use of AI-assisted image interpretation, teleconsultation platforms, and software to analyze patient data and images, all of which enhance the overall quality of diagnostics and imaging services offered by veterinarians. Integration of these advanced diagnostic imaging technologies with various digital solutions has allowed veterinarians throughout the Nordic Region to provide quality veterinary care in a more efficient and technological manner. The ongoing implementation and expansion of these technologies and solutions continue to contribute to the growth of the overall veterinary imaging marketplace throughout the Nordic region.

The "Nordic Veterinary Imaging Market Size and Forecast (2022–2033)" report provides a detailed analysis of the market covering below areas:

• Nordic Veterinary Imaging Market size and forecast at regional and country levels for all segments covered under the scope
• Nordic Veterinary Imaging Market trends, as well as drivers, restraints, and opportunities
• Nordic Veterinary Imaging Market analysis covering key trends, regional framework, major players, regulations, and recent developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Nordic Veterinary Imaging Market
• Detailed company profiles, including SWOT analysis

The geographical scope of the Nordic Veterinary Imaging Market report is divided into Sweden, Denmark, Norway, and Finland. Sweden held the largest share in 2025.

The Nordic veterinary imaging sector has a highly developed and well-established infrastructure in which Sweden holds the largest market share. This is due in part to Sweden's advanced veterinary infrastructure; large numbers of companion animals, livestock and horses; and a highly developed livestock and horse sector. Large numbers of urban veterinary clinics offering high-quality imaging modalities such as digital x-rays, CT scans, and high-quality ultrasound for the purposes of preventative care/surgery planning and monitoring the health of herds are located in urban areas like Stockholm or Gothenburg (continual use of these technologies has also helped to increase the number of veterinary specialists involved in small animal practice). Initiatives led by the Swedish government to promote animal welfare, improve livestock productivity, and encourage the use of preventative veterinary care have also contributed to Sweden's position as the leader of the Nordic veterinary imaging market. Professional veterinary societies in Sweden are well-established and assist with the training, transfer of technology, and acceptance of advanced diagnostic tools. Denmark is a key player in the Nordic market, with significant penetration of digital radiography and ultrasound. Urban companion animal clinics and commercial livestock producers in Denmark have a high level of acceptance of both ultrasound and digital x-ray. Many veterinary facilities are looking to implement portable, durable imaging systems for field applications (as many farms raise dairy or swine), whereas urban clinics are increasingly using higher-end imaging modalities for specialty diagnostics. Norway has a mature veterinary imaging market, with urban companion animal clinics using high-resolution ultrasound and CT technologies, while portable imaging systems are increasingly used in rural areas for the management of livestock and horses. Adoption rates are driven by preventive care programs and government-sponsored livestock health initiatives. Although Finland has a comparatively smaller veterinary imaging market than its Scandinavian neighbors, it is experiencing rapid growth (particularly for those modalities used in equine practice) because of high levels of demand for veterinary imaging services by clients of veterinarians in Finland.

• The report includes qualitative and quantitative data in the Nordic Veterinary Imaging Market across product type, animal type, end user and geography.
• The report starts with the key takeaways (chapter 2), highlighting key trends and outlook of the Nordic Veterinary Imaging Market.
• Chapter 3 focuses on the research methodology of the study.
• Chapter 4 includes ecosystem analysis.
• Chapter 5 highlights the major industry dynamics in the Nordic Veterinary Imaging Market, including factors that are driving the market, prevailing deterrents, potential opportunities, as well as future trends. Impact analysis of these drivers and restraints is also covered in this section.
• Chapter 6 discusses the Nordic Veterinary Imaging Market scenario, in terms of historical market revenues, and forecast till the year 2033.
• Chapters 7 to 10 cover Nordic Veterinary Imaging Market segments by product type, animal type, end user, and geography across Sweden, Denmark, Norway, and Finland. They cover the market revenue, forecast, and factors driving the market.
• Chapter 11 describes the competitive analysis along with the heat map analysis for the key players operating in the market.
• Chapter 12 describes the industry landscape analysis. It provides detailed descriptions of business activities such as market initiatives, new developments, mergers, and joint ventures globally, along with a competitive landscape.
• Chapter 13 provides detailed profiles of the major companies operating in the Nordic Veterinary Imaging Market. Companies have been profiled on the basis of their key facts, business descriptions, products, financial overview, SWOT analysis, and key developments.
• Chapter 14, i.e., the appendix, is inclusive of a brief overview of the company, a list of abbreviations, and a disclaimer.

The Nordic Veterinary Imaging Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the Nordic veterinary imaging market are:

• In June 2024, IMV Technologies Group announced that it acquired Medivet Scandinavian AB, a Sweden‑based veterinary imaging company known for products such as the Medivet Equine Radiological System (MERS) X‑ray equipment and DR X‑ray imaging systems; this expanded IMV’s companion animal imaging portfolio and strengthened its presence across the Nordic veterinary imaging market.
• In February 2026, Hallmarq Veterinary Imaging and OR Technology announced that they joined forces under backing from NORD Holding to build a global multimodality imaging group, combining Hallmarq’s advanced MRI and CT systems (including standing equine MRI, small animal 1.5T MRI, and Vision CT) with OR Technology’s digital X‑ray and ultrasound solutions — setting the stage for expanded international and Nordic‑region market reach.