Middle East and Africa Prepared Flour Mixes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Category (Gluten-Free and Conventional), and Application (Breads, Cakes and Others)
Market Introduction
The Middle East and Africa prepared flour mixes market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Consumers’ eating pattern have been drastically changed due to the rising westernization. The demand for prepared flour mixes is driven by various factors, such as increasing consumer preference for high fiber, gluten-free, whole grain, and healthy/fortified bread and other bakery products. With rising uptake of healthy lifestyle, these products have gained significant popularity among consumers. Initially, prepared flour mixes were primarily used in making bread and cakes but the gradual upswing in the product demand has widened their application scope. These flour mixes are now used in pastry, muffins, donuts, cookies, biscuits, and others, which are widely consumed across the region. Besides, increasing health concerns and a surge in the geriatric population have encouraged consumers to opt for healthier food substitutes, such as value-added baked goods. This change in consumer inclination toward ready-to-eat food products has fueled the demand for bread and cakes, thus positively influencing the growth of the prepared flour mixes market. Prepared flour mixes comprise ingredients that help in calorie reduction and offer additional nutrients, such as vital fats, vitamins, and carbohydrates. Various prepared flour mixes, such as batter mixes, pastry mixes, and bread mixes, are extensively used for frying as they help in quick and crispy browning. The widening application scope of prepared flour mixes is aiding the market growth substantially.
In the MEA, South Africa, Iraq, and Israel are among the major countries with a high number of COVID-19 confirmed cases and deaths. According to the International Finance Corporation, the COVID-19 pandemic has a severe impact on the economy of the Middle East & Africa, which has led to a decline in oil production, tourism, and remittances. South Africa has the highest number of COVID-19 cases in the Middle East and Africa, followed by the UAE and Saudi Arabia. Due to lockdown in the Middle East and African countries, various food and beverages companies remained closed, which reduced the sale of various products and negatively impacted the prepared flour mixes market in the region.
Market Overview and Dynamics
The prepared flour mixes market in Middle East and Africa is expected to grow from US$ 2,845.68 million in 2021 to US$ 4,178.03 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028. Various bakery products, such as rolls, bread, buns, cookies, wafers, cakes, biscuits, and crackers, are staple foods of a majority of the populace in the region. The countries in these regions are also known to have the highest number of gluten-intolerant populations. The populace in these regions is shifting to gluten-free dietary lifestyles on a large scale. Gluten is a protein that is majorly found in four grains, namely, rye, wheat, barley, and triticale (crossbreed). Its main purpose is to offer elasticity to the dough, which is further utilized to produce a product line by imparting a chewy texture and maintaining its shape. However, this protein is not suitable for every consumer, resulting in several health-related issues. Therefore, companies are focusing on manufacturing and marketing a line of gluten-free products, as they witness a demand for it from consumers suffering from gluten-intolerance. The increasing consumer inclination toward gluten-free bakery products, such as cakes, bread, and pastries, on account of mounting health concerns, is likely to drive the prepared flour mix market's growth over the forecast period. These products help prevent various diseases, including heart diseases, obesity, cancer, and metabolic syndromes. Consequently, the rise in demand for gluten-free products and new product launches by several organizations are expected to drive the growth of the prepared flour mixes market in the near future.
Key Market Segments
Based on category, the conventional segment accounted for the largest share of the Middle East and Africa prepared flour mixes market in 2020. Based on application, the breads segment accounted for the largest share of the Middle East and Africa prepared flour mixes market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Middle East and Africa prepared flour mixes market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include AB Mauri; Puratos; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; Kerry Group; Swiss Bake Ingredients Pvt. Ltd.; Nitto-Fuji International Vietnam Co. Ltd.; and Allied Pinnacle.
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Middle East and Africa Prepared Flour Mixes Market Segmentation
Middle East and Africa Prepared Flour Mixes Market – By Category
- Gluten-Free
- Conventional
Middle East and Africa Prepared Flour Mixes Market – By Application
- Breads
- Cakes
- Others
Middle East and Africa Prepared Flour Mixes Market – By Country
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle East and Africa
Middle East and Africa Prepared Flour Mixes Market – Company Profiles
- AB Mauri
- Puratos
- Lesaffre
- Archer Daniels Midland Company
- General Mills, Inc.
- Kerry Group
- Swiss Bake Ingredients Pvt. Ltd.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Middle East and Africa Prepared Flour Mixes Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Buyers
4.2.2 Bargaining Power of Suppliers
4.2.3 Threat of Substitutes
4.2.4 Threat of New Entrants
4.2.5 Competitive Rivalry
4.3 Value Chain Analysis
4.3.1 Raw Material
4.3.2 Manufacturing/Processing
4.3.3 Packaging
4.4 Expert Opinion
5. Prepared Flour Mixes Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Widescale Application Scope
5.1.2 Development in the Bakery Industry
5.2 Market Restraints
5.2.1 Rapid Change in Raw Material Prices
5.3 Market Opportunities
5.3.1 Fortification of Prepared Flour Mixes
5.4 Future Trends
5.4.1 Heightening Demand for Gluten-free Products
5.5 Impact Analysis
6. Prepared Flour Mixes Market– Middle East and Africa Analysis
6.1 Prepared Flour Mixes Market Overview
6.2 Prepared Flour Mixes Market –Revenue and Forecast To 2028 (US$ Million)
7. Middle East and Africa Prepared Flour Mixes Market Analysis – By Category
7.1 Overview
7.2 Prepared Flour Mixes Market, By Category (2020 and 2028)
7.3 Gluten Free
7.3.1 Overview
7.3.2 Gluten Free: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Conventional
7.4.1 Overview
7.4.2 Conventional: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8. Middle East and Africa Prepared Flour Mixes Market Analysis – By Application
8.1 Overview
8.2 Prepared Flour Mixes Market, By Application (2020 and 2028)
8.3 Breads
8.3.1 Overview
8.3.2 Breads: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Cakes
8.4.1 Overview
8.4.2 Cakes: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9. Middle East and Africa Prepared Flour Mixes Market Country Analysis
9.1 Middle East and Africa: Prepared Flour Mixes Market
9.1.1 Middle East and Africa: Prepared Flour Mixes Market, by Key Country
9.1.1.1 South Africa: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 South Africa: Prepared Flour Mixes Market, by Category
9.1.1.1.2 South Africa: Prepared Flour Mixes Market, by Application
9.1.1.2 Saudi Arabia: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Saudi Arabia: Prepared Flour Mixes Market, by Category
9.1.1.2.2 Saudi Arabia Prepared Flour Mixes Market, by Application
9.1.1.3 UAE: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 UAE: Prepared Flour Mixes Market, by Category
9.1.1.3.2 UAE Prepared Flour Mixes Market, by Application
9.1.1.4 Rest of the Middle East and Africa: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of the Middle East and Africa: Prepared Flour Mixes Market, by Category
9.1.1.4.2 Rest of the Middle East and Africa: Prepared Flour Mixes Market, by Application
10. Overview- Impact of Coronavirus Outbreak on Middle East and Africa Prepared Flour Mixes Market
10.1 Overview
10.2 Impact of COVID-19 on Prepared Flour Mixes Market
10.3 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Product launch
11.3 Mergers & acquisition
11.4 Partnership
12. Company Profiles
12.1 AB Mauri
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Puratos
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Lesaffre
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Archer Daniels Midland Company
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 General Mills, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Kerry Group
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Swiss Bake Ingredients Pvt. Ltd.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Middle East and Africa: Prepared Flour Mixes Market –Revenue and Forecast To 2028 (US$ Million)
Table 2. South Africa: Prepared Flour Mixes Market, by Category – Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa: Prepared Flour Mixes Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia: Prepared Flour Mixes Market, by Category – Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia Prepared Flour Mixes Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 6. UAE: Prepared Flour Mixes Market, by Category – Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE Prepared Flour Mixes Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of the Middle East and Africa: Prepared Flour Mixes Market, by Category – Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of the Middle East and Africa: Prepared Flour Mixes Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. Prepared Flour Mixes Market Segmentation
Figure 2. Prepared Flour Mixes Market Segmentation – By Country
Figure 3. Middle East and Africa Prepared Flour Mixes Market Overview
Figure 4. Conventional Segment Held Largest Share of Middle East and Africa Prepared Flour Mixes Market
Figure 5. Rest of MEA Held Largest Share of Middle East and Africa Prepared Flour Mixes Market
Figure 6. Middle East and Africa Prepared Flour Mixes Market, Industry Landscape
Figure 7. Porter ‘s Five Forces Analysis for Prepared Flour Mixes Market
Figure 8. Value Chain Analysis: Prepared Flour Mixes Market
Figure 9. Expert Opinion
Figure 10. Agricultural Commodity Prices for Wheat, Barley, and Sugar (US$/kg), 2017-2021
Figure 11. Prepared Flour Mixes Market Impact Analysis of Drivers and Restraints
Figure 12. Middle East and Africa: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 13. Prepared Flour Mixes Market Revenue Share, By Category (2020 and 2028)
Figure 14. Gluten Free: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 15. Conventional: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 16. Prepared Flour Mixes Market Revenue Share, By Application (2020 and 2028)
Figure 17. Breads: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 18. Cakes: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 19. Others: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million)
Figure 20. Middle East and Africa: Prepared Flour Mixes Market, by Key Country – Revenue (2020) (US$ Million)
Figure 21. Middle East and Africa: Prepared Flour Mixes Market Revenue Share, by Key Country (2020 and 2028)
Figure 22. South Africa: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
Figure 23. Saudi Arabia: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
Figure 24. UAE: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
Figure 25. Rest of the Middle East and Africa: Prepared Flour Mixes Market –Revenue and Forecast to 2028 (US$ Million)
Figure 26. Impact of COVID-19 Pandemic on Prepared Flour Mixes Market in the Middle East & Africa
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- AB Mauri
- Puratos
- Lesaffre
- Archer Daniels Midland Company
- General Mills, Inc.
- Kerry Group
- Swiss Bake Ingredients Pvt. Ltd.
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