Middle East and Africa Music Streaming Market

Market Introduction

The scope of the digital music streaming websites is taking over the musical scenario. Owing to the availability of cloud technology, regional music offerings, increased smartphone adoption, advanced streaming applications, and lesser cost of data are some of the major aspects transforming the entire landscape of music streaming. Spotify, Apple music, Amazon music unlimited, and YouTube music are some of the prominent online music streaming services prevailing in the MEA market. Consistent increase in on-demand streaming and availability of regional content on digital platforms will help the MEA market to further grow and provide growth opportunities to the providers prevailing in the MEA music streaming market. On the contrary, due to the availability of pirated channels and free music platforms, the number of subscribers might decline and can negatively impact on the MEA music streaming market. Furthermore, many music streaming service providers offer an unpaid trial period to gain traction of more individuals. Additionally, to remain competitive in the MEA market, timely updates and advancements are made in the digital music platform by the music streaming service providers to sustain in the market. Factors like rising popularity of digital music streaming websites and surge in number of music subscribers are expected to create a significant demand for music streaming in the coming years, which is further anticipated to drive the MEA music streaming market. Furthermore, in case of COVID-19, Saudi Arabia has the most significant COVID-19 cases in the MEA region and is followed by South Africa and the UAE, among others. UAE was the first country in the MEA to report a confirmed case of coronavirus. The COVID-19 pandemic would have significant effects on MEA economies, but the music streaming service providers are significantly witnessing the demand from consumers. Online entertainment is one of the bright spots in business during the outbreak of the COVID-19 pandemic in the MEA region. Tencent Holdings Ltd. is planning to launch its paid music app Joox to some of Africa’s populous countries after the streaming service proved a hit in Southeast Asia.

Market Overview and Dynamics

The music streaming market in MEA is expected to grow from US$ 1536.4 million in 2019 to US$ 3228.5 million by 2027; it is estimated to grow at a CAGR of 9.5 % from 2020 to 2027.Availability of regional music is expected to increase the music streaming market across MEA. Along with the introduction of digital and cloud system, the scope of music streaming platforms and on-demand streaming has flourished with user inflow. Continuous technological developments are taking place across the MEA with an aim to cater music subscribers in a better manner. The subscription model is creating a significant impact on the development of MEA music streaming market. The music streaming service providers are offering region-specific original music to gain attention of customers and to multiply the number of subscriptions. With booming penetration of music streaming in tier 2 and 3 cities in emerging economies in MEA, the need to have regional content is flourishing. As the music streaming services are accessible on various platforms for cross-device access, the scope of on-demand streaming is anticipated to benefit various companies. The increasing adoption of on-demand streaming will encourage the music streaming service providers to offer an option of regional content.  Availability of regional music is expected to create significant demand of music streaming, which will drive the MEA music streaming market.

Key Market Segments

In terms of content type, the audio streaming segment accounted for the largest share of MEA music streaming market in 2019. In terms of streaming type, the on – demand streaming segment held a larger market share of the MEA music streaming market in 2019. Further, the individual segment held a larger share of the market based on end user in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the music streaming market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Amazon.com, Inc.; Apple, Inc.; Google LLC; Joox; Spotify Technology S.A.

Reasons to buy report

• To understand the MEA music streaming market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA music streaming market
• Efficiently plan M&A and partnership deals in MEA music streaming market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA music streaming market.
• Obtain market revenue forecast for market by various segments from 2020-2027 in MEA region.

MEA Music Streaming Market Segmentation

By Content Type

• Audio Streaming
• Video Streaming

By Streaming Type

• Live Streaming
• On – Demand Streaming

By End User

• Commercial
• Individual

By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of MEA

Company Profiles

• Amazon.com, Inc.
• Apple, Inc.
• Google LLC
• Joox
• Spotify Technology S.A.

Middle East and Africa Music Streaming Market Strategic Insights

Middle East and Africa Music Streaming Market Segmentation Analysis

Middle East and Africa Music Streaming Market Report Highlights

Middle East and Africa Music Streaming Report Scope

Middle East and Africa Music Streaming Market Country and Regional Insights