Middle East & Africa Direct-to-Consumer Genetic Testing Market Forecast to 2030 - Regional Analysis - by Test Type (Ancestry Testing, Predictive Testing, Nutrigenomics Testing, Carrier Testing, and Others), Technology (Whole Genome Sequencing, Single Nucleotide Polymorphism Chips, Targeted Analysis, and Others), and Distribution Channel (Online and Offline)
The Middle East & Africa direct-to-consumer genetic testing market was valued at US$ 47.58 million in 2022 and is expected to reach US$ 166.21 million by 2030; it is estimated to grow at a CAGR of 16.9% from 2022 to 2030.
Growing Interest in Pharmacogenetics and Increasing Adoption of Telehealth Fuels the Middle East & Africa Direct-to-Consumer Genetic Testing Market
The direct-to-consumer genetic testing market will benefit from the increasing popularity of the pharmacogenetics field. A well-known application of gene-based personalization is pharmacogenetics, where genetic variations determine the selection of drug therapy that supports a company's growth. A comprehensive characterization of the genetic component underlying many complex diseases, traits, and drug responses has been enabled with the help of recent technological advances. This information has made genetic testing available more extensively in healthcare and can be used to assess the risk of inherited diseases and predict response to medications. Such tests can reduce drug-related adverse events, thereby increasing the effectiveness of drugs by the means of assessing the sensitivity of a person toward a particular drug. Pharmacogenetic testing is an interesting aspect for DTC companies because test results are actionable once a relevant drug is prescribed, which may be at the time of testing or many years later. Pharmacogenetic testing is one of the primary genetic testing services of DTC-GT companies. Pharmacogenetic testing reveals genetic variations associated with drug efficacy and responses. Therefore, most people are interested in finding out the function of their genome concerning their medication intake. DTC genetic testing companies such as 23andMe allow consumers to directly access their genetic information through an online service without the involvement of medical professionals.
A new model of DTC telemedicine is becoming increasingly popular. Patients select their clinical problem on a DTC company's website or mobile phone application and submit a medical intake form online. A doctor reviews this information and may or may not contact the patient for further information. While COVID-19 testing has contributed to the rapid expansion of the direct-to-consumer diagnostic testing (DTC) market, DTC goes far beyond COVID-19 testing. This rapid transition to a digital workflow includes every step, from sample collection to analysis and archiving final results. Therefore, owing to the revolutionary technologies growing interest in pharmacogenetics, and rising adoption of telehealth, DTC genetic testing is becoming convenient, accessible, and effective, which is expected to boost the market growth in future.
Middle East & Africa Direct-to-Consumer Genetic Testing Market Overview
The Middle East & Africa direct-to-consumer genetic testing market is segmented into the UAE, South Africa, Saudi Arabia, and the Rest of Middle East & Africa. The market for direct-to-consumer genetic testing is estimated to have several growth opportunities during the forecast period due to awareness of neurological disorders and neurological services and facilities. In addition, the market is also expected to grow due to the increasing incidences of cancer across the region.
Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Direct-to-Consumer Genetic Testing Market Segmentation
The Middle East & Africa direct-to-consumer genetic testing market is segmented into test type, technology, distribution channel, and country.
Based on test type, the Middle East & Africa direct-to-consumer genetic testing market is segmented into ancestry testing, predictive testing, nutrigenomics testing, carrier testing, and others. The ancestry testing market segment held the largest share in 2022.
In terms of technology, the Middle East & Africa direct-to-consumer genetic testing market is categorized into whole genome sequencing, single nucleotide polymorphism chips, targeted analysis, and others. The single nucleotide polymorphism chips segment held the largest share in 2022.
Based on distribution channel, the Middle East & Africa direct-to-consumer genetic testing market is bifurcated into online , and offline. The online segment held a larger share in 2022.
Based on country, the Middle East & Africa direct-to-consumer genetic testing market is segmented Saudi Arabia, South Africa, the UAE, and the Rest of Middle East and Africa. Saudi Arabia dominated the Middle East & Africa direct-to-consumer genetic testing market in 2022.
Ancestry Genomics Inc, Living DNA Ltd, 23andMe Inc, and Genetic Technologies Ltd are some of the leading companies operating in the Middle East & Africa direct-to-consumer genetic testing market.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Direct-to-Consumer Genetic Testing Market Landscape
4.1 Overview
5. Middle East & Africa Direct-to-Consumer Genetic Testing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growing Incidence of Genetic Disorders
5.1.2 Increasing Awareness About Potential Benefits of Genetic Testing
5.2 Market Restraints
5.2.1 High Cost and Privacy Concerns Associated With Direct-to-Consumer Genetic Testing
5.3 Market Opportunities
5.3.1 Growing Adoption of Single Nucleotide Polymorphism (SNP) Chips
5.4 Future Trends
5.4.1 Growing Interest in Pharmacogenetics and Increasing Adoption of Telehealth
5.5 Impact Analysis
6. Direct-to-Consumer Genetic Testing Market - Middle East & Africa Market Analysis
6.1 Overview
6.2 Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue (US$ Mn), 2022 - 2030
7. Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 - by Test Type
7.1 Overview
7.2 Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Test Type 2022 & 2030 (%)
7.3 Ancestry Testing
7.3.1 Overview
7.3.2 Ancestry Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Nutrigenomics Testing
7.4.1 Overview
7.4.2 Nutrigenomics Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
7.5 Predictive Testing
7.5.1 Overview
7.5.2 Predictive Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
7.6 Carrier Testing
7.6.1 Overview
7.6.2 Carrier Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 - by Technology
8.1 Overview
8.2 Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Technology 2022 & 2030 (%)
8.3 Whole Genome Sequencing
8.3.1 Overview
8.3.2 Whole Genome Sequencing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Single Nucleotide Polymorphism Chips
8.4.1 Overview
8.4.2 Single Nucleotide Polymorphism Chips: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
8.5 Targeted Analysis
8.5.1 Overview
8.5.2 Targeted Analysis: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 - by Distribution Channel
9.1 Overview
9.2 Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Distribution Channel 2022 & 2030 (%)
9.3 Online Platform
9.3.1 Overview
9.3.2 Online Platform: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
9.4 Offline Platform
9.4.1 Overview
9.4.2 Offline Platform: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 - Country Analysis
10.1 Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Key Country - Revenue (2022) (US$ Million)
10.1.1 Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Country, 2022 & 2030 (%)
10.1.1.1 Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (USD Million)
10.1.1.2 Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.2.1 Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type, 2020-2030 (US$ Million)
10.1.1.2.2 Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology, 2020-2030 (US$ Million)
10.1.1.2.3 Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel, 2020-2030 (US$ Million)
10.1.1.3 South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (USD Million)
10.1.1.4 South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.4.1 South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type, 2020-2030 (US$ Million)
10.1.1.4.2 South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology, 2020-2030 (US$ Million)
10.1.1.4.3 South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel, 2020-2030 (US$ Million)
10.1.1.5 UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (USD Million)
10.1.1.6 UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.6.1 UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type, 2020-2030 (US$ Million)
10.1.1.6.2 UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology, 2020-2030 (US$ Million)
10.1.1.6.3 UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel, 2020-2030 (US$ Million)
10.1.1.7 Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (USD Million)
10.1.1.8 Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.8.1 Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type, 2020-2030 (US$ Million)
10.1.1.8.2 Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology, 2020-2030 (US$ Million)
10.1.1.8.3 Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel, 2020-2030 (US$ Million)
11. Middle East & Africa Direct-to-Consumer Genetic Testing Market-Industry Landscape
11.1 Overview
11.2 Organic Developments
11.2.1 Overview
11.3 Inorganic Developments
11.3.1 Overview
12. Company Profiles
12.1 Ancestry Genomics Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Living DNA Ltd
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 23andMe Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Genetic Technologies Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
13. Appendix
13.1 About Us
13.2 Glossary of Terms
List of Tables
Table 1. Middle East & Africa Direct-to-Consumer Genetic Testing Market Segmentation
Table 2. Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type - Revenue and Forecast to 2030 (US$ Million)
Table 3. Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology - Revenue and Forecast to 2030 (US$ Million)
Table 4. Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 5. South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type - Revenue and Forecast to 2030 (US$ Million)
Table 6. South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology - Revenue and Forecast to 2030 (US$ Million)
Table 7. South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 8. UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type - Revenue and Forecast to 2030 (US$ Million)
Table 9. UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology - Revenue and Forecast to 2030 (US$ Million)
Table 10. UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 11. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Test Type - Revenue and Forecast to 2030 (US$ Million)
Table 12. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Technology - Revenue and Forecast to 2030 (US$ Million)
Table 13. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 14. Organic Developments Done by Companies
Table 15. Inorganic Developments Done by Companies
Table 16. Glossary of Terms, Middle East & Africa Direct-to-Consumer Genetic Testing Market
List of Figures
Figure 1. Middle East & Africa Direct-to-Consumer Genetic Testing Market Segmentation, By Country
Figure 2. Middle East & Africa Direct-to-Consumer Genetic Testing Market: Key Industry Dynamics
Figure 3. Middle East & Africa Direct-to-Consumer Genetic Testing Market: Impact Analysis of Drivers and Restraints
Figure 4. Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue (US$ Mn), 2020 - 2030
Figure 5. Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Test Type 2022 & 2030 (%)
Figure 6. Ancestry Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 7. Nutrigenomics Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 8. Predictive Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Carrier Testing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. Others: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Technology 2022 & 2030 (%)
Figure 12. Whole Genome Sequencing: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Single Nucleotide Polymorphism Chips: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Targeted Analysis: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Others: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 16. Middle East & Africa Direct-to-Consumer Genetic Testing Market Revenue Share, by Distribution Channel 2022 & 2030 (%)
Figure 17. Online Platform: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 18. Offline Platform: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Key Country - Revenue (2022) (US$ Million)
Figure 20. Middle East & Africa Direct-to-Consumer Genetic Testing Market, by Country, 2022 & 2030 (%)
Figure 21. Saudi Arabia: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. South Africa: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. UAE: Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Market - Revenue and Forecast to 2030 (US$ Million)
1. Ancestry Genomics Inc
2. Living DNA Ltd
3. 23andMe Inc
4. Genetic Technologies Ltd
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa direct-to-consumer genetic testing market .
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa direct-to-consumer genetic testing market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.