Europe Ultrasound Market Outlook (2021-2031)

The Europe ultrasound market size is expected to reach US$ 1,906.32 million by 2031 from US$ 1,454.73 million in 2024. The market is estimated to record a CAGR of 4.0% from 2025 to 2031.

Executive Summary and Europe Ultrasound Market Analysis:

Europe is a well-established and leading region in the global ultrasound market. This is due to its strong healthcare system, a high use of diagnostic imaging, and strict regulations. The region's focus on preventive care and early diagnosis has speed up the adoption of advanced ultrasound technologies, especially in cardiology, cancer care, and obstetrics.

Countries like Germany, France, the UK, Italy, and Spain are key to the region's growth. Each country contributes uniquely through various healthcare models and investment priorities. A key reason for growth in Europe is the rising demand for non-invasive diagnostic tools. This is particularly relevant for the aging population, where long-term conditions need to be monitored often. Further, the use of portable and point-of-care ultrasound systems is becoming more popular, supported by clinical guidelines and payment policies. Europe's focus on digital health and leveraging AI for imaging is also enabling new concepts in ultrasound procedures. The region benefits from strong association between universities, medical device makers, and public health groups. 

Europe Ultrasound Market Strategic Insights

Europe Ultrasound Market Segmentation Analysis

Key segments that contributed to the derivation of the ultrasound market analysis are product type, portability, application, and end user.

• By product type, the ultrasound market is segmented into diagnostic ultrasound systems and therapeutic ultrasound systems. The diagnostic ultrasound systems segment dominated the market in 2024.
• By portability, the ultrasound market is segmented into portable/trolley-based devices and handheld devices. The portable/trolley-based devices segment dominated the market in 2024.
• By application, the ultrasound market is segmented into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and other. The general imaging segment dominated the market in 2024.
• By end user, the market is segmented into hospitals, specialty clinics, diagnostics imaging centers, ambulatory surgical centers, and others. The hospitals segment held the largest share of the market in 2024.

Europe Ultrasound Market Outlook

The European ultrasound market is defined by advanced clinical use and a steady move toward more personalized, patient-focused imaging. With the growing shift to outpatient care and minimally invasive diagnostics, ultrasound is increasingly preferred for its safety, speed, and cost-effectiveness. Western Europe is leading adoption of portable and handheld devices, expanding access in primary care and emergency settings.

The demand for 3D and 4D imaging is developing rapidly, particularly in maternal-fetal health and oncology, where real-time visualization and precision are essential. Supportive regulatory environments allow providers to adopt new technologies earlier, while the aging population in the region creates a continued demand in several specialties. Furthermore, impactful investments in AI-enabled imaging and telemedicine are redefining ultrasound workflows, making them more efficient and linked. As healthcare systems are prioritizing earlier detection, patient experience, and smoother healthcare delivery, ultrasound will remain an intrinsic part of the diagnostic workup, with expected growth in hospital and ambulatory care settings.

Europe Ultrasound Market Country Insights

Based on country, the Europe ultrasound market is further segmented into Germany, Italy, France, the U.K., Spain, Belgium, the Netherlands, Luxembourg, Norway, Finland, Denmark, Sweden, Austria, Switzerland, Russia, Romania, Greece, the Czech Republic, Portugal, Ukraine, Poland, Slovakia, and Bulgaria. Germany held the largest share in 2024.

Germany is the major market for ultrasound devices in Europe, supported by a strong healthcare system, demand for diagnostic services, and a focus more on constant innovation. It has a decentralized healthcare system that gives patients broad access to numerous imaging services. Ultrasound is used frequently in cardiology, nephrology, and obstetrics. Hospitals and clinics in Germany are quick to adopt new technologies, including AI-powered imaging and portable ultrasound systems. This reflects a growing shift toward more accurate diagnostics and better workflow efficiency. The country’s aging population and rising cases of chronic illness continue to drive the need for regular imaging. Government programs also promote digital health solutions, helping expand the use of ultrasound. Germany is home to many medical device companies and research centers, which play a key role in developing and testing new ultrasound applications. With its strong foundation and forward-looking approach, Germany sets the pace for ultrasound adoption across Europe.

Europe Ultrasound Market Report Highlights

Europe Ultrasound Market Company Profiles

GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, Canon Inc., Koninklijke Philips N.V., Esaote SPA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Hologic Inc., Trivitron Healthcare, and Samsung Healthcare are among the key players operating in the market. These players adopt strategies such as expansion, product innovation, and mergers and acquisitions to stay competitive in the market and offer innovative products to their consumers.

Europe Ultrasound Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations
• Industry trade journals and other relevant publications
• Government documents, statistical databases, and market reports
• News articles, press releases, and webcasts specific to companies operating in the market

Note: All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights conducts a significant number of primary interviews each year with industry stakeholders and experts to validate and analyze the data and gain valuable insights. These research interviews are designed to:

• Refine findings from secondary research
• Enhance the expertise and market understanding of the analysis team
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects

Primary research is conducted via email interactions and telephone interviews with industry experts across various markets, categories, segments, and sub-segments in different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Europe Ultrasound Market Country and Regional Insights

Europe Ultrasound Key Sources Referred:

• The World Bank World Development Indicators
• World Health Organization (WHO)
• Center for Disease Control and Prevention (CDC)
• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG)
• Radiological Society of North America (RSNA)
• American Institute of Ultrasound in Medicine (AIUM)
• National Institutes of Health (NIH)
• Global Cancer Observatory
• Company website
• Company annual reports
• Company investor presentations