Market Introduction
Probiotic supplements contain mixed cultures of live microorganisms that help improve digestive and immune health. They boost nutrient absorption, which enhances immunity and reduces the risk of chronic diseases and infections. In Europe, the majority of the population is targeting digestive wellness. This factor is driving the Europe probiotic supplements market growth.
Market Overview and Dynamics
The Europe probiotic supplements market value accounted for US$ 1,675.37 million in 2021 and is projected to reach US$ 2,673.96 million by 2028; it is expected to grow at a CAGR of 7.1% from 2022 to 2028. The growing preference for gummy formats of probiotic supplements is expected to drive the market. There is a rising demand for probiotic gummies in Europe as consumers seek health advantages without compromising taste. Gummies infused with probiotics are available in various flavors at affordable prices. Moreover, they are easier to consume than pills. Adult consumers increasingly prefer probiotic supplements in gummy format due to pill fatigue. Moreover, kids prefer gummies over pills, tablets, and capsules, as gummies taste like candies. As the gummy format of probiotic supplements is gaining traction among consumers, manufacturers are developing innovative products with low-sugar, plant-based, gluten-free, and clean-label claims. Moreover, they are launching products with a wide range of flavors that are attracting a large number of consumers. For instance, Wren Laboratories, a UK-based dietary supplements company, launched adult probiotic gummies under its Optibac brand. The product is infused with Bacillus coagulans Unique IS-2 probiotic strain and has added nutrients such as vitamin D, zinc, calcium, and prebiotic FOS. Such products are expected to gain immense traction among European consumers in the coming years, driving the Europe probiotic supplements market growth.
Key Market Segments
Based on distribution channel, the Europe probiotic supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2021, the specialty stores segment held the largest market share. These stores are retail chains that sell a particular product category. Specialty stores for probiotic supplements include pharmacies and nutrition stores, where probiotic supplements are easily available. They have a deep product assortment from different brands. Specialty stores are widely preferred distribution channels for probiotic supplements due to the availability of an extensive range of products, attractive deals, discounts, and high-end customer service. The staff in these stores is well-trained to assist customers regarding the details of products and help consumers to understand the benefits and characteristics of products before purchasing. This ensures high customer satisfaction, driving the segment.
Based on product type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. The gummies segment is projected to register the highest CAGR over the forecast period. Gummies are innovative drug delivery formats widely accepted by consumers owing to their palatability. Probiotic gummies are available in various flavors, boosting their popularity among different age groups. Children and adults are looking for palatable options to maintain their gut health, which drives the segment.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the report on the Europe probiotic supplements market are company websites, annual reports, financial reports, national government documents, and statistical databases. Nature’s Bounty; Pharmavite LLC.; Biogaia; Herbalife Nutrition Ltd.; Bayer AG; GNC; Nature’s Way Products, LLC; SFI Health; Amway; and Church & Dwight Co, Inc. are among the major companies listed in the report.
Reasons to Buy Report
- To understand the Europe probiotic supplements market landscape and identify segments that are most likely to guarantee a strong return
- To stay ahead of the race by comprehending the ever-changing competitive market landscape in Europe
- To efficiently plan mergers and acquisitions and partnership deals in the Europe probiotic supplements market by identifying market segments with the most promising probable sales
- To make knowledgeable business decisions from a perceptive and comprehensive analysis of the performance of various market segments
- To obtain a market revenue forecast for various segments for the period of 2020–2028
Based on type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. Based on distribution channel, the Europe Probiotic Supplements Market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others.
Company Profiles
- Nature’s Bounty
- Pharmavite LLC.
- Biogaia
- Herbalife Nutrition Ltd.
- Bayer AG
- GNC
- Nature’s Way Products, LLC
- SFI Health
- Amway
- Church & Dwight Co, Inc.
Europe Probiotic Supplements Market Strategic Insights
Europe Probiotic SupplementsMarket Report Highlights
| Report Attribute | Details |
| Market size in 2021 | US$ 1,675.37 Million |
| Market Size by 2028 | US$ 2,673.96 Million |
| CAGR (2022 - 2028) | 7.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Product Type
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Regions and Countries Covered
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| Europe | UK, Germany, France, Russia, Italy, Rest of Europe |
| Market leaders and key company profiles |
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Europe Probiotic Supplements Market Country and Regional Insights
