Europe Predictive Analytics Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Solution (Risk Analytics, Marketing Analytics, Sales Analytics, Customer Analytics, and Others) and Service], Deployment Mode (On-Premise and Cloud-Based), Organization Size [Small and Medium Enterprises (SMEs) and Large Enterprises], and Industry Vertical (IT & Telecom, BFSI, Energy & Utilities, Government and Defence, Retail and e-Commerce, Manufacturing, and Others)
The predictive analytics market in Europe is expected to grow from US$ 3,717.82 million in 2022 to US$ 10,784.01 million by 2028. It is estimated to grow at a CAGR of 19.4% from 2022 to 2028.
Increase in Uptake of Predictive Analytics Tools
Predictive analytics tools use data to help users see into the future. It tells the probabilities of the possible outcomes. Knowing these probabilities can help the users plan many aspects of their business. Predictive analytics is part of a larger set of data analytics. Other aspects of data analytics include descriptive analytics, which helps users understand what their data represents. Diagnostic analytics identifies the causes of what happened. Prescriptive analytics is closer to predictive analytics. It provides users with practical advice to make better decisions. Predictive modelling is the most technical aspect of predictive analytics. Data analysts perform modelling with statistics and other historical data. The model then estimates the likelihood of different outcomes. In e-commerce, predictive modelling tools can help analyse customer data. It can predict the likelihood of how many people can buy a certain product. It can also predict the ROI of targeted marketing campaigns. Some SaaS may collect data directly from online stores, such as Amazon Marketplace. Social media marketing benefits from these predictive analytics tools. They help users plan what type of content to post. These tools also tell the user the best time and day to post. Manufacturing needs predictive analytics to help in many ways, including inventory, supply chains, and staff hiring. Transport planning and execution are performed more efficiently with predictive analytics tools. For instance, SAP is a leading multinational software company. Its Predictive Analytics was one of the leading data analytics platforms across the region. Now, the software is gradually being integrated into SAP’s larger Cloud Analytics platform, which does more BI than SAP Predictive Analytics. SAP Analytics Cloud runs on AI to improve business planning and forecasting. It works on all devices. This analytics platform can be easily extended to businesses of all sizes. This is leading to the increase in uptake of predictive analytics tools for growth of the predictive analytics market.
Market Overview
The Europe predictive analytics market is further segmented into Germany, France, Russia, the UK, Italy, and the Rest of Europe. The increasing adoption of Big Data analytics solutions by various organizations to make better and faster decisions is contributing to the growth of the predictive analytics market in this region. These solutions help them gain a competitive advantage by analysing and acting on timely information. In addition, the growing demand for cloud-based Big Data analytics software among SMEs is favouring the growth of the predictive analytics market in Europe. However, the high costs of implementation and a shortage of skilled workers are expected to hinder the growth of the market in Europe. On the contrary, the growing need to gather more useful information for business planning and emerging trends such as social media analytics are expected to present favourable opportunities for market expansion in Europe in the future.
Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
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Europe Predictive Analytics Market Segmentation
The Europe predictive analytics market is segmented into component, deployment mode, organization size, industry vertical, and country.
- Based on component, the market is segmented into solution and service. By solution, the market is sub segmented into risk analytics, marketing analytics, sales analytics, customer analytics, and others. The solution segment registered the largest market share in 2022.
- Based on deployment mode, the market is segmented into on-premise and cloud-based. The on -premise segment held a larger market share in 2022.
- Based on organization size, the market is segmented into small and medium enterprises (SMEs) andlarge enterprises. The large enterprises segment held the larger market share in 2022.
- Based on industry vertical, the market is segmented into IT & Telecom, BFSI, energy & utilities, government and defence, retail and e-commerce, manufacturing, and others. The BFSI segment held the largest market share in 2022.
- Based on country, the market is segmented into Germany , UK , France , Italy , Russia and Rest of Europe. UK dominated the market share in 2022.
IBM Corporation; Microsoft Corporation ; Oracle Corporation; SAP SE; Google LLC; SAS Institute Inc.; Salesforce.com, inc.; Amazon Web Services; Hewlett Packard Enterprise Development LP (HPE) ; and NTT DATA Corporation are the leading companies operating in the predictive analytics market in the region.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Predictive Analytics Market – By Component
1.3.2 Europe Predictive Analytics Market – By Deployment Mode
1.3.3 Europe Predictive Analytics Market – By Organization Size
1.3.4 Europe Predictive Analytics Market – By Industry Vertical
1.3.5 Europe Predictive Analytics Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Predictive Analytics - Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Predictive Analytics Market– Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Adoption of Big Data Technologies
5.1.2 Increase in Uptake of Predictive Analytics Tools
5.2 Market Restraints
5.2.1 Changing Data Regulations in the Region
5.3 Market Opportunities
5.3.1 Emergence of AIoT Technologies
5.4 Future Trends
5.4.1 Expansion of Dark Data
5.5 Impact Analysis of Drivers and Restraints
6. Predictive Analytics Market – Europe Analysis
6.1 Overview
6.2 Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
7. Europe Predictive Analytics Market Revenue and Forecast to 2028 – Component
7.1 Overview
7.2 Europe Predictive Analytics Market, By Component (2021 And 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.3.2.1 Risk Analytics
7.3.2.1.1 Overview
7.3.2.1.2 Risk Analytics: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.3.2.2 Marketing Analytics
7.3.2.2.1 Overview
7.3.2.2.2 Marketing Analytics: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.3.2.3 Sales Analytics
7.3.2.3.1 Overview
7.3.2.3.2 Sales Analytics: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.3.2.4 Customer Analytics
7.3.2.4.1 Overview
7.3.2.4.2 Customer Analytics: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.3.2.5 Others
7.3.2.5.1 Overview
7.3.2.5.2 Others: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
8. Europe Predictive Analytics Market Revenue and Forecast to 2028 – Deployment Mode
8.1 Overview
8.2 Europe Predictive Analytics Market, By Deployment Mode (2021 And 2028)
8.3 Cloud based
8.3.1 Overview
8.3.2 Cloud based: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
8.4 On Premise
8.4.1 Overview
8.4.2 On Premise: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
9. Europe Predictive Analytics Market Revenue and Forecast to 2028 – Organization Size
9.1 Overview
9.2 Europe Predictive Analytics Market, By Organization Size (2021 And 2028)
9.3 Large Enterprises
9.3.1 Overview
9.3.2 Large Enterprises: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
9.4 Small and Medium-Sized Enterprises
9.4.1 Overview
9.4.2 Small and Medium-Sized Enterprises: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10. Europe Predictive Analytics Market Revenue and Forecast to 2028 – Industry Vertical
10.1 Overview
10.2 Predictive Analytics Market, By Industry Vertical (2021 And 2028)
10.3 BFSI
10.3.1 Overview
10.3.2 BFSI: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.5 Retail and eCommerce
10.5.1 Overview
10.5.2 Retail and eCommerce: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.6 IT and Telecom
10.6.1 Overview
10.6.2 IT and Telecom: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.7 Energy and Utilities
10.7.1 Overview
10.7.2 Energy and Utilities: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.8 Government and Defense
10.8.1 Overview
10.8.2 Government and Defense: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
10.9 Others
10.9.1 Overview
10.9.2 Others: Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
11. Europe Predictive Analytics Market – Country Analysis
11.1 Europe: Predictive Analytics Market
11.1.1 Overview
11.1.2 Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3 Europe Predictive Analytics Market Breakdown, By Key Country
11.1.3.1 Germany Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.1.1 Germany Predictive Analytics Market Breakdown, By Component
11.1.3.1.2 Germany Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.1.3 Germany Predictive Analytics Market Breakdown, By Organization Size
11.1.3.1.4 Germany Predictive Analytics Market Breakdown, By Industry Verticals
11.1.3.2 France Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.2.1 France Predictive Analytics Market Breakdown, By Component
11.1.3.2.2 France Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.2.3 France Predictive Analytics Market Breakdown, By Organization Size
11.1.3.2.4 France Predictive Analytics Market Breakdown, By Industry Verticals
11.1.3.3 Italy Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.3.1 Italy Predictive Analytics Market Breakdown, By Component
11.1.3.3.2 Italy Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.3.3 Italy Predictive Analytics Market Breakdown, By Organization Size
11.1.3.3.4 Italy Predictive Analytics Market Breakdown, By Industry Verticals
11.1.3.4 UK Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.4.1 UK Predictive Analytics Market Breakdown, By Component
11.1.3.4.2 UK Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.4.3 UK Predictive Analytics Market Breakdown, By Organization Size
11.1.3.4.4 UK Predictive Analytics Market Breakdown, By Industry Verticals
11.1.3.5 Russia Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.5.1 Russia Predictive Analytics Market Breakdown, By Component
11.1.3.5.2 Russia Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.5.3 Russia Predictive Analytics Market Breakdown, By Organization Size
11.1.3.5.4 Russia Predictive Analytics Market Breakdown, By Industry Verticals
11.1.3.6 Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
11.1.3.6.1 Rest of Europe Predictive Analytics Market Breakdown, By Component
11.1.3.6.2 Rest of Europe Predictive Analytics Market Breakdown, By Deployment Mode
11.1.3.6.3 Rest of Europe Predictive Analytics Market Breakdown, By Organization Size
11.1.3.6.4 Rest of Europe Predictive Analytics Market Breakdown, By Industry Verticals
12. Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 IBM Corporation
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Microsoft Corporation
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Oracle Corporation
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 SAP SE
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Google LLC
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Salesforce.com, inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Amazon Web Services
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Hewlett Packard Enterprise Development LP (HPE)
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 NTT DATA Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe: Predictive Analytics Market, Revenue and Forecast to 2028 - By Component (US$ Million)
Table 3. Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 4. Europe: Predictive Analytics Market, Revenue and Forecast to 2028 - By Deployment Mode (US$ Million)
Table 5. Europe: Predictive Analytics Market, Revenue and Forecast to 2028 - By Organization Size (US$ Million)
Table 6. Europe: Predictive Analytics Market, Revenue and Forecast to 2028 - By Industry Verticals(US$ Million)
Table 7. Europe: Predictive Analytics Market, Revenue and Forecast to 2028 - By Country (US$ Million)
Table 8. Germany Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 9. Germany Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 10. Germany Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 11. Germany Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 12. Germany Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 13. France Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 14. France Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 15. France Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 16. France Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 17. France Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 18. Italy Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 19. Italy Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 20. Italy Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 21. Italy Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 22. Italy Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 23. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 24. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 25. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 26. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 27. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 28. Russia Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 29. UK Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 30. Russia Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 31. Russia Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 32. Russia Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 33. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Component (US$ Million)
Table 34. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Solution (US$ Million)
Table 35. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Deployment Mode (US$ Million)
Table 36. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Organization Size (US$ Million)
Table 37. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 – By Industry Verticals (US$ Million)
Table 38. Glossary of Terms, Predictive Analytics Market
LIST OF FIGURES
Figure 1. Europe Predictive Analytics Market Segmentation
Figure 2. Europe Predictive Analytics Market Segmentation – By Country
Figure 3. Europe Predictive Analytics Market Overview
Figure 4. Europe Predictive Analytics Market, By Component
Figure 5. Europe Predictive Analytics Market, By Country
Figure 6. Europe: PEST Analysis
Figure 7. Predictive Analytics Market– Ecosystem Analysis
Figure 8. Expert Opinion
Figure 9. Europe Predictive Analytics Market Impact Analysis of Drivers and Restraints
Figure 10. Europe Predictive Analytics Market Revenue and Forecast To 2028 (US$ Million)
Figure 11. Europe: Predictive Analytics Market, by Component, 2021 & 2028 (%)
Figure 12. Europe Solution: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 13. Europe Risk Analytics: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Europe Marketing Analytics: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Sales Analytics: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe Customer Analytics: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe Others: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Services: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe: Predictive Analytics Market, by Deployment Mode, 2021 & 2028 (%)
Figure 20. Europe Cloud based: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe On Premise: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe: Predictive Analytics Market, by Organization Size, 2021 & 2028 (%)
Figure 23. Europe Large Enterprises: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. Europe Small and Medium-Sized Enterprises: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. Europe: Predictive Analytics Market, by Industry Verticals, 2021 & 2028 (%)
Figure 26. Europe BFSI: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe Manufacturing: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 28. Europe Retail and eCommerce: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 29. Europe IT and Telecom: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. Europe Energy and Utilities: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. Europe Government and Defense: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 32. Europe Others: Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. Europe: Predictive Analytics Market, by Country, 2021 & 2028 (%)
Figure 35. Germany Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. France Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. Italy Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 38. UK Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 39. Russia Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
Figure 40. Rest of Europe Predictive Analytics Market Revenue and Forecast to 2028 (US$ Million)
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Google LLC
- SAS Institute Inc.
- Salesforce.com, inc.
- Amazon Web Services
- Hewlett Packard Enterprise
- Development LP (HPE)
- NTT DATA Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Predictive Analytics Market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.