Europe Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type (Functional Foods, Functional Beverages, Dietary Supplements, General Wellness, Sports Nutrition, Weight Management, Immune Health, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Convenience Stores, and Others)

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Report Coverage:
  • Type (Functional Foods, Functional Beverages, Dietary Supplements, General Wellness, Sports Nutrition, Weight Management, Immune Health, Others)
  • Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Convenience Stores, Others)


No. of Pages: 162    |    Report Code: BMIRE00031845    |    Category: Consumer Goods

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Europe Nutraceuticals Market
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The Europe nutraceuticals market was valued at US$ 118.98 billion in 2023 and is expected to reach US$ 215.43 billion by 2031; it is estimated to register a CAGR of 7.7% from 2023 to 2031.

Rising Penetration of E-Commerce Fuel Europe Nutraceuticals Market

The emergence of e-commerce has significantly transformed the way people shop and spend their money. A positive change in the organized retail sector, a rise in the reach of smartphones and the internet, upsurge in purchasing power, easy access to emerging technologies, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the penetration of e-commerce worldwide. Consumers are becoming confident about purchasing various nutraceutical products online, moving from the traditional purchasing model to the home delivery service model. Moreover, online sales of nutraceuticals grew significantly during the COVID-19 pandemic due to the shutdown of physical stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and compelled them to stay home, there was a substantial inclination toward online shopping.

With the increasing penetration of online shopping, manufacturers are selling products through direct-to-customer (D-to-C) channels by launching their online retail sites, thereby eliminating the need to invest in expensive marketing and distribution infrastructure. For instance, Herbalife International, Inc; Now Foods, Quest Nutrition has their own retail channels. Thus, the increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to create lucrative opportunities for the nutraceuticals market growth in the coming years.

Europe Nutraceuticals Market Overview

The emergence of e-commerce has significantly transformed the way people shop and spend their money. A positive change in the organized retail sector, a rise in the reach of smartphones and the internet, upsurge in purchasing power, easy access to emerging technologies, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the penetration of e-commerce worldwide. Consumers are becoming confident about purchasing various nutraceutical products online, moving from the traditional purchasing model to the home delivery service model. Moreover, online sales of nutraceuticals grew significantly during the COVID-19 pandemic due to the shutdown of physical stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and compelled them to stay home, there was a substantial inclination toward online shopping.

With the increasing penetration of online shopping, manufacturers are selling products through direct-to-customer (D-to-C) channels by launching their online retail sites, thereby eliminating the need to invest in expensive marketing and distribution infrastructure. For instance, Herbalife International, Inc; Now Foods, Quest Nutrition has their own retail channels. Thus, the increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to create lucrative opportunities for the nutraceuticals market growth in the coming years.

Europe Nutraceuticals Market Strategic Insights

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Europe Nutraceuticals Market Segmentation Analysis

The Europe nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the Europe nutraceuticals market is segmented into gr functional foods, functional beverages, and dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the Europe nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Europe nutraceuticals market is segmented into Germany, France, Italy, Spain, the UK, and the Rest of Europe. The Rest of Europe dominated the Europe nutraceuticals market share in 2023.

Europe Nutraceuticals Market Report Highlights

Report Attribute Details
Market size in 2023 US$ 118.98 Billion
Market Size by 2031 US$ 215.43 Billion
Global CAGR (2023 - 2031) 7.7%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Type
  • Functional Foods
  • Functional Beverages
  • Dietary Supplements
  • General Wellness
  • Sports Nutrition
  • Weight Management
  • Immune Health
  • Others
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Convenience Stores
  • Others
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
Market leaders and key company profiles
  • Glanbia Plc
  • NOW Health Group Inc
  • Amway Corp
  • Nature's Bounty
  • Garden of Life LLC
  • Danone SA
  • GNC Holdings LLC
  • Quest Nutrition LLC
  • Kellanova
  • Chobani LLC
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    Europe Nutraceuticals Market Company Profiles

    Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are among the leading companies operating in the Europe nutraceuticals market.

    Europe Nutraceuticals Market Country and Regional Insights

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    The List of Companies - Europe Nutraceuticals Market

    • Glanbia Plc
    • NOW Health Group Inc
    • Amway Corp
    • Nature's Bounty
    • Garden of Life LLC
    • Danone SA
    • GNC Holdings LLC
    • Quest Nutrition LLC
    • Kellanova
    • Chobani LLC
    Frequently Asked Questions
    How big is the Europe Nutraceuticals Market?

    The Europe Nutraceuticals Market is valued at US$ 118.98 Billion in 2023, it is projected to reach US$ 215.43 Billion by 2031.

    What is the CAGR for Europe Nutraceuticals Market by (2023 - 2031)?

    As per our report Europe Nutraceuticals Market, the market size is valued at US$ 118.98 Billion in 2023, projecting it to reach US$ 215.43 Billion by 2031. This translates to a CAGR of approximately 7.7% during the forecast period.

    What segments are covered in this report?

    The Europe Nutraceuticals Market report typically cover these key segments-

    • Type (Functional Foods, Functional Beverages, Dietary Supplements, General Wellness, Sports Nutrition, Weight Management, Immune Health, Others)
    • Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Convenience Stores, Others)

    What is the historic period, base year, and forecast period taken for Europe Nutraceuticals Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Nutraceuticals Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
  • Who are the major players in Europe Nutraceuticals Market?

    The Europe Nutraceuticals Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Glanbia Plc
  • NOW Health Group Inc
  • Amway Corp
  • Nature\'s Bounty
  • Garden of Life LLC
  • Danone SA
  • GNC Holdings LLC
  • Quest Nutrition LLC
  • Kellanova
  • Chobani LLC
  • Who should buy this report?

    The Europe Nutraceuticals Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Nutraceuticals Market value chain can benefit from the information contained in a comprehensive market report.

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