Europe Frozen Belgian Waffle Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The Europe frozen Belgian waffle market size is expected to reach US$ 709.56 million by 2031 from US$ 493.06 million in 2023. The market is estimated to record a CAGR of 4.7% from 2023 to 2031.

Executive Summary and Europe Frozen Belgian Waffle Market Analysis:

Constant changes in consumer preferences and a rise in diverse culinary experiences led to the popularity of convenience food options, which boosted the demand for frozen Belgian waffles in Europe. Consumers are also seeking convenient and versatile options for various dishes, such as breakfast plates, and sweet baked goods, which contributes to the growing sales of frozen Belgian waffles.

A rise in the working population and dual-income families are major factors promoting the consumption of processed foods such as frozen Belgian waffles in Europe. For instance, Eurostat reported that ~73.1% of the population in the region, amounting to 250 million people, were working professionals in 2021. In the same year, the Department of Public Health of Belgium estimated that ultra-processed food and drink consumption increased to 44% in the UK and 14% in countries such as Italy and Romania.

In Europe, the vegan trend continues to surge as consumers increasingly embrace plant-based diets for health, ethical, and environmental reasons. This shift is evident in the expanding range of vegan food products available across supermarkets and restaurants, including a notable increase in vegan-friendly frozen options like Belgian waffles, showcasing the broadening appeal and acceptance of veganism across various segments of the food industry.

The strong presence of the retail sector and inclination toward online shopping are boosting the demand for frozen Belgian waffles in Europe. Retailers offer various frozen Belgian waffles products from various brands and implement promotional strategies to boost sales. For instance, the brands that provide frozen Belgian waffles extend significant discounts and deals to draw in customers who prefer them.

Europe Frozen Belgian Waffle Market Strategic Insights

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Europe Frozen Belgian Waffle Market Segmentation Analysis

Key segments that contributed to the derivation of the frozen Belgian waffle market analysis are product type, nature, category, and end user.

• By product type, the frozen Belgian waffle market is bifurcated into Brussels waffles and liege waffles/Belgian sugar waffle. The Brussels waffles held a larger share of the market in 2023.
• By nature, the frozen Belgian waffle market is bifurcated into flavored and plain. The flavored held a larger share of the market in 2023.
• In terms of category, the frozen Belgian waffle market is bifurcated into conventional and gluten-free. The conventional held a larger share of the market in 2023
• By end user, the frozen Belgian waffle market is bifurcated into foodservice and food retail. The food retail held a larger share of the market in 2023.

Europe Frozen Belgian Waffle Market Outlook

Manufacturers of frozen Belgian waffles are making significant investments in product innovation to improve their customer base and meet emerging consumer demands. They are focusing on providing frozen Belgian waffles infused with new flavors, enhanced nutritional content, and products available in gluten-free or vegan claim to suffice the varied requirements of consumers. For instance, in 2023, Banza, the US chickpea-based brand, has entered the frozen breakfast aisle in Europe with three protein-packed waffle varieties: Homestyle, Blueberry, and Chocolate Chip. These waffles contain 2.5 times more protein, three times more fiber, and 35% fewer net carbs than leading traditional waffles.. Similarly, in January 2023, Central Foods, a frozen foods manufacturer, launched its KaterBake Belgian Waffle in vegan form. Such product innovations help the companies widen their reach and gain an advantage over their competitors in international markets. Frozen Belgian waffle manufacturers are also adopting business expansion and production capacity scaleup strategies to serve their customers better. Such business development initiatives are further propelling market growth worldwide.

Europe Frozen Belgian Waffle Market Country Insights

Based on country, the Europe frozen Belgian waffle market comprises Germany, the UK, France, Italy, Spain, and the Rest of Europe. The Rest of Europe held the largest share in 2023.

The Rest of Europe consists of countries such as Spain, Norway, Sweden, Denmark, Poland, Austria, Greece, Hungry, and the Netherlands, among others. The frozen Belgian waffles market in these countries is experiencing significant growth due to the improving living standards of consumers and an increasing demand for frozen and convenience food products that require minimal or no preparation. The expansion of convenience retail in developing economies is enhancing the accessibility to frozen food products, significantly driving the frozen Belgian waffles market in the region.

Europe Frozen Belgian Waffle Market Report Highlights

Europe Frozen Belgian Waffle Market Company Profiles

Some of the key players operating in the market include DELY Wafels SRL, Deligout Sprl, Avieta SA, VDB Frozen Food, Kellanova, Conagra Brands Inc, General Mills Inc, McCain Foods Ltd, Belgian Waffles Thijs, La Lorraine Bakery Group, Riviana Foods Pty Ltd, Gofrino, and Consort Frozen Foods among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Europe Frozen Belgian Waffle Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Europe Frozen Belgian Waffle Market Country and Regional Insights