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Europe Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

Code: TIPRE00008904 | Pages: 109 | Industry: Food and Beverages | Date: Feb 2020
Covid

The Europe flatbread market is accounted to US$ 11,465.5 Mn in 2018 and is expected to grow at a CAGR of 7.2% during the forecast period 2019 – 2027, to account to US$ 21,295.9 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. Flatbread products made from whole grain have high amounts of fiber, an essential nutrient that can help prevent obesity and also help reduce the risk of constipation, diabetes, heart disease, and high cholesterol. Flatbreads are rolled out flat and cooked, usually in a brick oven. Flatbreads are the oldest form of bread products and are mainly consumed in Southern Europe and Turkey. Many different types of flatbreads, such as tortilla, naan, pita, Lebanese khubz, Greek pita, Turkish pide, among others, are consumed in Europe. They have become popular in many western countries, finding a new range of uses as sandwich wraps and pizza bases. Technology and innovative packaging options have widened food choices in the market, which is likely to bolster the flatbread market further in Europe.
                                

Europe Flatbread Market

Europe Flatbread Market


Market Insights            

Increasing demand for convenience food products

The demand for convenience foods such as wraps and rolls is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power and awareness about health foods, changes in food habits and meal patterns, and desire to taste new products. Convenience food products are rapidly gaining popularity among teenagers, children, working-class people, and people living in hostels. The significant shift of people toward convenience foods in developing countries, such as the France, Germany, Turkey, and Spain, is driving the demand for flatbread and favoring the flatbread market in the European region. Flatbread is available in frozen and ready to eat form, which makes them the most consumed convenience food among consumers. Flatbreads offer food manufacturers, restaurants, and institutions a simple and easy way to offer a variety of food options to customers. Currently, flatbread manufacturers across the European region are focused on appealing to consumers with artisanal approaches to bread that can provide support for pizzas and sandwiches, enclose succulent fillings in flavorful wraps, and even be baked into crispy toasted snack chips. Therefore, the increasing demand for flatbread for the preparation of various convenience foods is projected to drive Europe flatbread market growth.        
             

Product Insights

The Europe flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The tortilla segment in the Europe flatbread market is estimated to hold a leading share in the flatbread market, whereas the pita segment is known to grow at the fastest rate. Much like tortillas, pitas are also used to wrap falafel, kebabs, and falafel in a manner similar to sandwiches. Pita is a grain-based low-fat food that is considered to be rich in iron, vitamin B, and protein. As pita contains fewer empty calories as compared to white bread, it is increasingly consumed in different regions around the world. Modern commercial pita bread is manufactured on automated lines. Automation in the field of flatbread production has resulted in high production capacities, reducing process time, and reducing the unit cost of flatbread products such as pita bread. The availability of ready-made pita bread, which is marketed as cholesterol and trans-fat free, has been a significant draw for health-conscious consumers. The health benefits associated with pita bread is expected to spur the growth of the pita bread market and contribute to the expansion of the flatbread market in the European region.
                                                                       

Distribution Channel Insights

The Europe flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the Europe flatbread market, while the convenience stores segment also contributes a significant share in the market. Convenience stores are stores that are located in a limited area, and are small in size as compared to hypermarkets and supermarkets. Unlike hypermarkets and supermarkets, the convenience stores are open till late at night. This adds an added bonus for the sales of any product, in this case, flatbreads. The longer working hours of the convenience stores proves to be beneficial for the manufacturers to reach the consumers who work late and pick up things in hurry. The manufacturers adopts various mediums of reaching out its consumer base. The rising number of convenience stores has allowed easy, improved and extensive distribution network for flatbreads which is expected to boost the growth of the segment.

Rest of Europe Flatbread Market by Product Type

Rest of Europe Flatbread Market

         

EUROPE FLATBREAD MARKET SEGMENTATION


Europe Flatbread Market - By Product

  • Tortilla
  • Naan
  • Pita
  • Others


Europe Flatbread Market - By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • Evron Foods Ltd
  • Gruma, S.A.B. DE C.V
  • Kontos Foods Inc.
  • KRONOS
  • Associated British Foods plc.
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Britannia Industries

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Europe Flatbread Market – By Product

1.3.2        Europe Flatbread Market – By Distribution Channel

1.3.3        Europe Flatbread Market – By Country

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Flatbread Market Landscape

4.1         Market Overview

4.1.1        Europe PEST Analysis

5.           Flatbread Market – Key Industry Dynamics

5.1.1        Growing Demand for Convenience Food Products

5.1.2        Rising Demand for Healthy Flatbread Products

5.2         Key Market Restraints

5.2.1        Limited Shelf Life of Flatbread

5.3         Key Market Opportunities:

5.3.1        Introduction of Organic, Non-GMO, and Gluten-Free Flatbread Products

5.4         Key Future Trends:

5.4.1        Emergence of New Ingredients for Flatbread Production

5.5         Impact Analysis

6.           Flatbread – Europe Market Analysis

6.1         Europe Flatbread Market Overview

6.2         Europe Flatbread Market Forecast and Analysis

7.           Europe Flatbread Market Analysis – By Product

7.1         Overview

7.2         Europe Flatbread Market Breakdown, By Product, 2018 & 2027

7.3         Tortilla

7.3.1        Overview

7.3.2        Europe Tortilla Market Revenue and Forecasts to 2027 (US$ MN)

7.4         Naan

7.4.1        Overview

7.4.2        Europe Naan Market Revenue and Forecasts to 2027 (US$ MN)

7.5         Pita

7.5.1        Overview

7.5.2        Europe Pita Market Revenue and Forecasts to 2027 (US$ MN)

7.6         Others

7.6.1        Overview

7.6.2        Others Market Revenue and Forecasts to 2027 (US$ MN)

8.           Europe Flatbread Market Analysis –  By Distribution Channel

8.1         Overview

8.2         Europe Flatbread Market Breakdown, By Distribution channel, 2018 & 2027

8.3         Supermarkets and Hypermarkets

8.3.1        Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)

8.4         Bakeries

8.4.1        Europe Bakery Market Revenue Forecasts to 2027 (US$ Mn)

8.5         Convenience Store

8.5.1        Europe Convenience Stores Market Revenue Forecast to 2027 (US$ Mn)

8.6         Others

8.6.1        Europe Others Market Revenue Forecasts to 2027 (US$ Mn)

9.           Flatbread Market – Country Analysis

9.1         Overview

9.1.1        Europe Flatbread Market Breakdown, by Key Countries

9.1.1.1          Germany Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.1.1          Germany Flatbread Market Breakdown, by Product

9.1.1.1.2          Germany Flatbread Market Breakdown, by Distribution Channel

9.1.1.2          France Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.2.1          France Flatbread Market Breakdown, by Product

9.1.1.2.2          France Flatbread Market Breakdown, by Distribution Channel

9.1.1.3          Italy Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.3.1          Italy Flatbread Market Breakdown, by Product

9.1.1.3.2          Italy Flatbread Market Breakdown, by Distribution Channel

9.1.1.4          UK Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.4.1          UK Flatbread Market Breakdown, by Product

9.1.1.4.2          UK Flatbread Market Breakdown, by Distribution Channel

9.1.1.5          Spain Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.5.1          Spain Flatbread Market Breakdown, by Product

9.1.1.5.2          Spain Flatbread Market Breakdown, by Distribution Channel

9.1.1.6          Turkey Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.6.1          Turkey Flatbread Market Breakdown, by Product

9.1.1.6.2          Turkey Flatbread Market Breakdown, by Distribution Channel

9.1.1.7          Rest of Europe Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.7.1          Rest Of Europe Flatbread Market Breakdown, by Product

9.1.1.7.2          Rest Of Europe Flatbread Market Breakdown, by Distribution Channel

10.        Industry Landscape

10.1      Strategy and Business Planning

10.2      Product News

11.        Company Profiles

11.1      Evron Foods Ltd

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.2      GRUMA, S.A.B. DE C.V

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.3      Kontos Foods Inc.

11.3.1     KEY FACTS

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.4      Kronos

11.4.1     KEY facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.5      Associated British Foods plc

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services/Brands

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      Cargill, Incorporated

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.7      Barilla G. e R. Fratelli S.p.A

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8      Aryzta AG

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.9      Rich Products Corporation

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.10   Britannia Industries

11.10.1  Key Facts

11.10.2  Business Description

11.10.3  Products and Services

11.10.4  Financial Overview

11.10.5  SWOT Analysis

12.        Appendix

12.1      About the Insight Partners

12.2      Glossary

LIST OF TABLES

Table 1.             Europe Flatbread Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Europe Flatbread Market Revenue and Forecasts to 2027 – By Product (US$ Mn)

Table 3.             Germany Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 4.             Germany Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 5.             France Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 6.             France Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 7.             Italy Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 8.             Italy Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 9.             UK Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 10.          UK Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 11.          Spain Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 12.          Spain Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 13.          Turkey Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 14.          Turkey Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 15.          Rest Of Europe Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 16.          Rest Of Europe Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 17.          Glossary of Terms, Flatbread Market
 

LIST OF FIGURES

Figure 1.           Europe Flatbread Market Segmentations

Figure 2.           Europe Flatbread Market Segmentation – By Country

Figure 3.           Europe Flatbread Market Overview

Figure 4.           Tortilla Held Largest Share In The Europe Flatbread Market By Product

Figure 5.           France Dominated The Europe Flatbread Market In 2018

Figure 6.           Europe Flatbread Market, Industry Landscape

Figure 7.           Europe – Pest Analysis

Figure 8.           Flatbread market Impact Analysis of Driver and Restraints

Figure 9.           Europe Flatbread Market Forecast And Analysis, (US$ Mn)

Figure 10.        Europe Flatbread Market Breakdown by Product, 2018 & 2027 (%)

Figure 11.        Europe Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 12.        Europe Naan Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 13.        Europe Pita Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 14.        Europe Others Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 15.        Europe Flatbread Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)

Figure 16.        Europe Supermarkets & Hypermarket Sales Market Revenue Forecasts To 2027 (US$ Mn)

Figure 17.        Europe Bakery Market Revenue Forecasts To 2027 (US$ Mn)

Figure 18.        Europe Convenience Stores Market Revenue Forecasts To 2027 (US$ Mn)

Figure 19.        Europe Others Market Revenue Forecasts To 2027 (US$ Mn)

Figure 20.        Europe Flatbread Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 21.        Germany Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 22.        France Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 23.        Italy Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 24.        UK Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 25.        Spain Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 26.        Turkey Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 27.        Rest Of Europe Flatbread Market Forecasts To 2027 (US$ Mn)

 

List of 10 Companies-Europe Flatbread Market

  1. Evron Foods Ltd
  2. Gruma, S.A.B. DE C.V
  3. Kontos Foods Inc.
  4. KRONOS
  5. Associated British Foods plc.
  6. Cargill, Incorporated
  7. Barilla G. e R. Fratelli S.p.A
  8. Aryzta AG
  9. Rich Products Corporation
  10. Britannia Industries

 

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the Europe flatbread market, thereby allowing players to develop effective long term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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