Market Introduction
Europe is among the prominent regions comprising of various strong and potential economies such as Germany, France, Italy, the UK, Russia, and rest of Europe. According to Cosmetics Europe (European Trade Association for Cosmetics and Personal Care Industry), the overall retail sales of cosmetics and personal care products in Europe accounted for US$ 97 billion in 2019. Rapidly growing demand for decorative cosmetics products such as nail care products, eye makeup products, lip care products and many more in the region is driving the growth of false eyelashes market. Europe is the center for fashion and beauty industry. Paris Fashion Week, London Fashion Week, Milan Fashion Week, and others are among the topmost fashion shows across the world. These fashion shows are setting different trends of styling and makeup. Moreover, makeup artists are highly emphasizing on eye makeup to create a glamorous and unique look. Smoky eyes, voluminous lashes, and the lash lift effect are amongst the most preferred trends. Therefore, the well flourished beauty and fashion industry in Europe and rapidly emerging eye makeup trends are some of the crucial factors driving the growth of regional market. Over the past few years, women prefer keeping dark eyebrows and curled long lashes. False eyelashes provide desired volume and length to the lashes making them appear naturally voluminous. Moreover, striped lashes are more popular amongst the women as compared to lash extensions as they are more affordable which is also expected to boost the demand for striped lashes in the region over the forecast period. Ecommerce is one of the most preferred platforms for the purchase of grocery, clothes, accessories, cosmetic products, and other goods. According to the report by Office of National Statistics, 22% of the population in the UK purchased cosmetics and beauty products through ecommerce platforms and is expected to increase with a rapid pace over the coming years owing to the outbreak of COVID-19 pandemic and nationwide lockdowns. This is further expected to favour the growth of false eyelashes market in the region over the coming period. Manufacturers are heavily investing on developing websites with virtual and augmented reality to provide convenience to the consumers while selecting the products online. This factor is expected to boost the growth of false eyelashes market in the coming years. Furthermore, rising influence of makeup trends on social media platforms such as Instagram, YouTube, and Facebook is expected to further contribute to the growth of false eyelashes market in Europe over the forecast period.
The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. In Europe, currently the UK, France and Russia are the hardest-hit countries by the coronavirus outbreak. It is estimated to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of coronavirus cases followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. There has been a decrease in sales of consumer goods products such as false eyelashes, wigs, and hair extensions due to slowdown in production due to the lockdown. Furthermore, the disruption of supply chain has also affected the supply of the product to the market
Market Overview and Dynamics
The false eyelashes market in Europe is expected to grow from US$ 442.24 million in 2021 to US$ 636.91 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028. rising demand with social media as enabler; There is an emerging trend of promoting false eyelashes on social media platforms. Manufacturers have been profoundly relying upon social media influencers to make their brand image among buyers. Nowadays, people prefer social media compared to magazines to understand the current fashion trends. What's trending is dictated well by YouTubers and other social media influencers rather than unapproachable fashion runways or magazine spreads like back in the day. Public figures from Instagram and YouTube regularly endorse these products and even post tutorials on applying them over the face. For instance, the Lashify brand has mostly marketed its false eyelashes through social media platforms. Most of these beauty giants rely on social media influencers to promote their products. Also, Estée Lauder invests about 75% of its marketing budget on such influencers. Consumers are getting inclined toward investing in false eyelashes to enhance their appearance on social media platforms by clicking selfies and other pictures and uploading them on social media through Facebook and Instagram. Now, trends are majorly dictated by millions of influencers and what exists in Instagram feeds. Hence, the increase in demand for false eyelashes among social media platforms strongly complements the growth of the false eyelashes market. This is bolstering the growth of the false eyelashes market.
Key Market Segments
In terms of type, the strip lashes segment accounted for the largest share of the Europe false eyelashes market in 2020. In terms of material type, the synthetic segment held a larger market share of the false eyelashes market in 2020. In terms of distribution channel type, the supermarkets and hypermarkets segment held a larger market share of the false eyelashes market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the false eyelashes market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands among others.
Reasons to buy report
EUROPEFALSE EYELASHES MARKET SEGMENTATION
By Cable Type
By Material
By Distribution Channel
By Country
Company Profiles
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 442.24 Million |
| Market Size by 2028 | US$ 636.91 Million |
| CAGR (2021 - 2028) | 5.3% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered |
Europe
|
| Market leaders and key company profiles |
|
The Europe False Eyelashes Market is valued at US$ 442.24 Million in 2021, it is projected to reach US$ 636.91 Million by 2028.
As per our report Europe False Eyelashes Market, the market size is valued at US$ 442.24 Million in 2021, projecting it to reach US$ 636.91 Million by 2028. This translates to a CAGR of approximately 5.3% during the forecast period.
The Europe False Eyelashes Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe False Eyelashes Market report:
The Europe False Eyelashes Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe False Eyelashes Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe False Eyelashes Market value chain can benefit from the information contained in a comprehensive market report.
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