Europe Bread Market Forecast to 2030 – Regional Analysis – by Type (Loaves, Sandwich Bread, Baguettes, Burger Buns, and Others); Category (Organic and Conventional); and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

TIPRE00008092 | Pages: 75 | Food and Beverages | Jan 2024 | Type: Regional | Status: Published

The Europe bread market was valued at US$ 99,087.18 million in 2023 and is expected to reach US$ 121,271.48 million by 2030; it is estimated to grow at a CAGR of 2.9% from 2023 to 2030.

Product Innovations Fuel the Europe Bread Market

Growing consumer awareness regarding health and wellness has significantly increased the demand for healthier bread varieties. The consumers strictly follow their specific ingredient requirements, such as gluten-free, low-carb, high-fiber, or whole-grain bread. Growing consumer priorities and their increasing preference for healthier food consumption have also increased the demand for organic bakery products such as bread, baguettes, bagels, and buns and rolls. Therefore, to cater to the increasing number of healthy products demands, bread manufacturers are extensively innovating the products, including artisanal breads, functional breads, and fortified bread, by incorporating bread with functional ingredients such as seeds, nuts, ancient grains, vegetables, and different vitamins and minerals. Bakers continuously introduce new and innovative products to remain competitive in the market and attract customers. For instance, bakers create traditional breads and loaves using an unusual combination of ingredients such as carrots, beetroot, spinach, and other vegetables. They also incorporate cumin, turmeric, and cinnamon as special ingredients to experiment with the flavors. For instance, Sara Lee, a brand of Grupo Bimbo SAB de CV bread makers, in January 2023,  announced the latest addition to its product portfolio, which is 'White Bread Made with Veggies.' It is enriched with vitamins A, D, and E and baked with the equivalent of one cup of vegetables per loaf, making a practical option for adding some extra nutrients to any meal. Also, in October 2022, Kingsmill, a UK-baked goods manufacturer, launched two new premium bread categories— “Great White Bloomer with Sourdough” and a “Malted Bloomer” loaf. The company made these new loaves available in selected Tesco and Asda stores across Europe.

The bread producers are continuously investing in R&D with respect to ingredients to develop light, natural, low-carb, high protein, and additive-free bread for consumers. Therefore, evolving change in consumers' need for taste and preference has resulted in a high demand for specialty and functional bread, which is expected to provide lucrative opportunities for bread producers.

Europe Bread Market Overview

In Europe, the rapidly changing lifestyles of consumers are making them opt for convenient food solutions and ready-to-eat products such as frozen food, bread, biscuits, cookies, etc. 

The demand for bread is significantly increasing across the region owing to the established status of bakery products as a staple food in many European countries such as Germany, Russia, France, Italy, and the UK, making Europe one of the major markets of bread. Also, the growing health consciousness among Europeans is boosting the demand for bread containing fibers, vitamins and minerals, whole grains, vegetables, and gluten-free bakery products such as gluten-free functional and gluten-free artisanal bread. According to The Atlantic Area Healthy Food Eco-System (AHFES), in 2020, European bakeries accounted for 34% of the global bakery product sales. Also, Europe was an active market for bakery products in 2020 and registered a share of 41% in the bakery category of new launches in the bakery industry. Russia and Ukraine have been prime wheat, oilseeds, grains, and maize exporters. However, bread, vegetables, and meat became more expensive as prices for cooking oils and fats grew sharply owing to the Russian invasion of Ukraine, which increased the prices of staple foods such as bread. According to the Harmonised Index of Consumer Prices (HICP), in August 2022, bread prices in Europe recorded an average growth of 18% compared to the value in August 2021 (3% higher than in August 2020).

Moreover, with the growing demand for specific ingredients incorporated in bread categories, coupled with the increased spending on premium and nutritious food products, manufacturers are introducing innovative bread products, such as gluten-free, organic, fortified, and premium bread, to cater to specific dietary requirements and preferences of consumers.

Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Europe Bread Market Segmentation 

The Europe bread market is segmented based on type, category, distribution channel, and country.

By type, the Europe bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The baguettes segment held the largest market share in 2022.

Based on category, the Europe bread market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2022.

By distribution channel, the Europe bread market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

In terms of country, the Europe bread market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe bread market share in 2022.

Campbell Soup Co., Groupo Bimbo SAB de CV, Dr Schar AG, and Associated British Foods Plc are some of the leading players operating in the Europe bread market.   

1.           Introduction

1.1       The Insight Partners Research Report Guidance

1.2       Market Segmentation

2.           Executive Summary

2.1       Key Insights

2.2       Market Attractiveness

3.           Research Methodology

3.1       Coverage

3.2       Secondary Research

3.3       Primary Research

4.           Europe Bread Market Landscape

4.1       Overview

4.2       Porter's Five Forces Analysis

4.2.1         Bargaining Power of Suppliers

4.2.2         Bargaining Power of Buyers

4.2.3         The threat of New Entrants

4.2.4         The Intensity of Competitive Rivalry

4.2.5         Threat of Substitutes

4.3       Ecosystem Analysis

4.3.1         Raw Materials

4.3.2         Manufacturing Process

4.3.2.1            Mixing Ingredients

4.3.2.2            Rising (Fermentation)

4.3.2.3            Kneading

4.3.2.4            Proofing (Second Rising)

4.3.2.5            Baking

4.3.2.6            Cooling

5.           Europe Bread Market - Key Industry Dynamics

5.1       Market Drivers

5.1.1         Increasing Demand for Convenience and Ready-To-Eat Products

5.1.2         Rising Availability of Bread Through E-Commerce Platforms

5.2       Key Market Restraints:

5.2.1         Fluctuating Price of Ingredients

5.3       Key Market Opportunities:

5.3.1         Product innovation

5.4       Future Trends:

5.4.1         High Demand for Gluten-Free Products

5.5       Impact of Drivers and Restraints:

6.           Bread Market - Europe Market Analysis

6.1       Europe Bread Market Revenue (US$ Billion), 2022 – 2030

6.2       Europe Bread Market Forecast and Analysis

7.           Europe Bread Market Analysis - Type

7.1       Loaves

7.1.1         Overview

7.1.2         Loaves: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

7.2       Sandwich Breads

7.2.1         Overview

7.2.2         Sandwich Breads: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

7.3       Baguettes

7.3.1         Overview

7.3.2         Baguettes: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

7.4       Burger Buns

7.4.1         Overview

7.4.2         Burger Buns: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

7.5       Others

7.5.1         Overview

7.5.2         Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

8.           Europe Bread Market Revenue Analysis - By Category

8.1       Overview

8.2       Europe Bread Market, By Category (2022 and 2030)

8.3       Organic

8.3.1         Overview

8.3.2         Organic: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

8.4       Conventional

8.4.1         Overview

8.4.2         Conventional: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

9.           Europe Bread Market Revenue Analysis - By Distribution Channel

9.1       Overview

9.2       Europe Bread Market, By Distribution Channel (2022 and 2030)

9.3       Supermarkets and Hypermarkets

9.3.1         Overview

9.3.2         Supermarkets and Hypermarkets: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

9.4       Specialty Stores

9.4.1         Overview

9.4.2         Specialty Stores: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

9.5       Online Retail

9.5.1         Overview

9.5.2         Online Retail: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

9.6       Others

9.6.1         Overview

9.6.2         Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

10.        Europe Bread Market - Country Analysis

10.1     Europe: Bread Market

10.1.1       Europe: Bread Market, by key country - Revenue (2022) (US$ Billion)

10.1.2       Europe: Bread Market, By Key Country

10.1.2.1          Germany: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.1.1        Germany: Bread Market, by Type

10.1.2.1.2        Germany: Bread Market, by Category

10.1.2.1.3        Germany: Bread Market, by Distribution Channel

10.1.2.2          France: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.2.1        France: Bread Market, by Type

10.1.2.2.2        France: Bread Market, by Category

10.1.2.2.3        France: Bread Market, by Distribution Channel

10.1.2.3          Italy: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.3.1        Italy: Bread Market, by Type

10.1.2.3.2        Italy: Bread Market, by Category

10.1.2.3.3        Italy: Bread Market, by Distribution Channel

10.1.2.4          United Kingdom: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.4.1        United Kingdom: Bread Market, by Type

10.1.2.4.2        United Kingdom: Bread Market, by Category

10.1.2.4.3        United Kingdom: Bread Market, by Distribution Channel

10.1.2.5          Russian Federation: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.5.1        Russian Federation: Bread Market, by Type

10.1.2.5.2        Russian Federation: Bread Market, by Category

10.1.2.5.3        Russian Federation: Bread Market, by Distribution Channel

10.1.2.6          Rest of Europe: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

10.1.2.6.1        Rest of Europe: Bread Market, by Type

10.1.2.6.2        Rest of Europe: Bread Market, by Category

10.1.2.6.3        Rest of Europe: Bread Market, by Distribution Channel

11.        Company Profiles

11.1     Dr Schar AG

11.1.1       Key Facts

11.1.2       Business Description

11.1.3       Products and Services

11.1.4       Financial Overview

11.1.5       SWOT Analysis

11.1.6       Key Developments

11.2     Associated British Foods Plc

11.2.1       Key Facts

11.2.2       Business Description

11.2.3       Products and Services

11.2.4       Financial Overview

11.2.5       SWOT Analysis

11.2.6       Key Developments

11.3     Grupo Bimbo SAB de CV

11.3.1       Key Facts

11.3.2       Business Description

11.3.3       Products and Services

11.3.4       Financial Overview

11.3.5       SWOT Analysis

11.3.6       Key Developments

11.4     Campbell Soup Co

11.4.1       Key Facts

11.4.2       Business Description

11.4.3       Products and Services

11.4.4       Financial Overview

11.4.5       SWOT Analysis

11.4.6       Key Developments

12.        Appendix

12.1     Appendix

 

 

 

 

List of Tables

Table 1.             Europe Bread Market Revenue and Forecasts To 2030 (US$ Billion)

Table 2.             Germany: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 3.             Germany: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

Table 4.             France: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Table 5.             France: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 6.             France: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

Table 7.             Italy: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Table 8.             Italy: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 9.             Italy: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

Table 10.          United Kingdom: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Table 11.          United Kingdom: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 12.          United Kingdom: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

Table 13.          Russian Federation: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Table 14.          Russian Federation: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 15.          Russian Federation: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

Table 16.          Rest of Europe: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Table 17.          Rest of Europe: Bread Market, by Category Revenue and Forecast to 2030 (US$ Billion)

Table 18.          Rest of Europe: Bread Market, by Distribution Channel Revenue and Forecast to 2030 (US$ Billion)

 

 

List of Figures

Figure 1.           Europe Bread Market Segmentation, By Country

Figure 2.           Porter's Five Forces Analysis

Figure 3.           Ecosystem: Europe Bread Market

Figure 4.           Europe Bread Market - Key Industry Dynamics

Figure 5.           Impact Analysis of Drivers and Restraints

Figure 6.           Europe Bread Market Revenue (US$ Billion), 2022 – 2030

Figure 7.           Bread Market Share (%) – Type, 2022 and 2030

Figure 8.           Loaves: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 9.           Sandwich Breads: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 10.        Baguettes: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 11.        Burger Buns: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 12.        Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 13.        Europe Bread Market Revenue Share, By Category (2022 and 2030)

Figure 14.        Organic: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 15.        Conventional: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 16.        Europe Bread Market Revenue Share, By Distribution Channel (2022 and 2030)

Figure 17.        Supermarkets and Hypermarkets: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 18.        Specialty Stores: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 19.        Online Retail: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 20.        Others: Europe Bread Market Revenue and Forecast to 2030 (US$ Billion)

Figure 21.        Europe: Bread Market, by key country - Revenue (2022) (US$ Billion)

Figure 22.        Europe: Bread Market Revenue Share, By Key Country (2022 and 2030)

Figure 23.        Germany: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

Figure 24.        Germany: Bread Market, by Type Revenue and Forecast to 2030 (US$ Billion)

Figure 25.        France: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

Figure 26.        Italy: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

Figure 27.        United Kingdom: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

Figure 28.        Russian Federation: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

Figure 29.        Rest of Europe: Bread Market Revenue and Forecasts to 2030 (US$ Billion)

 

  1. Campbell
  2. Grupo Bimbo, S.A.B. de C.V.
  3. Dr Schar AG
  4. Associated British Foods Plc

 

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Bread Market.    
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe Bread Market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe Bread Market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
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