Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks Market

The Europe and Americas air fresheners with wick and rattan wood sticks market is expected to grow from US$ 344.19 million in 2022 to US$ 473.35 million by 2028; it is expected to register a CAGR of 5.5% from 2022 to 2028.

Market Introduction

Air fresheners with wick and rattan wood sticks are used in residential and commercial spaces to create a pleasant environment. These products eliminate the odor. Rising disposable income of people and growing adoption of air fresheners with wick and rattan wood sticks in commercial facilities are the market drivers. Based on product type, the market is bifurcated into air fresheners with wick and rattan wood sticks. In terms of end use, the market is classified into residential, commercial, and others. Based on distribution channel, the market is bifurcated into online channels and offline channels.

Market Overview and Dynamics

The air fresheners with wick and rattan wood sticks market is bolstering owing to growing adoption of these air fresheners in the commercial sector and increasing disposable income of people. Furthermore, the increase in demand for high-end lifestyles and luxury in everyday lives is propelling the growth of the air freshener with wick and rattan wood sticks market. Moreover, air fresheners with wick and rattan wood sticks are used in residential and commercial spaces to create a pleasant environment. Commercial buildings increasingly use air care systems, such as air fresheners with wick and rattan wood sticks, to neutralize foul odors and keep the environment clean and refreshing. This promotes good vibes in the space, improving employee mood and morale and increasing productivity. Air fresheners can be easily installed anywhere a pleasant fragrance is desired, including meeting rooms, reception areas, hotels, showrooms, and offices. Various fragrances, such as fruit and lemon-rich fragrances, transform musky offices and bathrooms into fresh and clean environments. Furthermore, rattan diffuser sticks use essential oil, and natural essential oil extracts benefit human health and well-being.

Key Market Segments

Based on product type, the Europe and Americas air fresheners with wick and rattan wood sticks market is segmented into air fresheners with wick and rattan wood sticks. The air freshener with wick segment held a larger share of the market in 2022. The air freshener system with wicks consists of a glass vial or container containing scents inserted into the plug-in unit. The plug-in unit is then connected to an electrical outlet. The plug works as a warmer, helping release the fragrances into the air. A few manufacturers, such as Procter & Gamble Co and Reckitt Benckiser Group plc, provide a diffuser that can adjust the warmer to emit the desired intensity of fragrances. When the containers are empty, the base unit can be replaced with new vials for reuse.

Based on end use, the Europe and Americas air fresheners with wick and rattan wood sticks market is segmented into residential, commercial, and others. The demand for air fresheners with wicks and rattan wood sticks is increasing rapidly in residential applications as people are becoming health conscious. Consumers are continuously inclined toward using more natural products to avoid life-threatening diseases such as cancer, caused due to hazardous chemicals in room freshener sprays. A rattan wood stick does not emit harmful gas or smoke, maintaining good indoor air quality. Additionally, manufacturers such as Scent Fill and Aura Cacia offer natural air fresheners with wicks that do not damage indoor air quality. As a result of this, they are widely used in residential places.

Based on distribution channel, the Europe and Americas air fresheners with wick and rattan wood sticks market is segmented into online channels and offline channels. The offline channels segment accounted for a larger market share in 2021. Offline channels include supermarkets & hypermarkets, convenience stores, mass-market retailers, and grocery stores. Supermarkets & hypermarkets are large retail stores that offer a wide range of products at reasonable costs. Additionally, products from various brands are assembled under one roof, enabling shoppers to find desirable products in less time. Furthermore, factors such as better services, bulk purchasing, availability of different payment options, and convenience encourage shoppers to purchase at supermarkets & hypermarkets. Many leading manufacturers of air fresheners with wick and rattan wood sticks target selling their products through major supermarket & hypermarket chains such as Walmart, Target, and Aldi, as there is high customer traffic in such stores. Thus, supermarkets & hypermarkets are considered effective distribution channels for air fresheners with wick and rattan wood sticks.

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the Europe and Americas air fresheners with wick and rattan wood sticks market are company websites, annual reports, financial reports, national government documents, and statistical databases. Reckitt Benckiser Group plc.; Procter and Gamble Co.; S.C. JOHNSON and SON, INC.; Pura Scents, Inc.; Hypsoé; Sunsum Intention Candles; Scent Company Srl; Voluspa; AromaValue Inc.; and Balev Corp EOOD are among the major companies listed in the report. 

Reasons to Buy Report

• To understand the Europe and Americas air fresheners with wick and rattan wood sticks market landscape and identify segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape in Europe and Americas
• To efficiently plan mergers and acquisitions, and partnership deals in the Europe and Americas air fresheners with wick and rattan wood sticks market by identifying market segments with the most promising probable sales
• To make knowledgeable business decisions from a perceptive and comprehensive analysis of the performance of various market segments
• To obtain a market revenue forecast for various segments for the period of 2022–2028

Company Profiles

• Reckitt Benckiser Group plc.
• Procter and Gamble Co.
• S.C. JOHNSON and SON, INC.
• Pura Scents, Inc.
• Hypsoé
• Sunsum Intention Candles
• Scent Company Srl
• Voluspa
• AromaValue Inc.
• Balev Corp EOOD

Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks Strategic Insights

Strategic insights for the Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks Report Scope

Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks Regional Insights

The geographic scope of the Europe and Americas Air Fresheners with Wick and Rattan Wood Sticks refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.