Increasing investment in dairy and livestock
The Veterinary Ultrasound market of Eastern Europe is largely influenced by the substantial investments being made in the area of Dairy and Livestock production. Many Eastern European countries including Poland, Hungary, and Romania are upgrading their farms to maximize production through the implementation of high-yield cattle, better breeding techniques, and improved herd management practices. This upgrading of farms requires the purchase of many new diagnostic tools, including ultrasound systems, which are used for the monitoring of animal reproduction, identification of internal health problems, and maximization of herd/animal performance.
There are also funds available from the government, as well as from agricultural grants, to assist with the investments made in upgrading farms. In Romania, for instance, a series of grant programs are available to assist small and mid-sized farms with purchasing modern Veterinary Technologies, including ultrasound imaging equipment. These programs are aimed at increasing the efficiency of reproduction and decreasing the number of livestock that die as a result of undiagnosed health issues, thereby impacting the profitability of the farm and the quality of food that is made available.
Furthermore, a growing number of Private Investments are now being made in large commercial Farming Operations, resulting in the increased Adoption of Technology on dairy farms. The use of ultrasound systems for the early detection of pregnancy, monitoring fertility, and assessing organ health is becoming an industry standard amongst Modern Dairy Farms in Eastern Europe. As investments in Livestock production continue throughout Eastern Europe, the amount of Veterinary Ultrasound systems will continue to grow as a means of improving productivity and implementing sustainable farming practices.
Rising demand for portable ultrasound devices
There is an increasing sense of urgency for portable ultrasound equipment in veterinary medicine, it is creating a great opportunity to be realized within Eastern Europe. Many livestock are located in the countryside and in isolated locations that do not have large, multi-service veterinary clinics within reasonable service distance from their location. Portable and hand-held devices allow veterinarians to be able to produce images at the farm when pregnant, conducting disease diagnostics, and monitoring animal reproductive status without having to move the animals to a large, multi-service veterinary clinic to obtain an ultrasound image.
The use of portable ultrasound equipment will allow mobile veterinary practices, which are becoming more common in Eastern Europe, to provide veterinary services to smaller farms on a regular basis, better monitoring the health of the herd, and responding more quickly to reproductive health issues. By providing these services using portable equipment, there is less potential for logistics and providing services at a farm and increase production efficiency.
Moreover, universities and technical colleges in Eastern Europe that provide training for veterinarians are incorporating training on portable ultrasound equipment into the curricula, allowing for veterinarians to develop confidence and to increase adoption rates of the portable ultrasound equipment. With the increasing demand for mobile, time-efficient, and economical diagnostic tools for veterinarians, the market for portable ultrasound equipment is expected to grow significantly throughout Eastern Europe.
