Cooking Sauces Market by Type (Tomato Sauce, Barbecue Sauce, Soy Sauce, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others): Global Market Size Estimates and Forecast (2022-2030)

The market crossed US$ 44.1 billion mark in 2022 and is expected to hit US$ 58.8 billion by 2030, recording an approximate CAGR of 3.7% during the forecast period.

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Rising Demand for Convenience Food and Growing Interest for Different Cuisines

Over the past few years, the lifestyles of people across the world have evolved dramatically. Due to hectic work schedules, people’s dependency on products that help saving time and efforts has increased. This has increased the sales of convenience food and beverages. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. Moreover, consumers are exploring different cuisines such as Asian, Mexican, Italian, among others. Different cuisines involve the use of different sauces such as tomato sauce, chilli sauce, mayonnaise, soy sauce, barbecue sauce, and pizza-pasta sauce. Thus, the rising consumption of convenience, rising interest for different cuisines, and availability of various brands of culinary sauces across multiple retail channels are all driving the cooking sauces market growth.

Within the report, the market is segmented into type, distribution channel, and geography. By type, the market is segmented into tomato sauce, barbecue sauce, soy sauce, and others. On the basis of distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. Geographically, the market is sub-segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

Flourishment of E-Commerce

In recent years, there has been a massive transformation in the organized retail sector. The emergence of e-commerce has resulted in considerable changes in the way people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere at any time are among the key factors bolstering e-commerce. People are increasingly using online retail platforms for purchasing cooking sauces. Therefore, manufacturers of cooking sauces are strengthening their presence across well-known e-commerce platforms such as Amazon.com, Walmart, Kroger, and Tesco. Thus, the rapidly emerging e-commerce sector is contributing to the cooking sauces market growth.

Packaging Innovations by Cooking Sauce Manufacturers

Manufacturers of cooking sauces are launching products with innovative packaging to acquire new potential consumers. They are using sustainable packaging materials to meet the changing consumer interests and preferences. For instance, Kraft-Heinz, Inc is teaming up with Pulpex, a manufacturer of sustainable packaging material, to develop a renewable and recyclable paper-based ketchup bottle made from sustainably sourced wood pulp. The company aims to reduce its environmental footprint by offering its products in recyclable, reusable, or compostable packaging. Such initiatives by the key market players are expected to open new opportunities in the cooking sauces market over the forecast period.

Recent strategic developments in cooking sauces market

The cooking sauces market has undergone several significant developments, and a few of these have been mentioned below:

• In February 2020, The Mizkan Group expanded its operations in the US to offer its Japanese sauces and rice vinegar to the Us market.
• In September 2022, Griffith Foods launched a new range of culinary sauces for the Indian market.

The cooking sauces market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. B&G Foods, Inc.; Barilla G. e R. F.lli S.p.A.; Kraft-Heinz, Inc.; Nestle SA; and Unilever are among the prominent players operating in the market.

Target audience for the report:

• Raw material providers
• Manufacturers and distributors of sauces, seasonings, salad dressings, condiments, and spices
• Government bodies, such as regulating authorities and policy makers
• Retailers of cooking sauces, dips, and dressings
• Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented on the basis of:

• Type:
  • Tomato Sauce
  • Barbecue Sauce
  • Soy Sauce
  • Others
• Distribution Channel:
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others
• Region
  • North America
  • Europe
  • Asia Pacific (APAC)
  • South & Central America
  • Middle East & Africa
• Companies profiled        
  • B&G Foods, Inc.
  • Barilla G. e R. F.lli S.p.A.
  • Kraft-Heinz, Inc.
  • Nestle SA
  • Unilever