
Asia Pacific Functional Beverages Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Energy Drinks, Sports Drinks, Fortified Juices, Functional Water, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
The functional beverages market in Asia-Pacific is expected to grow from US$ 20,292.02 million in 2021 to US$ 36,272.00 million by 2028; it is estimated to grow at a CAGR of 8.7% from 2021 to 2028.
Over the past few years, the lifestyles of people have changed dramatically. People find it difficult to balance work, home, and recreation due to their hectic lifestyles, resulting in distraction, demotivation, and mental instability. Many people wish to enhance their concentration and mental clarity to handle their daily routine better. Therefore, people focus on improving their cognitive health and prefer products that improve the brain's functioning. Cognitive health is the ability to think, learn, and remember clearly. It is a crucial aspect of brain health. Thus, the growing focus on cognitive health and nootropics has compelled various functional beverage manufacturers to develop products with cognitive benefits. Nootropic beverages consist of ingredients that increase cognitive performance, reduce stress and exhaustion, and enhance mood and productivity. Manufacturers are using ingredients rich in eicosapentaenoic acid (EPA), docosahexaenoic acid (DHA), choline, creatine, and resveratrol to help boost the performance of the brain. Thus, the increasing focus on mental health is driving the functional beverages market growth in Asia-Pacific.
Asia-Pacific Functional Beverages Market Revenue and Forecast to 2028 (US$ Million)

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Asia-Pacific Functional Beverages Market Segmentation
The Asia-Pacific functional beverages market is segmented into type, distribution channel, and country. Based on type, the Asia-Pacific functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share of the market. Based on distribution channel, the Asia-Pacific functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share of the market. Similarly, based on country, the Asia-Pacific functional beverages market is segmented into China, Japan, India, South Korea, Australia, and the Rest of Asia-Pacific. Furthermore, China contributed a substantial share in 2020.
Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company; and The Wonderful Company LLC are among the leading companies operating in the Asia-Pacific functional beverages market.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. APAC Functional Beverages Market Landscape
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Value Chain Analysis
4.4.1 Raw Material
4.4.2 Manufacturing/Processing
4.4.3 Packaging
5. APAC Functional Beverages Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Demand for Beverages with Functional Benefits
5.1.2 Increasing Healthcare Expenditure
5.2 Market Restraints
5.2.1 High Costs of Functional Beverages and Stringent Labelling Norms
5.3 Market Opportunities
5.3.1 Hike in Demand for Plant-based Functional Beverages
5.4 Future Trends
5.4.1 Growing Popularity of Nootropic Beverages
5.5 Impact Analysis of Drivers and Restraints
6. Functional Beverages – APAC Market Analysis
6.1 APAC Functional Beverages Market Overview
6.2 APAC Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)
7. APAC Functional Beverages Market Analysis – By Type
7.1 Overview
7.2 APAC Functional Beverages Market Breakdown, By Type, (2020 & 2028)
7.3 Energy Drinks
7.3.1 Overview
7.3.2 APAC Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)
7.4 Sports Drinks
7.4.1 Overview
7.4.2 APAC Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)
7.5 Fortified Juices
7.5.1 Overview
7.5.2 APAC Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)
7.6 Functional Water
7.6.1 Overview
7.6.2 APAC Functional Water Market Revenue Forecasts to 2028 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 APAC Others Market Revenue Forecasts to 2028 (US$ Million)
8. APAC Functional Beverages Market Analysis – By Distribution Channel
8.1 Overview
8.2 APAC Functional Beverages Market Breakdown, By Distribution Channel, (2020 & 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 APAC Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.4 Convenience Stores
8.4.1 Overview
8.4.2 APAC Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 APAC Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 APAC Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9. APAC Functional Beverages Market – Country Analysis
9.1 Overview
9.1.1 APAC Functional Beverages Market Breakdown, by Key Countries
9.1.1.1 Australia Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.1.1 Australia Functional Beverages Market Breakdown By Type
9.1.1.1.2 Australia Functional Beverages Market Breakdown by Distribution Channel
9.1.1.2 China Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.2.1 China Functional Beverages Market Breakdown By Type
9.1.1.2.2 China Functional Beverages Market Breakdown by Distribution Channel
9.1.1.3 India Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.3.1 India Functional Beverages Market Breakdown By Type
9.1.1.3.2 India Functional Beverages Market Breakdown by Distribution Channel
9.1.1.4 Japan Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.4.1 Japan Functional Beverages Market Breakdown By Type
9.1.1.4.2 Japan Functional Beverages Market Breakdown by Distribution Channel
9.1.1.5 South Korea Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.5.1 South Korea Functional Beverages Market Breakdown By Type
9.1.1.5.2 South Korea Functional Beverages Market Breakdown by Distribution Channel
9.1.1.6 Rest of APAC Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.6.1 Rest of APAC Functional Beverages Market Breakdown By Type
9.1.1.6.2 Rest of APAC Functional Beverages Market Breakdown by Distribution Channel
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. Company Profiles
11.1 PepsiCo
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 The Coca-Cola Company
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Nestlé
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 The Kraft Heinz Company
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 GENERAL MILLS, INC.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Danone S.A.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Monster Energy Company
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Red Bull
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 The Wonderful Company LLC.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. APAC Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. Australia Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 3. Australia Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 4. China Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 5. China Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 6. India Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 7. India Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 8. Japan Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 9. Japan Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 10. South Korea Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 11. South Korea Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 12. Rest of APAC Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 13. Rest of APAC Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. APAC Functional Beverages Market Segmentation
Figure 2. APAC Functional Beverages Market Segmentation – By Country
Figure 3. APAC Functional Beverages Market Overview
Figure 4. APAC Functional Beverages Market: By Type
Figure 5. APAC Functional Beverages Market: By Country
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. Value Chain: APAC Functional Beverages Market
Figure 9. APAC Functional Beverages Market Impact Analysis of Drivers and Restraints
Figure 10. APAC Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. APAC Functional Beverages Market Breakdown by Type, 2020 & 2028 (%)
Figure 12. APAC Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)
Figure 13. APAC Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)
Figure 14. APAC Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)
Figure 15. APAC Functional Water Market Revenue Forecasts to 2028 (US$ Million)
Figure 16. APAC Others Market Revenue Forecasts to 2028 (US$ Million)
Figure 17. APAC Functional Beverages Market Breakdown by Distribution Channel, 2020 & 2028 (%)
Figure 18. APAC Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 19. APAC Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 20. APAC Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 21. APAC Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 22. APAC Functional Beverages Market, by key Country Revenue (2020) (US$ Million)
Figure 23. APAC Functional Beverages Market Breakdown by Key Countries, 2020 & 2028 (%)
Figure 24. Australia Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 25. China Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 26. India Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 27. Japan Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 28. South Korea Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 29. Rest of APAC Functional Beverages Market Forecasts to 2028 (US$ Million)
- Danone S.A.
- GENERAL MILLS, INC.
- KRAFT Foods
- Monster Energy Company
- Nestlé
- PepsiCo
- Red Bull
- The Coca-Cola Company
- The Wonderful Company LLC