Asia Pacific Flavor Masking Agents for Food and Beverages Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)

BMIRE00029942 | Pages: 97 | Food and Beverages | Apr 2024 | Type: Regional | Status: Published
The Asia Pacific flavor masking agents for food and beverages market was valued at US$ 50.56 million in 2022 and is expected to reach US$ 76.15 million by 2030; it is estimated to record a CAGR of 5.3% from 2022 to 2030.

Increasing Demand for Natural Additives Drive Asia Pacific Flavor Masking Agents for Food and Beverages Market

Consumers are highly concerned about their diet. They pay attention to product labels and additives used in processed foods and beverages. The popularity of organic products is increasing owing to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), which increase their appeal among consumers who are ready to pay higher prices. Moreover, consumers increasingly prefer clean-label food products free of synthetic colors, flavors, and other additives. Further, they focus on holistic and conscious consumption and prefer products made with ethically sourced additives. Thus, the demand for natural additives is increasing in the food & beverage industry. Kerry Group, one of the known manufacturers of flavor masking agents, offers 'Prolamin Coating', a natural flavor masking agent. It is a known masking agent for bitter taste masking. Prolamin is a plant storage protein found in the seeds of cereal grains such as rice and oats and accounts for ~5-10 % of the total proteins in those plants. Manufacturers and flavor companies could produce clean, labeled flavor masking agents by extracting, separating, and purifying prolamin-rich fractionation. Thus, an upsurging demand for natural additives is expected to create a new trend in the flavor masking agents in the food & beverages market in the coming years.

Asia Pacific Flavor Masking Agents for Food and Beverages Market Overview

The Asia Pacific flavor masking agents for food and beverages market is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. Developed and developing countries in the region witness growth in urbanization, coupled with the rising middle-class population, offering several opportunities for the market players. The region is becoming discerning and seeking diverse, innovative food and beverage options. The diverse and multicultural nature of Asia Pacific has resulted in dietary restrictions and preferences. The region reports increased demand for plant-based food products coupled with an upsurge in the vegan population. Flavor masking agents play a crucial role in enabling manufacturers to create plant-based food products with exciting and novel flavor combinations, enhancing the appeal of their products to a wider consumer base. In addition, the region is experiencing a significant shift toward functional and fortified products, contributing to market growth. The functional and fortified products contain ingredients with strong and undesirable flavors such as metallic, astringent, and bitter off-notes. Flavor masking agents help make these products palatable without compromising their health benefits, aligning with the increasing consumer interest in functional food and beverages.

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Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Flavor Masking Agents for Food and Beverages Market Segmentation

The Asia Pacific flavor masking agents for food and beverages market is segmented based on type, application, and country.

Based on type, the Asia Pacific flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The bitter segment held the largest share in 2022.

By application, the Asia Pacific flavor masking agents for food and beverages market is segmented into bakery and confectionery; dairy and frozen desserts; beverages; meat, poultry, and seafood; meat substitutes; dairy alternatives; RTE and RTC meals; and others. The beverages segment held the largest share in 2022.

Based on country, the Asia Pacific flavor masking agents for food and beverages market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific flavor masking agents for food and beverages market in 2022.

Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV are some of the leading companies operating in the Asia Pacific flavor masking agents for food and beverages market.
Table of Content

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

3.4 Limitations and Assumptions

4. Asia Pacific Flavor Masking Agents for Food and Beverages Market Landscape

4.1 Overview

4.1.1 Market Definition:

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers

4.3.2 Manufacturing Process

4.3.3 Distributors or Suppliers

4.3.4 End-Use Industries

4.4 List of Vendors

5. Asia Pacific Flavor Masking Agents for Food and Beverages Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Wide Array of Applications

5.1.2 Technological Advancements in Flavor Masking

5.2 Market Restraints

5.2.1 High Manufacturing Expenses Results in High Product Cost

5.3 Market Opportunities

5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products

5.4 Future Trends

5.4.1 Increasing Demand for Natural Additives

5.5 Impact Analysis of Drivers and Restraints

6. Flavor Masking Agents for Food and Beverages Market - Asia Pacific Market Analysis

6.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue (US$ Thousand)

6.2 Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume (Tons)

6.3 Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecast and Analysis (US$ Thousand)

6.4 Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecast and Analysis (Tons)

7. Asia Pacific Flavor Masking Agents for Food and Beverages Market Analysis - Type

7.1 Sweet

7.1.1 Overview

7.1.2 Sweet Market Revenue and Forecast to 2030 (US$ Thousand)

7.1.3 Sweet Market Volume and Forecast to 2030 (Tons)

7.2 Salt

7.2.1 Overview

7.2.2 Salt Market Revenue and Forecast to 2030 (US$ Thousand)

7.2.3 Salt Market Volume and Forecast to 2030 (Tons)

7.3 Fat

7.3.1 Overview

7.3.2 Fat Market Revenue and Forecast to 2030 (US$ Thousand)

7.3.3 Fat Market Volume and Forecast to 2030 (Tons)

7.4 Bitter

7.4.1 Overview

7.4.2 Bitter Market Revenue and Forecast to 2030 (US$ Thousand)

7.4.3 Bitter Market Volume and Forecast to 2030 (Tons)

7.5 Others

7.5.1 Overview

7.5.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)

7.5.3 Others Market Volume and Forecast to 2030 (Tons)

8. Asia Pacific Flavor Masking Agents for Food and Beverages Market Analysis - Application

8.1 Bakery and Confectionery

8.1.1 Overview

8.1.2 Bakery and Confectionery Market Revenue and Forecast to 2030 (US$ Thousand)

8.2 Dairy and Frozen Desserts

8.2.1 Overview

8.2.2 Dairy and Frozen Desserts Market Revenue and Forecast to 2030 (US$ Thousand)

8.3 Beverages

8.3.1 Overview

8.3.2 Beverages Market Revenue and Forecast to 2030 (US$ Thousand)

8.4 Meat, Poultry, and Seafood

8.4.1 Overview

8.4.2 Meat, Poultry, and Seafood Market Revenue, and Forecast to 2030 (US$ Thousand)

8.5 Meat Substitutes

8.5.1 Overview

8.5.2 Meat Substitutes Market Revenue, and Forecast to 2030 (US$ Thousand)

8.6 Dairy Alternatives

8.6.1 Overview

8.6.2 Dairy Alternatives Market Revenue and Forecast to 2030 (US$ Thousand)

8.7 RTE & RTC Meals

8.7.1 Overview

8.7.2 RTE & RTC Meals Market Revenue and Forecast to 2030 (US$ Thousand)

8.8 Others

8.8.1 Overview

8.8.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)

9. Asia Pacific Flavor Masking Agents for Food and Beverages Market - Country Analysis

9.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market - Country Analysis

9.1.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Country

9.1.1.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Country

9.1.1.2 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.3 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.3.1 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.3.2 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.3.3 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

9.1.1.4 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.5 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.5.1 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.5.2 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.5.3 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

9.1.1.6 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.7 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.7.1 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.7.2 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.7.3 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

9.1.1.8 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.9 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.9.1 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.9.2 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.9.3 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

9.1.1.10 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.11 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.11.1 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.11.2 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.11.3 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

9.1.1.12 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

9.1.1.13 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

9.1.1.13.1 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.13.2 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type

9.1.1.13.3 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application

10. Competitive Landscape

10.1 Heat Map Analysis

10.2 Company Positioning & Concentration

11. Company Profiles

11.1 Sensient Technologies Corp

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Firmenich International SA

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Tate & Lyle Plc

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 Archer-Daniels-Midland Co

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Kerry Group Plc

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Carmi Flavor & Fragrance Co Inc

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Synergy Flavors Inc

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 GEO Specialty Chemicals Inc

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Koninklijke DSM NV

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

12. Appendix

List of Tables

Table 1. Asia Pacific Flavor Masking Agents for Food and Beverages Market Segmentation

Table 2. List of Vendors in the Value Chain

Table 3. Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Table 4. Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Table 5. Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Type

Table 6. Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - Type

Table 7. Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 8. China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - by Type

Table 9. China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - by Type

Table 10. Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Type

Table 11. Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - Type

Table 12. Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 13. India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Type

Table 14. India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - Type

Table 15. India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 16. Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Type

Table 17. Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - Type

Table 18. Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 19. South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - by Type

Table 20. South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - by Type

Table 21. South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 22. Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts To 2030 (US$ Thousand) - by Type

Table 23. Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons) - by Type

Table 24. Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand) - Application

Table 25. Heat Map Analysis

List of Figures

Figure 1. Asia Pacific Flavor Masking Agents for Food and Beverages Market Segmentation, By Country

Figure 2. Porter's Five Forces Analysis: Asia Pacific Flavor Masking Agents for Food and Beverages Market

Figure 3. Ecosystem: Asia Pacific Flavor Masking Agents for Food & Beverages Market

Figure 4. Asia Pacific Flavor Masking Agents for Food and Beverages Market - Key Industry Dynamics

Figure 5. Asia Pacific Flavor Masking Agents for Food and Beverages Market Impact Analysis of Drivers and Restraints

Figure 6. Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue (US$ Thousand), 2020 - 2030

Figure 7. Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume (Tons), 2020 - 2030

Figure 8. Asia Pacific Flavor Masking Agents for Food and Beverages Market Share (%) - Type, 2022 and 2030

Figure 9. Sweet Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 10. Sweet Market Volume and Forecasts To 2030 (Tons)

Figure 11. Salt Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 12. Salt Market Volume and Forecasts To 2030 (Tons)

Figure 13. Fat Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 14. Fat Market Volume and Forecasts To 2030 (Tons)

Figure 15. Bitter Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 16. Bitter Market Volume and Forecasts To 2030 (Tons)

Figure 17. Others Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 18. Others Market Volume and Forecasts To 2030 (Tons)

Figure 19. Asia Pacific Flavor Masking Agents for Food and Beverages Market Share (%) -Application, 2022 and 2030

Figure 20. Bakery and Confectionery Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 21. Dairy and Frozen Desserts Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 22. Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 23. Meat, Poultry, and Seafood Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 24. Meat Substitutes Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 25. Dairy Alternatives Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 26. RTE & RTC Meals Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 27. Others Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 28. Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Key Countries - Revenue (2022) (US$ Thousand)

Figure 29. Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Key Countries, 2022 And 2030 (%)

Figure 30. China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 31. China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 32. Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 33. Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 34. India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 35. India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 36. Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 37. Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 38. South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 39. South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 40. Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)

Figure 41. Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)

Figure 42. Company Positioning & Concentration

1. Archer-Daniels-Midland Co

2. Carmi Flavor & Fragrance Co Inc

3. Firmenich International SA

4. GEO Specialty Chemicals Inc

5. Kerry Group Plc

6. Koninklijke DSM NV

7. Sensient Technologies Corp

8. Synergy Flavors Inc

9. Tate & Lyle Plc

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific flavor masking agents for food and beverages market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in Asia Pacific flavor masking agents for food and beverages market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the flavor masking agents for food and beverages market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
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