Africa Fuel Dispenser Market Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Fuel Type (Petroleum Fuels, Compressed Fuels, Biofuels), Dispenser System (Submersible, Suction), End-users (Automotive, Industrial, Aerospace and Defense, Marine, Others), and Country
The Africa fuel dispenser market was valued at US$ 49.96 million in 2022 and is projected to reach US$ 64.23 million by 2030; it is expected to register a CAGR of 3.20% during 2022-2030.
Modernizing fuel retail infrastructure in several African nations represents a strategic shift poised to significantly impact and drive the fuel dispenser market growth across the continent. As countries embark on comprehensive upgrades, adopting cutting-edge fuel dispensing technologies emerges as a pivotal component, fostering operational efficiency and an enhanced customer experience. Investments in advanced fuel dispensing technologies play a central role in optimizing the efficiency of fuel retail operations. Upgraded dispensing systems, equipped with state-of-the-art features such as real-time monitoring, automated payment solutions, and data analytics, streamline the fueling process. This not only reduces operational bottlenecks but also ensures a more seamless and expeditious service, aligning with the heightened expectations of a tech-savvy consumer base.
Moreover, the focus on enhancing the overall customer experience in fuel retailing is driving the integration of user-friendly interfaces, contactless payment options, and digital connectivity within fuel dispensers. This customer-centric approach is not only in line with global industry trends but also positions fuel stations as modern, convenient hubs for consumers. The modernization wave extends beyond metropolitan areas, reaching rural regions where fuel dispensers traditionally faced logistical challenges. As infrastructure development extends to these areas, the fuel dispenser market gains new opportunities for expansion, catering to a broader consumer base.
Thus, the modernization of fuel retail infrastructure in Africa acts as a catalyst for the fuel dispenser market growth. The incorporation of advanced technologies not only enhances operational efficiency for businesses but also ensures that fuel dispensers become integral components of a modern, customer-oriented fuel retail experience across the continent. Proactive industry players attuned to these trends are well-positioned to capitalize on the evolving market landscape and contribute to the ongoing transformation of Africa's fuel retail sector. For instance, in May 2022, Gilbarco Veeder-Root Middle East and Africa introduced an innovative fuel dispenser named Latitude, signaling a notable advancement in the region's fuel retail infrastructure. Latitude's future-ready design offers customers a range of configurations to choose from. This unique flexibility empowers customers to customize, scale, and future-proof their dispensers to meet their specific and evolving requirements. The launch of this innovative product reinforces how industry leaders are actively contributing to the modernization and advancement of the fuel dispenser market in Africa.
The Africa fuel dispenser market size is segmented based on fuel type, dispenser system, end-user, and geography. In terms of fuel type, the market is categorized into petroleum fuel, compressed fuels, biofuels, and others. Based on dispenser system, the Africa fuel dispenser market is segmented into submersible and suction. Based on end-user, the fuel dispenser market size is classified into automotive, industrial, aerospace and defense, marine, and others. Based on country, the market is segmented into Tanzania, Kenya, Ethiopia, Senegal, Morocco, the Democratic Republic of Congo, Ivory Coast, Algeria, Nigeria, Egypt, and the Rest of Africa.
The ecosystem of the Africa fuel dispenser comprises various components that include raw material and component suppliers, equipment manufacturers, service providers, and end users. The role of component suppliers in the ecosystem of the Africa fuel dispenser is crucial in ensuring the seamless functioning and reliability of fueling equipment. Component suppliers play a significant role in providing essential parts and elements used to manufacture, maintain, and upgrade various fuel dispensers. Their involvement impacts the efficiency, safety, and performance of the entire fueling process.
Tiger Pump, Ehad Fuel Equipment, FTI Group Ltd., SAMD, Smartflow, Galileo Technologies SA, Eaglestar Energy Technology Co., Ltd., Dover Fuelling Stations, Prowalco, and Gilbarco Veeder-Root are among the key Africa fuel dispenser market players profiled during the market study. In addition, several other important Africa fuel dispenser market players operating in the ecosystem were studied and analyzed during this market research study to get a holistic overview of the market.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Africa Fuel Dispenser Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 Raw Material and Component Supplier:
4.3.2 Equipment Manufacturer:
4.3.3 End Users
4.3.4 Service Providers:
4.3.5 List of Vendors in the Value Chain
5. Africa Fuel Dispenser Market - Key Market Dynamics
5.1 Africa Fuel Dispenser Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rise in Demand for Fuel
5.2.2 Modernization of Fuel Retail Infrastructure
5.2.3 Growth of Automotive Industry
5.3 Market Restraints
5.3.1 Economic Constraints
5.3.2 Rise in Adoption of Electric Vehicles (EVs)
5.4 Market Opportunities
5.4.1 Rural Market Expansion
5.4.2 Integration of Advanced Technologies
5.5 Future Trends
5.5.1 Rise in Adoption of Clean Technologies
5.6 Impact of Drivers and Restraints:
6. Africa Fuel Dispenser Market Analysis
6.1 Africa Fuel Dispenser Market Revenue (US$ Million), 2022-2030
6.2 Africa Fuel Dispenser Market Revenue (US$ Million), 2022-2030
6.3 Africa Fuel Dispenser Market Forecast and Analysis
7. Africa Fuel Dispenser Market Analysis - by Fuel Type
7.1 Petroleum Fuels
7.1.1 Overview
7.1.2 Petroleum Fuels: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Compressed Fuels
7.2.1 Overview
7.2.2 Compressed Fuels: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
7.3 Biofuels
7.3.1 Overview
7.3.2 Biofuels: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
8. Africa Fuel Dispenser Market Analysis - by Dispenser System
8.1 Submersible
8.1.1 Overview
8.1.2 Submersible: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Suction
8.2.1 Overview
8.2.2 Suction: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
9. Africa Fuel Dispenser Market Analysis - by End-users
9.1 Automotive
9.1.1 Overview
9.1.2 Automotive: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Industrial
9.2.1 Overview
9.2.2 Industrial: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
9.3 Aerospace and Defence
9.3.1 Overview
9.3.2 Aerospace and Defence: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
9.4 Marine
9.4.1 Overview
9.4.2 Marine: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10. Africa Fuel Dispenser Market - Country Analysis
10.1 Africa
10.1.1 Africa Fuel Dispenser Market Breakdown by Countries
10.1.2 Africa Fuel Dispenser Market Revenue and Forecast and Analysis - by Country
10.1.2.1 Africa Fuel Dispenser Market Revenue and Forecast and Analysis - by Country
10.1.2.2 Tanzania: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 Tanzania: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.2.2 Tanzania: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.2.3 Tanzania: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.3 Kenya: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Kenya: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.3.2 Kenya: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.3.3 Kenya: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.4 Ethiopia: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Ethiopia: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.4.2 Ethiopia: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.4.3 Ethiopia: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.5 Senegal: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.5.1 Senegal: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.5.2 Senegal: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.5.3 Senegal: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.6 Morocco: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.6.1 Morocco: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.6.2 Morocco: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.6.3 Morocco: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.7 Democratic Republic of Congo: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.7.1 Democratic Republic of Congo: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.7.2 Democratic Republic of Congo: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.7.3 Democratic Republic of Congo: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.8 Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.8.1 Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.8.2 Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.8.3 Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.9 Algeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.9.1 Algeria: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.9.2 Algeria: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.9.3 Algeria: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.10 Nigeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.10.1 Nigeria: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.10.2 Nigeria: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.10.3 Nigeria: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.11 Egypt: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.11.1 Egypt: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.11.2 Egypt: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.11.3 Egypt: Africa Fuel Dispenser Market Breakdown by End-users
10.1.2.12 Rest of Africa: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.12.1 Rest of Africa: Africa Fuel Dispenser Market Breakdown by Fuel Type
10.1.2.12.2 Rest of Africa: Africa Fuel Dispenser Market Breakdown by Dispenser System
10.1.2.12.3 Rest of Africa: Africa Fuel Dispenser Market Breakdown by End-users
11. Africa Fuel Dispenser Market - Impact of COVID-19 Pandemic
11.1 Pre & Post COVID-19 Impact
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product Development
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning and Concentration
14. Company Profiles
14.1 TSG Solutions Group SAS
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 FTI Group Ltd
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Jachart Pty Ltd
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Galileo Technologies SA
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Eaglestar Energy Technology Co Ltd
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Dover Fueling Solutions
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Prowalco Tatsuno Pty Ltd
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Gilbarco Inc
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Southern Africa Master Distributors Pty Ltd
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Smartflow Technologies Ltd
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
LIST OF TABLES
Table 1. Africa Fuel Dispenser Market Segmentation
Table 2. List of Vendors
Table 3. Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 5. Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 6. Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 7. Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Country
Table 8. Tanzania: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 9. Tanzania: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 10. Tanzania: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 11. Kenya: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 12. Kenya: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 13. Kenya: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 14. Ethiopia: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 15. Ethiopia: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 16. Ethiopia: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 17. Senegal: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 18. Senegal: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 19. Senegal: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 20. Morocco: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 21. Morocco: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 22. Morocco: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 23. Democratic Republic of Congo: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 24. Democratic Republic of Congo: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 25. Democratic Republic of Congo: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 26. Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 27. Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 28. Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 29. Algeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 30. Algeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 31. Algeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 32. Nigeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 33. Nigeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 34. Nigeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 35. Egypt: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 36. Egypt: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 37. Egypt: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 38. Rest of Africa: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Fuel Type
Table 39. Rest of Africa: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by Dispenser System
Table 40. Rest of Africa: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million) - by End-users
Table 41. Heat Map Analysis by Key Players
LIST OF FIGURES
Figure 1. Africa Fuel Dispenser Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. January to December South Africa Fuel Sales Volume / Consumption (2022)
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Africa Fuel Dispenser Market Revenue (US$ Million), 2022-2030
Figure 6. Africa Fuel Dispenser Market Share (%) - by Fuel Type, 2022 and 2030
Figure 7. Petroleum Fuels: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 8. Compressed Fuels: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 9. Biofuels: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 10. Africa Fuel Dispenser Market Share (%) - by Dispenser System, 2022 and 2030
Figure 11. Submersible: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 12. Suction: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 13. Africa Fuel Dispenser Market Share (%) - by End-users, 2022 and 2030
Figure 14. Automotive: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 15. Industrial: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 16. Aerospace and Defense: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 17. Marine: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 18. Others: Africa Fuel Dispenser Market- Revenue and Forecast to 2030 (US$ Million)
Figure 19. Africa Fuel Dispenser Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 20. Tanzania: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Kenya: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. Ethiopia: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. Senegal: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. Morocco: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. Democratic Republic of Congo: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 26. Cote d Ivoire (Ivory Coast): Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. Algeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 28. Nigeria: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 29. Egypt: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 30. Rest of Africa: Africa Fuel Dispenser Market - Revenue and Forecast to 2030 (US$ Million)
Figure 31. Company Positioning and Concentration
- TSG Group
- Ehad Fuel Equipment
- FTI Group Ltd.
- SAMD
- Smartflow
- Galileo Technologies SA
- Eaglestar Energy Technology Co., Ltd.
- Dover Fuelling Stations
- Prowalco
- Gilbarco Veeder-Root
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Africa fuel dispenser market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Africa fuel dispenser market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution