Growing Demand for Low Alcohol and Sugar Content Drinks to Escalate US Vermouth Market Growth

According to our latest market study on “US Vermouth Market Forecast to 2027 – COVID-19 Impact and Analysis – by Type (Sweet and Dry) and Distribution Channel (On-Trade and Off-Trade),” the market was valued at US$ 1,543.24 million in 2019 and it is projected to reach US$ 2,699.52 million by 2027; it is expected to grow at a CAGR of 7.3% from 2020 to 2027. The report highlights key factors driving the market growth and prominent players, along with their developments, in the market.

Vermouth is a fortified wine form composed of several significant botanicals, which offers a distinct aroma and flavor to the wine. The vermouth wine is quite similar to the sweet Cinzano or Martini. Vermouth usually comprises 17–19% alcohol and 7–9% sugar. The production of vermouth includes preparing a suitable fortified base wine and adding herbs to it. The addition of herbs in vermouth such as dried tonka beans, wormwood, oregano,  balm leaf, dried woodruff, yarrow, gentian root, blessed thistle, peel, chamomile flowers, angelica root, American saffron, dried orange, rosemary, summer savory, sage, sweet basil, and thyme—increases the content of aldehyde,  phenols, and ester.

Rising popularity of cocktails with low-alcohol and less sugar that are aromatized with herbs and spices is predicted to drive the vermouth market during the forecast period. Vermouth is made of 75.0% of wine content, a base infused with alcohol and several botanicals—including roots, herbs, spices, barks, flowers, and seeds—to aromatize it. Vermouth is fortified with added alcohol, usually grape brandy. These fortified wine variants are usually consumed as aperitif across the US. Over the preceding few years, customers are shifting toward alcoholic drinks, such as different types of cocktails, over traditional alcohol beverages, including gin and brandy.

Bacardi Limited, Atsby Vermouth (Rhys & Rylee), Davide Campari Milano NV, Imbue Cellars, Contratto, Dolin, F.LLI Gancia & C. SpA, E. & J. Gallo Winery, The Wine Group, and Branca International are among the well-established players in the vermouth market.

Impact of COVID-19 Pandemic on US Vermouth Market

COVID-19 first originated in Wuhan, China, in December 2019, and since then, it has spread globally. Food & beverage is one of the world’s major industries suffering severe disruptions—such as supply chain breaks, and office shutdowns—resulting from COVID-19 outbreak. Many companies have already declared possible delays in product deliveries and slump in future sales of their products. In addition, the travel bans and shutdowns imposed across the US are affecting business collaborations and partnership opportunities. All these factors are likely to negatively affect the industries and thus, act as a restraining factor for the growth of several markets related to this industry in the coming months. All these factors are expected to negatively impact the US vermouth market

The report includes the segmentation of the US vermouth market as follows:

• Sweet
• Dry

• On-Trade
• Off-Trade
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

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