Ultrasound Market: Adoption of Portable and Handheld Devices to Drive Market Growth to US$ 5,976.25 Million by 2031

As per the latest market research by Business Market Insights (BMI), the research report "Ultrasound Market Size and Forecast (2025–2031)" forecasts how the market is set to surge 32.39% by 2031, propelled by a wave of technological innovation that is redefining the landscape of medical imaging. The report underscores the drive for enhanced diagnostic precision and improved patient outcomes is accelerating demand for next-generation ultrasound systems equipped with artificial intelligence (AI), advanced transducer technologies, and real-time 3D/4D imaging capabilities. These breakthroughs enable faster workflows, sharper image resolution, and broader clinical utility—from point-of-care diagnostics and emergency medicine to complex cardiac, abdominal, and musculoskeletal evaluations.

The report forecasts the market to expand from US$ 4,514.05 million in 2024 to US$ 5,976.25 million by 2031, registering a robust CAGR of 4.09% over the 2025–2031 period.

The ultrasound market is expected to grow steadily in the years ahead, supported by both new technology and the rising demand for medical imaging worldwide. Much of this demand comes from the increasing number of people living with chronic illnesses such as heart disease, cancer, and liver problems. These conditions require quick and accurate diagnosis, and ultrasound remains a preferred tool because it provides real-time images without exposing patients to radiation.

Innovation is also changing how ultrasound is used in daily practice. Techniques such as 3D and 4D imaging, elastography, and advanced Doppler scans are giving clinicians sharper insights and more reliable results. At the same time, artificial intelligence is beginning to reshape workflows, offering features that can speed up image interpretation, automate measurements, and support clinical decisions. Portable and handheld devices are another factor driving change. By making imaging more affordable and accessible, they are helping extend diagnostic services into smaller clinics, rural health centers, and even emergency care settings.

Overview of report findings

Market Growth

The ultrasound market is projected to grow from US$ 4,514.05 million in 2024 to US$ 5,976.25 million by 2031, registering a compound annual growth rate (CAGR) of 4.09% between 2025 and 2031.

The ultrasound market is driven by rising demand for non-invasive diagnostics, increasing chronic disease prevalence, technological advancements like AI and 3D imaging, expanding point-of-care applications, aging populations, and growing healthcare infrastructure in emerging economies, enhancing accessibility and clinical efficiency.

Rising Demand for Non-Invasive Diagnostic Method

Ultrasound is gaining wider use in healthcare because it offers a safe way to diagnose diseases without the risks that come with radiation or contrast agents. Doctors often rely on it for groups where safety is especially important, such as pregnant women, children, and older patients. Another advantage is speed, clinicians can get a clear picture right at the bedside, which helps them make quicker decisions and, in many cases, avoid sending patients for more complicated tests.

The technology is also extremely versatile. It’s used for heart scans, muscles, and blood vessels. Patients usually find the procedure more comfortable as well, since it doesn’t involve needles or invasive steps. As health systems shift their focus toward early detection, prevention, and more patient-friendly care, ultrasound fits neatly into that approach. By combining safety, convenience, and reliable diagnostic value, it has become one of the most practical tools in modern medical practice.

Growth in Point-of-Care Ultrasound (POCUS)

Point-of-care ultrasound (POCUS) is changing how clinicians use imaging by moving it out of the radiology suite and directly to the patient’s side. Doctors can now carry out quick checks in the emergency room, intensive care unit, outpatient clinics, or even in remote communities where larger machines aren’t available. The compact design makes it possible to get results on the spot, which often means faster treatment—something that can be life-saving in trauma, cardiac issues, or prenatal care.

Another advantage is efficiency. Instead of moving patients to imaging departments, clinicians can gather the information they need immediately, saving both time and resources. Hospitals and clinics are increasingly turning to portable devices as healthcare shifts toward more decentralized, patient-focused care. The technology itself is also improving. Handheld units are becoming more reliable, and artificial intelligence features are helping users interpret results more easily. With its speed, portability, and growing accessibility, POCUS is becoming a vital part of modern medical practice.

Geographic Insights

North America captures the major share of the global ultrasound market, largely attributed to mature health systems, adoption of new ultrasound imaging technologies, and professional workforce trained across hospitals and other diagnostic centers. Supported by good reimbursement options and heightened public appreciation of preventive health, demand for ultrasound imaging is noted in the primary areas of cardiovascular disease, oncology, and maternal health. The region’s push toward innovation, particularly the integration of AI into imaging systems, reinforces its dominant position.

Europe is the second largest market focused on ultrasound imaging, with strong acceptance of non-invasive diagnostic methods and a well-established network of imaging facilities. The largest markets in Europe are Germany, France and the UK, and all have healthy, steady investment in high-resolution and portable ultrasound systems. The concentration of leading medical device manufacturers in Europe further supports consistent growth.

Asia Pacific has emerged as the fastest-growing market, shaped by a large patient population, new healthcare developments, and increased access to advanced diagnostics. Supportive government programs, growth in medical tourism, and increasing awareness of early detection are driving adoption, particularly in China, India, and key Southeast Asian countries.

Market Segmentation

• By product type, the ultrasound market is segmented into diagnostic ultrasound systems and therapeutic ultrasound systems. The diagnostic ultrasound systems segment dominated the market in 2024.
• By portability, the ultrasound market is segmented into portable/trolley-based devices and handheld devices. The portable/trolley-based devices segment dominated the market in 2024.
• By application, the ultrasound market is segmented into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and other. The general imaging segment dominated the market in 2024.
• By end user, the market is segmented into hospitals, specialty clinics, diagnostics imaging centers, ambulatory surgical centers and others. The hospitals segment held the largest share of the market in 2024.

Competitive Strategy & Development

Key Players: The ultrasound market is populated by several key players, each contributing to its growth and innovation. Some prominent players are:

1. GE HealthCare
2. Siemens Healthineers AG
3. FUJIFILM Holdings Corporation
4. Canon Inc.
5. Koninklijke Philips N.V.
6. Esaote SPA
7. Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
8. Hologic Inc.
9. Trivitron Healthcare
10. Samsung Healthcare

Trending Topics: Portable and handheld ultrasound devices, point-of-care ultrasound (POCUS), 3D and 4D ultrasound technology, contrast-enhanced ultrasound (CEUS)

Global Headlines

• "Philips Unveils AI-Driven Cardiovascular Ultrasound Software – In August 2025, Philips announced the launch of its Transcend Plus ultrasound software. The software, which provides advanced imaging and automated tools for cardiovascular ultrasound, is designed to improve workflow efficiency and offers FDA-cleared AI enhancements, including the 2D Auto EF and 2D Auto EF Advanced features for more reliable measurements."
• "Mindray Launches TE Air Wireless Handheld Ultrasound Device – In September 2023, Mindray Medical International Limited introduced its TE Air wireless handheld ultrasound device. The device offers multi-device connectivity and flexible charging, and is designed to provide high-quality images and greater accessibility in critical clinical scenarios.

Conclusion

The ultrasound market is expected to see consistent growth in the years ahead, supported by the rising burden of chronic illnesses such as cardiovascular disorders and cancer, and the growing reliance on non-invasive diagnostic tools. Innovation in ultrasound is continually expanding its boundaries as AI-enabled imaging, real-time 3D/4D ultrasound, and the rise in new products utilizing portable and handheld systems, offer greater availability and impact clinical practice in a positive way. Despite challenges such as high equipment costs and limited availability of skilled professionals in some regions, momentum remains strong. Ongoing R&D initiatives and partnerships among leading manufacturers are fostering new product development, strengthening market reach, and ensuring ultrasound remains a vital component of modern healthcare delivery.