At 5.0% CAGR, the South & Central America Hair Extension Market is Projected to be worth US$ 510.70 million by 2030, says Business Market Insights

According to Business Market Insights research, the South & Central America hair extension market was valued at US$ 345.36 million in 2022 and is expected to reach US$ 510.70 million by 2030, registering a CAGR of 5.0% from 2022 to 2030. Growth of the personal care and beauty industry is the critical factor attributed to the South & Central America hair extension market expansion.

There is an emerging trend of promoting hair extension on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extension online. Consumers tend to purchase hair extension and skin-related products to enhance their appearance on social media platforms. In the current market scenario, several hair extension organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favorite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. All these factors are proliferating the demand for hair extensions.

On the contrary, hair damage concerns surrounding hair extensions hurdles the growth of South & Central America hair extension market.

Based on product type, the South & Central America hair extension market is categorized into tape-in, fusion and pre-bonded, clip-in, and others. The clip-in segment held 52.2% market share in 2022, amassing US$ 180.18 million. It is projected to garner US$ 248.56 million by 2030 to expand at 4.1% CAGR during 2022-2030.

Based on source, the South & Central America hair extension market is bifurcated into human hair and synthetic hair. The synthetic hair segment held 63.1% share of South & Central America hair extension market in 2022, amassing US$ 218.08 million. It is projected to garner US$ 315.22 million by 2030 to expand at 4.7% CAGR during 2022-2030.

Based on distribution channel, the South & Central America hair extension market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 56.7% share of South & Central America hair extension market in 2022, amassing US$ 195.97 million. It is projected to garner US$ 291.33 million by 2030 to expand at 5.1% CAGR during 2022-2030.

Based on country, the South & Central America hair extension market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that the Rest of South & Central America captured 47.2% share of South & Central America hair extension market in 2022. It was assessed at US$ 162.88 million in 2022 and is likely to hit US$ 235.04 million by 2030, exhibiting a CAGR of 4.7% during 2022-2030.

Key players operating in the South & Central America hair extension market are Rio Hair, Ecotrade Europe Ltd, Lullabellz, and Hair Argentina, among others.

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