At 5.5% CAGR, South & Central America Gas Barbecue Grills Market is Projected to be Worth US$ 87.64 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the South & Central America gas barbecue grills market was valued at US$ 57.12 million in 2022 and is expected to reach US$ 87.64 million by 2030, registering a CAGR of 5.5% from 2022 to 2030. Rising preferences to buy gas barbecue grills from online shopping platforms and strategic initiatives by market players are among the critical factors attributed to the South & Central America gas barbecue grills market expansion.

The online retail sector is growing rapidly in various countries across the world due to factors such as the growing number of people shopping online, the high number of smartphone users, and the inclination toward a better standard of living. Numerous advantages of these platforms, including the availability of multiple product choices, easy accessibility, coupons and discounts, special offers, easy return and exchange, and on-time delivery, promote the online sales of different products. Moreover, integrating advanced technologies such as AI in e-commerce platforms provides many growth prospects for e-commerce distribution channels. Consumers highly prefer online retail platforms to research grills and compare features and pricing against different brands and retailers. The access to product information and content and convenience offered by e-commerce shopping appeal to many people looking for grill products for the best value. In addition, augmented reality in product content provides real-world visualization, and people can see how their new grills will look and fit in their space. This is instilling confidence and garnering excitement in people for the product. Various grill manufacturers focus on selling their products online as they have greater access to consumers, and they can also do relevant cross-selling.

Further, the emergence of the COVID-19 pandemic has fueled online retail sales of different products. People were compelled to use online platforms to get their essentials due to lockdown and other social restrictions. Many new online buyers were added in 2020. The sale of different types of grills flourished under the economic uncertainty wrought by the COVID-19 pandemic.

Furthermore, due to the internet, product manufacturers have become more accessible than previously. Many consumers prefer buying barbecue grills directly from manufacturers as they can talk directly with the brand's support team on the brand's e-commerce website, and they can get the best advice on their questions. Other benefits of buying directly from a manufacturer include better deals on warranties, expert service, lower prices, and customization of products to suit exact needs. All these benefits influence consumers to buy barbecue grills directly from manufacturers on their websites. Barbecue grill manufacturers, such as Weber, Bull Outdoor Products, and others, are selling their products through their own websites. Various manufacturers prefer selling their products directly to consumers to build better relationships with customers and to have control over pricing, customer data, brand, and reputation. Thus, the trend of rising preferences to buy gas barbecue grills from online shopping platforms is expected to boost the South & Central America gas barbecue grills market growth during the studied period.

On the contrary, availability of alternative products hampers the growth of South & Central America gas barbecue grills market.

Based on type, the South & Central America gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held 79.8% share of the South & Central America gas barbecue grills market in 2022, amassing US$ 45.58 million. It is projected to garner US$ 70.47 million by 2030 to expand at 5.6% CAGR during 2022-2030.

In terms of distribution channel, the South & Central America gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 53.5% share of the South & Central America gas barbecue grills market in 2022, amassing US$ 30.53 million. It is estimated to garner US$ 46.07 million by 2030 to expand at 5.3% CAGR during 2022-2030.

Based on country, the South & Central America gas barbecue grills market is categorized into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America held 46.8% share of South & Central America gas barbecue grills market in 2022, amassing US$ 26.73 million. It is projected to garner US$ 40.04 million by 2030 to expand at 5.2% CAGR during 2022-2030.

Key players operating in the South & Central America gas barbecue grills market are The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, and Weber Inc, among others.



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