Energy Drinks Segment to Dominate South and Central America Functional Beverages Market during 2019–2028

The South and Central America functional beverages market is segmented into type, distribution channel, and country. Based on type, the South and Central America functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share South and Central America functional beverages market. Based on distribution channel, the South and Central America functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share South and Central America functional beverages market. Similarly, based on country, the South and Central America IVD contract research organization market is segmented into Brazil, Argentina, and the rest of South and Central America. The rest of South and Central America contributed a substantial share in 2020.

Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company ; and The Wonderful Company LLC are among the leading companies in the South and Central America functional beverages market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2022, PEPSI launches NITRO PEPSI, the first-ever nitrogen-infused cola, that's not a traditional soda.

South and Central America Functional Beverages Market, By Country, 2020 and 2028 (%)