At 5.0% CAGR, the South & Central America Feminine Hygiene Products Market is Projected to be Worth US$ 1,803.48 Million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the South & Central America feminine hygiene products market was valued at US$ 1,223.20 million in 2022 and is expected to reach US$ 1,803.48 million by 2030, registering a CAGR of 5.0% from 2022 to 2030. Rising awareness of menstrual hygiene, strategic initiatives by key market players, and rising adoption of eco-friendly and reusable products are among the critical factors attributed to the South & Central America feminine hygiene products market expansion.

Eco-friendly and reusable feminine hygiene products are becoming popular with rising sustainability concerns among consumers across the region. The non-biodegradability of female hygiene products is a major environmental concern. Thus, environmentally friendly sanitary napkins, panty liners, and tampons, among other feminine hygiene products made of natural fibers, are a viable choice. Organic cotton, jute, banana fiber, and bamboo are among the natural absorbent fibers. They are widely available and biodegradable, with a minimal carbon footprint. Using these fibers also lowers the production costs of feminine hygiene products. The absorbency and retention properties of these natural fibers make them a preferred choice over conventional options. Banana fiber, bamboo fiber, jute fiber, and a combination of cellulose-based hydrogel have a similar absorbency rate as compared to synthetic superabsorbent polymer (SAP). Similarly, in place of non-biodegradable polyethylene and polyurethane, a bio-based plastic made from starch can be utilized as a barrier sheet. A few companies that create eco-friendly products include Shethinx, Saaltco, and Wearedame. For instance, Boots sells plant-based applicator tampons that are both affordable and eco-friendly. Moreover, companies are adopting novel technologies, and launching reusable panty liners and sanitary pads, which are impermeable, chlorine-free, and reusable/washable. The launch addressed the increasing plastic population and global warming caused by non-disposable tampons. Thus, the increasing adoption of reusable and eco-friendly feminine hygiene products is expected to create a new trend in the market during the forecast period.

On the contrary, period poverty and social stigma associated with menstruation hurdles the growth of South & Central America feminine hygiene products market.

Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 82.9% share of South & Central America feminine hygiene products market in 2022, amassing US$ 1,013.61 million. It is projected to garner US$ 1,486.18 million by 2030 to expand at 4.9% CAGR during 2022–2030.

Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held 35.7% share of South & Central America feminine hygiene products market in 2022, amassing US$ 436.98 million. It is projected to garner US$ 609.26 million by 2030 to expand at 4.2% CAGR during 2022–2030.

Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 48.2% share of South & Central America feminine hygiene products market in 2022. It was assessed at US$ 588.97 million in 2022 and is likely to hit US$ 869.28 million by 2030, exhibiting a CAGR of 5.0% during 2022–2030.

Key players operating in the South & Central America feminine hygiene products market are Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co, among others.

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