At 4.8% CAGR, the South & Central America False Hair Products Market is Projected to be Worth US$ 835.12 million by 2030, Says Business Market Insights

According to Business Market Insights research, the South & Central America false hair products market was valued at US$ 573.54 million in 2022 and is expected to reach US$ 835.12 million by 2030, registering a CAGR of 4.8% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment and rising prevalence of alopecia and hair damage are the critical factors attributed to the South & Central America false hair products market expansion.

Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. False hair products offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, hair extensions, and hair pieces, people suffering from hair loss due to alopecia prefer false hair products as a viable option to cope with the challenges posed by hair loss. Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use false hair products to wear trendy hairstyles without damaging their natural hair. Furthermore, the evolution of hair wig and hair extension technology and materials has expanded the false hair products market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs, extensions, and hair pieces. Modern false hair products are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of false hair products.

On the contrary, unethical practices in hair industry hampers on the growth of South & Central America false hair products market.

Based on product type, the South & Central America false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held 60.2% market share in 2022, amassing US$ 345.36 million. It is projected to garner US$ 510.70 million by 2030 to expand at 5.0% CAGR during 2022-2030.

Based on material, the South & Central America false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held 63.2% share of South & Central America false hair products market in 2022, amassing US$ 362.25 million. It is projected to garner US$ 516.12 million by 2030 to expand at 4.5% CAGR during 2022-2030.

Based on end user, the South & Central America false hair products market is segmented into men, women, and kids. The women segment held 59.3% share of South & Central America false hair products market in 2022, amassing US$ 340.23 million. It is projected to garner US$ 514.28 million by 2030 to expand at 5.3% CAGR during 2022-2030.

Based on distribution channel, the South & Central America false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 56.7% share of South & Central America false hair products market in 2022, amassing US$ 325.26 million. It is projected to garner US$ 476.15 million by 2030 to expand at 4.9% CAGR during 2022-2030.

Based on country, the South & Central America false hair products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that the Rest of South & Central America captured 46.1% share of South & Central America false hair products market in 2022. It was assessed at US$ 264.76 million in 2022 and is likely to hit US$ 376.38 million by 2030, exhibiting a CAGR of 4.5% during 2022-2030.

Key players operating in the South & Central America false hair products market are Br.Hair Company, Hair Argentina, HairUWear Inc, and Rio Hair, among others.

- In March-2023, Celebrity Hairstylist Kim Kimble has joined forces with HairUWear to create the wig collection designed specifically for those with textured hair. These products will come in 14 shades, ranging in price from $299 to $479.
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