At 7.1% CAGR, the South & Central America Endpoint Security Market is projected to be worth US$ 1,078.68 million by 2028, says Business Market Insights 

According to Business Market Insights' research, the South & Central America endpoint security market was valued at US$ 712.93 million in 2022 and is expected to reach US$ 1,078.68 million by 2028, registering a CAGR of 7.1% from 2022 to 2028. Uplifting edge computing trend to boost endpoint security demand and burgeoning adoption of BYOD model are factors driving the market growth. 

The adoption of the IoT, artificial intelligence (AI), and machine learning (ML) algorithms are increasing the number of IoT-connected devices. Edge computing is gaining popularity with the rising demand for connected devices. Data saved close to the source or destination saves time and reduces the burden on servers and networks when uploaded to the cloud or on-premise. Edge computing is ideal for industrial IoT because it allows for real-time data processing and faster reaction times. Thus, with rising edge computing solution the need for secure endpoint solution will also rise. In May 2021, Telefónica Tech, Telefónica's digital business holding company, collaborated with Microsoft on Azure Private Edge Zone. The integration combines Telefónica's Private 5G connectivity with Microsoft's Edge Computing capabilities on customer premises. Both firms' collective ambition for Industry 4.0 and digital transformation is to install industrial 5G communications and computing solutions on-premise through an integrated architecture. Such imitative will increase the adoption of endpoint solution in future. Also, in November 2020, AT&T SASE with Cisco is a converged network and security management solution that connects and protects enterprises with software-defined wide area networking (SD-WAN) technology and security capabilities. The comprehensive solution includes expert policy design and configuration and 24/7 network management. With AT&T SASE with Cisco, organizations can accelerate the adoption of cloud-based applications through optimized, highly secure, and reliable digital experiences. As a result, the growing edge computing trend to increase endpoint security demand is expected to offer lucrative growth opportunities for endpoint security players. 

On the contrary, dynamic landscape of the endpoint attacks is acting as a restraining factor. 

• Based on solution, the South & Central America endpoint security market is segmented into antivirus, antispyware, antimalware; firewall; endpoint device control; intrusion prevention; and endpoint application control. The antivirus, antispyware, antimalware segment held 86.9% market share in 2022, amassing US$ 541.83 million. It is projected to garner US$ 790.76 million by 2028 to expand at 6.5% CAGR during 2022-2028.
• Based on services, the South & Central America endpoint security market is segmented into consulting, training & support, and managed services. The managed services segment held 41.6% market share in 2022, amassing US$ 71.10 million. It is projected to garner US$ 129.44 million by 2028 to expand at 10.5% CAGR during 2022-2028.
• Based on deployment, the South & Central America endpoint security market is bifurcated into cloud and on-premise. The on-premise segment held 56.2% market share in 2022, amassing US$ 400.34 million. It is projected to garner US$ 581.34 million by 2028 to expand at 6.4% CAGR during 2022-2028.
• Based on vertical, the South & Central America endpoint security market is categorized into government and defense, BFSI, retail, IT & telecom, healthcare, energy & utilities, education, and others. The IT & telecom segment held 24.9% market share in 2022, amassing US$ 177.28 million. It is projected to garner US$ 282.95 million by 2028 to expand at 7.4% CAGR during 2022-2028.
• Based on country, the South & Central America endpoint security market has been segmented into Brazil, Argentina, and Rest of SAM. Our regional analysis states that the UAE captured 58.6% market share in 2022. It was assessed at US$ 417.48 million in 2022 and is likely to hit US$ 625.92 million by 2028, exhibiting a CAGR of 7.1% during the forecast period. 

Key players dominating the South & Central America endpoint security market are AO Kaspersky Lab; Avast Software s.r.o.; Cisco Systems, Inc.; ESET, spol. s r.o.; Fortinet, Inc.; McAfee, LLC; Microsoft Corporation; and Palo Alto Networks, Inc. among others. 

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