Report : South & Central America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

At 3.8% CAGR, the South & Central America Electric Hair Brush Market is Speculated to be Worth US$ 46.93 Million by 2030, says Business Market Insights

According to Business Market Insights research, the South & Central America electric hair brush market was valued at US$ 34.79 million in 2022 and is expected to reach US$ 46.93 million by 2030, registering a CAGR of 3.8% from 2022 to 2030. Technological advancements in hair styling products and innovative product launches are the critical factors attributed to the South & Central America electric hair brush market expansion.

In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in 2022, Revlon updated its popular One-Step Volumizer with the introduction of its new and enhanced One-Step Volumizer Plus 2.0. The newly launched product is a softer version of the original One-Step Volumizer. The company launched One-Step Root Booster, a styler for shorter stylers and bangs. Moreover, with the rising consumer awareness about UV protection, manufacturers are developing electric hair care appliances with UV protection technology to cater to the rising consumer demand. Thus, technological advancements by crucial market players are anticipated to offer lucrative opportunities for the electric hairbrush market during the forecast period.

Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.

On the contrary, hair damage caused by electric hair brushes South & Central America electric hair brush market.

Based on product type, the South & Central America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held 61.5% share of South & Central America electric hair brush market in 2022, amassing US$ 21.38 million. It is projected to garner US$ 27.46 million by 2030 to expand at 3.2% CAGR during 2022-2030.

In terms of category, the South & Central America electric hair brush market is categorized into men, women, and unisex. The women segment held 58.5% share of South & Central America electric hair brush market in 2022, amassing US$ 20.36 million. It is projected to garner US$ 27.22 million by 2030 to expand at 3.7% CAGR during 2022-2030.

Based on distribution channel, the South & Central America electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail. and others. The supermarkets and hypermarkets segment held 36.1% share of South & Central America electric hair brush market in 2022, amassing US$ 12.57 million. It is projected to garner US$ 16.71 million by 2030 to expand at 3.6% CAGR during 2022-2030.

By country, the South & Central America electric hair brush market has been categorized into Brazil, Argentina, and the Rest of South and Central America. Our regional analysis states that the Rest of South and Central America captured 46.2% share of South & Central America electric hair brush market in 2022. It was assessed at US$ 16.06 million in 2022 and is likely to hit US$ 20.35 million by 2030, exhibiting a CAGR of 3.0% during 2022-2030.

Key players operating in the South & Central America electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, L'ange Hair Inc, and Apalus Inc, among others.

  • In 2022, Revlon Inc. launched a gentler version of its viral hair dryer brush.

  • In 2020, Revlon Inc. launched a new version of its best-selling one-step hair dryer tool.


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