At 18.4% CAGR, South & Central America Digital English Language Learning Market is Projected to be Worth US$ 1,575.76 Million by 2030, says Business Market Insights

According to Business Market Insights’ research, the South & Central America digital English language learning market was valued at US$ 408.96 million in 2022 and is expected to reach US$ 1,575.76 million by 2030, registering a CAGR of 18.4% from 2022 to 2030. Governmental initiatives, rising digitalization in educational sector, and increasing gamification of language learning platforms are among the critical factors attributed to drive the South & Central America digital English language learning market growth.

The global education sector is transforming exponentially, owing to the various initiatives undertaken by governments and private organizations to drive the sector digitally. Governments and companies of various countries, such as China, the US, Brazil, Saudi Arabia, Australia, and the UAE, have initiated digital education schemes in the past years, which has helped these countries boost their English education systems. For instance, in 2019, a US$ 125 million agreement was signed by the Ministry of Economy and Finance (MEF) and the Development Bank of Latin America for the Panamá Bilingüe (Bilingual Panama) program, which aims to encourage the use of English as a second language in public education facilities across the nation.

On the contrary, data security risks hamper the growth of South & Central America digital English language learning market.

Based on product type, the South & Central America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held 63.3% market share in 2022, amassing US$ 258.68 million. It is projected to garner US$ 1,041.48 million by 2030 to register 19.0% CAGR during 2022–2030.

By business type, the South & Central America digital English language learning market is divided into B2B and B2C. The B2B segment held 74.7% share of South & Central America digital English language learning market in 2022, amassing US$ 305.43 million. It is projected to garner US$ 1,225.21 million by 2030 to expand at 19.0% CAGR from 2022 to 2030.

In terms of end-user, the South & Central America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held 66.7% share of South & Central America digital English language learning market in 2022, amassing US$ 272.91 million. It is anticipated to garner US$ 962.41 million by 2030 to expand at 17.1% CAGR during 2022–2030. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 – 5, 6 – 11, 12 – 16, 17 – 30, and 30 Above.

Based on country, the South & Central America digital English language learning market is categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 47.2% share of South & Central America digital English language learning market in 2022. It was assessed at US$ 193.11 million in 2022 and is likely to hit US$ 655.55 million by 2030, registering a CAGR of 16.5% during 2022–2030.

Key players operating in the South & Central America digital English language learning market are EF EDUCATION FIRST, MACMILLAN, OXFORD UNIVERSITY PRESS, Pearson Plc, Chegg Inc, and INLINGUA INTERNATIONAL LTD., among others.

• In November-2023, Macmillan Learning announced the launch of The Bedford Bookshelf, a digital platform that delivers a comprehensive and customizable collection of digital learning materials at an affordable price.
• In January-2021, Macmillan Education provided the highest quality books, tools, and content for students around the world and built strong partnerships with educators across their curriculum, language learning, and higher education divisions by introducing new methodologies, developing print and digital resources, and providing sound teaching practice and pedagogy that inspire learners to achieve more.
• In October-2022, VISANG Education planned to present a new digital interactive learning solution adapted from one of Oxford University Press's (OUP) popular courses.
• In July-2021, Oxford University Press signed a licensing agreement with AKA AI to transform Oxford's Let us Go! Learning materials using its AI technologies.
• In September-2020, OUP launched a program of digital events for English language teachers. It is an ELT Together—a month-long program of digital events for English language teachers.

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