At 3.6% CAGR, South & Central America Cut Flowers Market is Projected to be Worth US$ 2,732.50 Million by 2030, says Business Market Insights

According to Business Market Insights research, the South & Central America cut flowers market was valued at US$ 2,061.47 million in 2022 and is expected to reach US$ 2,732.50 million by 2030, registering a CAGR of 3.6% from 2022 to 2030. Marketing a farm story to attract customers and various health benefits associated with cut flowers are among the critical factor attributed to the South & Central America cut flowers market expansion.

Consumers are willing to pay for products that come with a story. This can be related to products grown by smallholders, locally produced items, or products with special characteristics such as unique colors or longer vase life. Storytelling connects consumers with a product and often justifies a price premium. Products from developing countries can obtain a distinctive position in the market by emphasizing their origins and good agricultural practices. Growing demand for niche products offers opportunities for growers to distinguish themselves. With increasing competition from other gift products, it becomes ever more important to emphasize the unique characteristics of products by providing additional product information through storytelling on the packaging or website. Demand for Fairtrade flowers, for example, is still growing and is expected to keep growing at a higher rate than total market demand. As people become keen on knowing the source of their flowers, marketing a farm story is expected to become a future trend.

On the contrary, stringent regulations associated with cut flowers hampers the growth of South & Central America cut flowers market.

Based on flower type, the South & Central America cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held 39.5% share of South & Central America cut flowers market in 2022, amassing US$ 814.08 million. It is projected to garner US$ 1,086.60 million by 2030 to expand at 3.7% CAGR during 2022-2030.

In terms of application, the South & Central America cut flowers market is bifurcated into home and commercial. The commercial segment held 85.4% share of South & Central America cut flowers market in 2022, amassing US$ 1,760.20 million. It is projected to garner US$ 2,351.42 million by 2030 to expand at 3.7% CAGR during 2022-2030.

By distribution channel, the South & Central America cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held 41.5% share of South & Central America cut flowers market in 2022, amassing US$ 855.73 million. It is projected to garner US$ 1,113.03 million by 2030 to expand at 3.3% CAGR during 2022-2030.

Based on country, the South & Central America cut flowers market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that the Rest of South & Central America captured 76.1% share of South & Central America cut flowers market in 2022. It was assessed at US$ 1,567.73 million in 2022 and is likely to hit US$ 2,093.36 million by 2030, exhibiting a CAGR of 3.7% during 2022-2030.

Key players operating in the South & Central America cut flowers market are The Queen's Flowers Corp, Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Dummen Orange Holding BV, and Esmerlda Farms LLC, among others.



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