Report : South America Subscriber Data Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Solution (User Data Repository, Subscriber Data Federation, Policy Management, and Identity Management), Network Type (Fixed Networks and Mobile Networks), Deployment (Cloud and On-Premise), and Application (Voice Over IP and Mobile)

Subscriber Data Federation Segment is Expected to be Fastest Growing During Forecast Period for SAM Region

According to a new market research study on “SAM Subscriber Data Management Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Solution, Network Type, Deployment, and Application” is expected to reach US$ 524.76 million by 2028 from US$ 223.04 million in 2021. The market is estimated to grow at a CAGR of 13.0% from 2021 to 2028. The report provides trends prevailing in the SAM subscriber data management market along with the drivers and restraints pertaining to the market growth. Rise in over the top (OTT) subscription and increase in adoption of subscriber data management solutions by telecom operator are the major factor driving the growth of the SAM subscriber data management market. However, several issues related to expense, flexibility, and data size hinders the growth of SAM subscriber data management market.     

In case of COVID-19, SAM is highly affected especially Brazil, which has reported the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The pandemic has compelled several country governments to impose lockdowns and suspend economic activities to contain the spread of the virus. This has led to the temporary closure of all manufacturing activities across the day thereby negatively impacting the manufacturing g of hardware and servers for the market. However, the strict lockdown across the region have resulted in rising subscription among various platforms such as Netflix, and other local streaming platforms. Moreover, the rapid spread of the virus has restricted the new content creation across the region. The rise in subscribers and their increasing data have positively impacted the growth of subscriber data management market.

The SAM subscriber data management market is segmented on the basis of solution, network type, deployment, application, and country. Based on solution, the market is bifurcated into user data repository, subscriber data federation, policy management, and identity management. The user data repository segment dominated the SAM subscriber data management market in 2020 and subscriber data federation segment is expected to be fastest growing during forecast period. Based on network type, the market is sub segmented into fixed networks and mobile networks. The fixed networks segment dominated the SAM subscriber data management market in 2020 and mobile networks segment is expected to be fastest growing during forecast period. Based on deployment, the market is divided into cloud and on-premise. The cloud segment dominated the SAM subscriber data management market in 2020 and same segment is expected to be fastest growing during forecast period. By application, the market is bifurcated into voice over IP and mobile. The voice over IP segment dominated the SAM subscriber data management market in 2020 and mobile segment is expected to be fastest growing during forecast period.  Based on country, the market is segmented into Brazil, Argentina, and rest of SAM.

Cisco Systems, Inc.; Enea AB; Hewlett Packard Enterprise Development LP (HPE); Huawei Technologies Co., Ltd.; Nokia Corporation; Oracle Corporation; R Systems International Limited; Sandvine; Telefonaktiebolaget LM Ericsson; and ZTE Corporation are among the leading companies in the SAM subscriber data management market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Nokia has announced the introduction of ultra-fast 5G services for Vodacom South Africa’s customers by deploying its 5G radio, core and fixed network solutions across Vodacom’s network. Vodacom is using Nokia’s 2G, 3G, 4G and fiber access networks, as well as 5G fixed wireless access (FWA) and mobile broadband services. Through this, the company is expected to continue the supply of AirScale, Fastmile and SDM/HSS products to Vodacom.           

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