At 8.3% CAGR, South & Central America Sports Nutrition Market is Projected to be Worth US$ 1,860.86 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the South & Central America sports nutrition market was valued at US$ 986.72 million in 2023 and is expected to reach US$ 1,860.86 million by 2031, registering a CAGR of 8.3% from 2023 to 2031. Preference for sports nutrition products with vegan and organic claims and preference for sports nutrition products with vegan and organic claims are among the critical factors attributed to the South & Central America sports nutrition market expansion.              

The increasing number of vegan consumers worldwide boosts the demand for sports nutrition products with vegan, organic, and plant-based ingredients. The growing awareness of plant-based sports nutrition products being nutritious than traditional products is expected to propel the demand for plant-based sports nutrition products over the forecast period. These products contain collagen, minerals, low fat content, higher antioxidants, and higher amounts of carbohydrates that help improve the overall performance of athletes. Carbohydrates act as a primary fuel utilized during intense workouts, making it a significant ingredient in sports nutrition products.

To keep up with the growing trend of organic and vegan diets, several companies are engaged in launching and expanding their plant-based sports nutrition products in the market. For instance, in December 2023, Aminolabs announced the launch of Vital Pro XP, a plant-based protein powder, to cater to its vegan consumer base of athletes and fitness enthusiasts. Additionally, in August 2023, PB2 Foods, Inc expanded its protein bar product line by launching PB2 performance plant-based protein bars made with non-GMO ingredients and kosher in two different flavors: chocolate almond and chocolate peanut butter. Several developments taking place to cater to the growing demand for vegan and organic sports nutrition products is expected to boost the sports nutrition market during the forecast period.

On the contrary, potential side-effects of sports supplements hamper the growth of South & Central America sports nutrition market. 

Based on product type, the South & Central America sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held 65.1% market share in 2023, amassing US$ 642.31 million. It is projected to garner US$ 1,201.13 million by 2031 to register 8.1% CAGR during 2023–2031.

In terms of distribution channel, the South & Central America sports nutrition market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 58.7% share of South & Central America sports nutrition market in 2023, amassing US$ 578.93 million. It is projected to garner US$ 1,076.34 million by 2031 to expand at 8.1% CAGR during 2023–2031.

Based on country, the South & Central America sports nutrition market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 46.1% share of South & Central America sports nutrition market in 2023. It was assessed at US$ 455.08 million in 2023 and is likely to hit US$ 861.76 million by 2031, exhibiting a CAGR of 8.3% during 2023–2031.  

Key players operating in the South & Central America sports nutrition market are Glanbia Plc; NOW Foods; PepsiCo Inc; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd., among others.

• In November 2022, Optimum Nutrition introduced Gold Standard 100% Plant Protein powder in the market. It is designed to support athletes and active individuals seeking plant-based options. The powder delivers nine essential amino acids and a blend of vitamins and minerals, including vitamins A, B, C, D, & E, and calcium and zinc. It comes in two flavors: Rich Chocolate Fudge and Creamy Vanilla.
• In May 2021, PepsiCo introduced a new Gatorade sports drink, Gatorlyte, which was designed for athletes seeking rapid rehydration. Less sugar and more electrolytes are the defining attributes of Gatorlyte, the newest sports drink from PepsiCo, Inc.'s Gatorade brand. It is available in cherry lime, orange, and strawberry kiwi flavors and features a five-electrolyte blend, including sodium, potassium, calcium, chloride, and magnesium.

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