Audio Streaming Segment to Dominate SAM Music Streaming Market during 2019–2027

According to a new market research study on “SAM Music Streaming Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Content Type, Streaming Type, and End User” is expected to reach US$ 2782.0 million by 2027 from US$ 1235.4 million in 2019. The market is estimated to grow at a CAGR of 10.4 % from 2020 to 2027. The report provides trends prevailing in the SAM music streaming market along with the drivers and restraints pertaining to the market growth. Increasing popularity of digital music streaming websites and growing number of music subscribers are the major factor driving the growth of the SAM music streaming market. However, availability of cost free digital music platforms hinders the growth of the SAM music streaming market. In case of COVID-19, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. SAM is one of the most promising markets in music streaming. Vendors are taking strategic initiatives to increase the number of subscribers during the COVID-19 pandemic in SAM. The coronavirus outbreak's impact is anticipated to be quite severe in the year 2020 and likely in 2021. Hence, the ongoing COVID-19 crisis and critical situation will impact the music streaming market growth of the SAM region for the next few quarters.

The SAM music streaming market is segmented into content type, streaming type, end user, and country. Based on content type, the market is segmented into audio streaming and video streaming. The audio streaming market dominated the market. As music content is accessible anywhere and anytime due to affordable subscription plans, it has made the market of audio streaming growth in the masses. Based on streaming type, the market is segmented into live streaming and on-demand streaming. The on-demand streaming segment held the largest market share in 2019. Due to better internet facility, the viewers prefer to listen to content online which is impacting the growth of on- demand streaming across the SAM. Also, live streaming is expected to be fastest growing during forecast period. Based on end user, the market is segmented into individual and commercial. Individual segment dominated the market in 2019.Commercial segment is expected to be fastest growing during forecast period.

Amazon.com, Inc.; Apple, Inc.; Deezer; Google LLC; Spotify Technology S.A. are among the leading companies in the SAM music streaming market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Amazon Music expanded access to free streaming service, and the customers would be able to listen to Amazon Music’s ad-supported selection for free. It is available to customers who doesn’t have a Prime membership or a subscription to Amazon Music Unlimited.

SAM Music Streaming Market, By Country, 2019 and 2027 (%)

The report segments the SAM Music Streaming Market as follows:

SAM Music Streaming Market – By Content Type

• Audio Streaming
• Video Streaming

 SAM Music Streaming Market – By Streaming Type

• Live Streaming
• On – Demand Streaming

SAM Music Streaming Market – By End User

• Commercial
• Individual

SAM Music Streaming Market – By Country

• Brazil
• Argentina
• Rest of SAM