Radio Frequency Segment to Dominate SAM Electronic Shelf Label Market during 2019–2027

According to a new market research study on “SAM Electronic Shelf Label Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Components, Product Type, Store Type, and Communication Technology,” is expected to reach US$ 38.3 million by 2027 from US$ 10.3 million in 2019. The market is estimated to grow at a CAGR of 18.3 % from 2020 to 2027. The report provides trends prevailing in the SAM electronic shelf label market along with the drivers and restraints pertaining to the market growth. Development of battery-free solutions and unification of industry 4.0 for automation and smart management are the major factors driving the growth of the SAM electronic shelf label market. However, expensive installation and maintenance hinders the growth of SAM electronic shelf label market.

In case of COVID-19, SAM is highly affected specially the Brazil. To control the spread of virus across SAM region, measures have been taken by the respective government bodies of countries to avoid social distancing. Therefore, lockdown have been imposed quickly covering colleges, companies, and factories which has affected the SAM electronic shelf label market also. The covid-19 pandemic has led to the closure of all economic activities across the region, in order to combat the spread of the virus. This situation of lockdown has adversely affected the retail industry across the region, thereby leading to complete shutdown of retail outlets which has directly affected the SAM electronic shelf label market. This has shifted consumer preference and according to studies, this shift is also expected to prevail post pandemic situation. This is thus expected to negatively affect the adoption of electric shelf label market over the forecast period across SAM region. 

In our study, we have segmented the SAM electronic shelf label market by components, store type, product type, communication technology, and country. The components segment includes displays, batteries, transceivers, microprocessors, and others. The displays segment dominated the SAM market in 2019. On the basis of product type, the market is segmented into LCD ESL and E-Paper based ESL. The LCD ESL segment dominated the market in 2019 and E-Paper based ESL is expected to be fastest growing during forecast period. The store type segment includes hypermarkets, supermarkets, non-food retail stores, specialty stores, and others. The hypermarkets segment dominated the market in 2019.  Moreover, the market is bifurcated on the basis of communication technology, which includes radio frequency, infrared, near field communication, and others. The radio frequency segment dominated the market in 2019.

Diebold Nixdorf, Incorporated; Displaydata Limited; Opticon Sensors Europe B.V.; Pricer AB; Samsung Electro-Mechanics Co., Ltd.; Teraoka Seiko Co., Ltd. are among the leading companies in the SAM electronic shelf label market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Displaydata presented new developments to Electronic Shelf Labels at NRF 2019. The company showcased a mobile app which features personalized augmented reality (AR) navigation and ESLs to provide near real-time promotional and product information. In addition, Displaydata demonstrated wireless power advancements in its ESLs, demonstrating battery-free ESLs utilizing wireless charging.

The report segments the SAM electronic shelf label market as follows:

SAM Electronic Shelf Label Market – By Components

• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

SAM Electronic Shelf Label Market – By Product Type

• LCD ESL
• E-Paper based ESL

SAM Electronic Shelf Label Market – By Store Type

• Hypermarkets
• Supermarkets
• Non-Food Retail Stores
• Specialty Stores
• Others

SAM Electronic Shelf Label Market – By Communication Technology

• Radio Frequency
• Infrared
• Near Field Communication
• Others

SAM Electronic Shelf Label Market – By Country

• Brazil
• Argentina
• Rest of SAM